Benefits of Online Marketing
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Presentation to Locksmiths Association of South Africa, 15 February 2012
Transcript of Benefits of Online Marketing
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www.BrianCurrin.com
www.WebMarketer.co.za
Benefits of Online Marketing
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Adapt to Change
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Information Overload
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Trends
• People are Searching
• People are Sharing
• Focus is on good Content
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Searching
• People are not looking for YOU
• People are looking for solutions to their problems
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Key Elements of Online Marketing
• Find You (marketing)
• Talk to You (sales)
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Your Presence on the Web
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Fish where the fish are biting
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What do you need?
• Website (Search Engine Optimized)
• Facebook Business Page
• Newsletters
• Google Adwords
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Search results on a Smart Phone
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Conclusion
You need people to:
Find You
Talk to You
The internet is a great way to do both these things