berger paints1

8/8/2019 berger paints1

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` Group members:

` 1. Syed Maaz Ali.

` 2. Syed Muhammad Fahad.

` 3. Muhammad Haseeb Siddiqui.


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` We will stay in the forefront of innovation and

technological development in the paintindustry.


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` Chemically formulated paints first appeared in the18th century in Europe.

` The first to manufacture chemical paint was aGerman colour chemist, Lewis Berger IN 1970.


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` Berger is a paint manufacturing company.

` Paint, today, is an axis that cuts across polymerchemistry, aerodynamics, metallurgy, architecture

and engineering touching almost every point of

modern science and technology.


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` Strong brand image.

` Experienced top management.

` Global experienced of Berger.

` Strong market share.` Good profitability.

` Strong solvency.

` Wide distribution of network.

` Satisfactory MIS.


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` Exposed of currency risk.

` Semi automated plant needing.

` Human intervention.` Concentrated ownership pattern.

` Poor internal capital generation.


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Increasing demand on paints.

Growing market.

Backward image for value addition.

Full automation scope.


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` Emergence of competitors.

` Credit driven market.


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` Berger paints as if in December 2009 have 7

Plants

` 80 depots | 10,000 retailers.


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` Enamels

` Interior Wall Coatings

` Exterior Wall Coatings` Wood Finish


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Products:

Interior wall paints

Exterior wall paints

Doors and window

paints

Furniture paints

Metals paints

Industrial coatings

Brands:

Utsav

Apex Ultima

Wall Fashion

Royale

Colour Next


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Joint venture with Becker Industries.

Berger allied with the Japanese major Nippon Paints toboost its turnover

Agreement with Orica Australia Pvt. Ltd. to producenew generation protective coatings.

Tie-ups with Valspar Corp and for manufacturing heavyduty and powder coatings.


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` There are no celebrity endorsements undertaken

by Berger paints whereas Asian paints (market

leader) Royale is endorsed by Bollywood actors

Saif Ali and

Soha Ali Khan.


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` Paint your imagination


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` Royal | Quality | Expensive | Variety

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