Benefits of Social Media Marketing

Social Media Marketing Trends

81% use Social Media

Increased marketing

effectiveness

Increased revenues

Increased website traffic

The most important social platform for marketers is...

51%

21%

13%

4%4%

3%2% 2%

Users

FacebookLinkedInTwitterYouTubeGoogle+PinterestInstagramForums

The main tasks of a social media marketer

Create content

Respond to comments

Engage followers

Distribute the content

How SMM can improve your business

Increased Brand Recognition.

Improved Brand Loyalty

More Opportunities to Convert

Higher Conversion Rates

Increased Inbound Traffic

Decreased Marketing Costs

Richer Customer Experiences

Improved Customer Insights

Specificity of SMM

Two-way interaction

Part of a group

Virtual communities

Exchange of views

Interpersonal communication

Understanding consumers’

needs

Social Media Marketing Techniques

1. Influencer marketingEngagement of opinion formers and opinion leaders

2. Campaigns and contestsCreate content with hashtags. Get more likes

NIKE #makeitcount• Endorsed by a

number of Olympic and world athletes.

• Youtubers Casey Neistat and Max Joseph

• Nike saw an 18% increase in profit

Lay's-Do Us a Flavor

• $1 million prize for whatever flavor was voted the best• 3.8 million fans participated• Lays gained a 12% increase in sales

Mercedes #CLATakeTheWheel

• Engaged Instagram photographers that all have around 500,000 followers.

• The photographers just need to include the hashtag #CLATakeTheWheel, their followers just need to like the photos

• Asked youtuber Neistat to make a commercial

TOMS #withoutshoes

• Would you go barefoot for a day?• One photo of bare feet=a new pair of shoes to a

child in need

ICE BUCKET CHALLENGE• Over 2 million people were tagged in Ice Bucket Challenge videos on Facebook• The aim was to promote the awareness of ALS• Dump a bucket of icy water on your head and donate $10• If you refuse you should donate $100• Donations have been used primarily towards ALS research• Many high-profile individuals participated • $115 million donation• The success was due to Facebook and Twitter

Questions?