Benefits of Google Analytics
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Transcript of Benefits of Google Analytics
Its Benefits in Tracking
Knowing the Nature of Your Audience
Analytics is a SET OF MEASUREMENTS that helps to understand the performance
of a website
The best way to know the nature of your audience is through the
TRAFFIC SOURCE
The most popular digital marketing analytics tools is doing it for FREE in comparison to
other analytics tools.
How Google Analytics is Becoming a
Strong Competitor with Adobe,
IBM, Webtrends, Kissmetrics.
Market Scenario
Real Time Traffic Tracking
Sources of Traffic
Which Source is More
Effective
Powerful Customizable
Reports
Breakdown of Keywords Tracking
We can get webmaster tools search query data within Google analytics by enabling the WMT
data sharing.
Very Easy to Understand Visitors, Unique Visitors, and Page Views
• Visitors represent the number of actual people that visited our site.
• Absolute unique visitors are the amount of individuals visiting your website. This is measured by the visitor's IP address. If you have 1,766 visits and 1,411 are unique, then you can conclude that there were 1,411 different people who visited your website a total of 1,766 times.
• Page views represent the total number of pages that visitors looked at on our site.
Destination Duration Pages / Screen
Per Session Event
Page Specific Analysis Tracking
Bounce rate is the percentage of visitors Those who come to your website and leave without Browsing other
pages Google analytics provides almost 95% accurate Bounce Rate
percentage in comparisons to others
Bounce Rate Analysis
Bounce Rate Analysis
Bounce Rate is actually designed to calculate the percentage of single interaction visits to a website. As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.
Reasons for a high bounce rate
Users don’t get proper information Single page site Incorrect implementation Site design User behaviour
Content Analysis
Powerful integration with AdWords
Few More Benefits..
Email Reports
• Mobile Statistics
Social Media Report
• e-Commerce Revenue Tracking