BELOW ZERO WINTER RESORT

“The Only Thing Lower Than Our Prices Is The Temperature “

Below Zero Winter Resort

Below Zero Winter Resort is an upscale winter resort that features a full range of winter activities including skiing, snowboarding and tubing, as well as entertainment, shopping and numerous packages.

Below Zero is different from its competitors because it is active all year long, and gives many alternatives to the traditional Ski and Sporting resort.

Winter Spa

Competitors Below Zero is the only resort of its kind,

offering entertainment, spas and other packages. These competitors listed are directed strictly regarding the winter sports category, particularly skiing.

Waterville Valley Resort Cannon Mountain Mt. Snow Okemo Bretton Woods Killington Smuggler’s Notch

Ranking

Below Zero Ranks Within The Top 5 Resorts In The East Coast.

Customers Enjoy The Different Options Below Zero Offers As Well As Many Alternatives To Skiing.

Message

Below Zero symbolizes an Evolution In Winter Get Away. We stress that this is Not A Ski Resort, but a winter resort where customers can enjoy Parties, Entertainment, Fine Dining, Shopping, Spa Treatments And Much More.

“Below Zero Is Among The Lowest Pricing Resorts” Listed on Skinet.com

However, our low prices are not a reflection of poor service or conditions, we assure our customers our resort is of the Highest Quality for the Lowest Price.

Demographics

Age- 8 to 43 Years Of Age Gender – Both Male & Female ( Below Zero

Offers Many Things For Both Genders) Economic Condition- Middle Class Annual Income - $60,000 to $90,000 Education Achieved- High School

Education or Higher Race- White American, African American,

Russian American , Swedish American (Below Zero welcomes all ages and races)

With Dozens Of Packages, Below Zero Welcomes All People Of Different Ages And Race

Packages Include: Family/Children

Package Beginner packages Couples Package Anniversary Package Veterans Package ( Discounted price for

any United States Veteran and 4 guests)

Senior Packages Holiday Packages Birthday Packages Super-Bowl

Packages Olympic Packages ( Throughout

duration of Olympic season)

Events

In December 2014, Below Zero will be hosting it’s First Ever Mini X Games at our New York resort.

Winter athletes such as Shaun White, Brett Bender and many more will be competing at a private competition hosted by K2 Sports

Fans are invited to stay the week at our resort at discount prices to watch the games and meet the athletes

Entertainment Live Entertainment

Will Also Be Provided In Our Outdoor Arena.

Entertainment Includes:

Kevin Hart Jay Z Tony Bennet One Direction Lady Gaga Circus Olay

Chris Angel Dane Cook Calvin Harris Jason Aldean Luke Bryan Gloria Estefan Mike Tyson Special acts

including Broadway shows

Entertainment

CIRQUE DU SOLEIL KEVIN HART

Advertising/Public Relations

Below Zero’s Mini X Games will launch our public relations campaign

Olympic Snowboarder Shaun White owns 25% of the resort and handles relations with American Olympians as well as X Game Athletes and other celebrities

Olympic Season and X Games are key in Market Strategy

Marketing Blitz •Winter Olympics and X Games will play a big part in our television campaign. •Events Such as X Games Weekend And Olympic Specials will attract customers using these special events •Other packages that will be used in accordance with holidays include SuperBowl, Christmas, and Thanksgiving

Instagram Shaun White – “ Getting Ready For The Mini X Games At Below Zero Winter Resort In New York! Come Out And Catch My Run!”

Community Support

Child Obesity Campaign

Below Zero is part of a childhood obesity campaign called Get Fit.

Get Fit allows children to attend our resort at discount prices and exposes children to healthy and fit activities

Handicapped Activities

Below Zero also offers many activities for handicapped people including wounded veterans at discount prices

Activities include Special X Games and Special Olympic Weekend

Time Square Billboard

Education

Shaun White And many other athletes have spoken out on social media, YouTube and Television on the benefits of being active and using Below Zero’s Get Fit Campaign

Celebrities on talk shows, and YouTube as well as magazine articles have encouraged people to use Below Zero as a fun and relaxing way to get away with Spouses, Loved ones and Family Members

Online Advertising

Social Media will be key in advertising. Partner and Olympic Snow Boarder Shaun White will be advertising the resort through social media

Website- BelowZeroResort.com Twitter, Instagram, Facebook, Flickr, Pinterest Many Skiing and Snowboarding icons will use social

media to advertise the resort leading up to their arrivals and special events.

NBA star Carmelo Anthony, will also advertise the resort for special events including Super-Bowl Weekend

Other online advertising will be included in websites such as Cabelas.com, Sportsauthority.com , Dickssportinggoods.com, K2sports.com

Twitter @BelowZeroResort- Count down to SuperBowl Weekend is starting today! 30 days left! Be the 100th Retweet and win a free trip!

@ShaunWhite- Spending My Weekend at @BelowZeroResort this week. Come down to meet me and catch @KevinHart performance.

@BelowZeroResort- And We Have A Winner! This Weeks Snowman Building Contest Winner ! Book Your Trip And Compete!

Google/Yahoo Ads

Search Term- Winter Resort“Below Zero Winter Resort, Prices as low as $70 a night”

Travel Agency Websites

Search Term- Romantic Getaway “Below Zero Resort- $70- $200 A Night “

Television Advertising

Local programs sponsored by the resort Celebrities mentioning our resort on talk

shows and other television appearances Many commercials will include athletes

using our facilities while sporting K2 Sportswear

http://youtu.be/Ge1EWnxRwVk https://www.youtube.com/watch?v=LGnr

RJYAlK4

Other Advertising Magazines such as

Reliableracing, Sports Illustrated and Cabela’s

Billboards will appear on the side of buses in major cities as well as sporting good stores selling winter sports equipment

Clothing - K2 Sports apparel and equipment is a proud partner of Below Zero Winter resorts and many of its ads will include our logo and name.