Belle Femme Logistics

Catherine SewellFashion Communication

Logistics

Contents

1

IntroductionVisionUnique Selling PointBrand CompetitorsTagrte MarketEmployeesLocationThe StoreVisual MerchandisingInspirationFixtures and FittingsMannequinsInteractive TechnologySignageSwing TagsFlooringWallsFitting RoomsTillsEPoSCashier’s DeskLabourPublic relationsMedia and PressPress ReleaseIn-Store MagazineLook BookStationaryQR CodesSocial Media PlatformsStore OpeningInvitationsCateringEntertainmentWebsiteSocial NetworkingAppPhoto ShootFashion FilmPublic Liability Insur-ancePrint PublicationsCostingImplementationFuture PlansReferences

35688

9-1011-12

1314

15-161718

19-20212222222324242525262627272829293031313232333334

35-3637373838

39-40414243

PageSection

The logistics document will explain how the store will work from concept to design to promotion to launch.The document identifies the logistical implementations of creating a new concept store for the higher end of the high street market, the cost in-curred, the strict timescales to be worked to and other elements in or-der to ensure the concept to become a real space and experience for the customer.

Introduction

3

Belle Femme is the new sister store to River Island that aims to be a retail leader, just like its sibling.

Belle Femme is a higher end fashion brand retailing must-have luxu-ry fashion for the sophisticated, confident and sexy woman. The concept store will give the customer a brand new kind of shopping experience, making it stand out from the crowd on the Great British Highstreet and the fashion market.

The store will contain higher end retail products from clothing to ac-cessories to footwear in order to target the higher end of the fashion market.

As a brand, Belle Femme strives to be professional, sophisticated, luxu-rious, high quality, innovative, experiential and new.

The new brand has been created to fill a gap in the market (1) which is a new and exclusive fashion store for sophisticated women with a love for work, life and of course, fashion. The stores will feature experiential designs and concepts making Belle Femme stand out from the crowd on the great British high street.

The store will offer a unique shopping experience for the customer that will differentiate from all of the other shops on the high street. It will be known for the quality of staff and service it supplies, the quality of clothing and accessories along with a store design and con-cept.

The stress and overwhelming feeling of shopping in the high street will be left at the door as customers will enter a luxurious fashion store where the staff and surroundings will transform and evolve their experi-ence into a memorable fashion concept.

The customers will be made to feel special and the exclusive service of-fered will help towards building a reputation for the brand as providing quality service and product for their customers.

The name of the new store “Belle Femme” is inspired by the theme of the store. The theme is “French Boudoir” and the name of the store trans-lates to “Beautiful Lady”. This name reinforces the stores concept as well as the target audience which will be explained later on in the doc-ument.

The Vision

5

The staff that will work in the new store will be specially trained stylists that will be able to advise and help the customers within the store. The store will offer a bespoke service to each customer to ensure their visit is unique and to also keep them coming back when they know what type of service they can expect to receive. The staff can expect to be trained every 3 weeks in order to keep up to date with the new stock and styles they can offer to the different customers. The style company chosen to carry out the training will come to the store one evening eve-ry 3 weeks and the staff will be expected to be trained for around 3-4 hours (paid). Belle Femme will provide their customers with a bespoke service that is individually catered to each customer that is not widely available on the high street. Where some stores offer a ‘Personal Shop-per’ department in selected stores, Belle Femme will offer this perma-nently, free of charge to all customers. The staff will also be trained to dress different body shapes so they can cater to the customer on a more personal level.

New technologies recently created are also a vital part of the store providing a bespoke service to its customers and will be explained in more depth later on in the document.

Unique Selling Point

6

Belle Femme aims to be in the same high end high-street category as Re-iss, Karen Millen, Zara and Joseph. These brands are known for their quality clothing at a slightly higher price than other high street stores such as NEXT and Oasis.

Belle Femme must be different from other stores of its class and offer their customers an experiential store that will be more interesting, in-novative, diverse, exciting and more addictive than those of its compet-itors in order to gain attention from the target market who will also be aware of the other stores.

Belle Femme target market is prominently women age 35 to 55 years of age. The women will be hardworking individuals who also have time to play hard too. Their love of work and life combined is what makes them strong and ambitious women and their love of fashion is what will at-tract them to the new brand and concept store.

In most cases they will have a higher disposable income than the current target market of their sister store, River Island (age 18-35) so there-fore can afford a much higher quality of clothing and would be willing to paying extra for it. (2)

Brand Competitors

Target Market

8

In order to manage the store and control the business, the store will require a team of employees. For the first year of business the store will need these employees to run the store successfully. Their job title and tasks are as follows:

Store Manager

• Manage all store operations• Train and guide sales assistants in offering brilliant customer service• Be extremely customer focused, commercially minded and have strong people management skills combined with good planning and organiza tional skills

Deputy Manager

• Assist the store manager in the day to day running of the store and all tasks undertaken

Product Manager

• Ensure the clothing and accessories are displayed to a high stand ard within the store• Making sure River Island’s brand image is being accurately repre sented across the floor• Creating a balance between visually exciting displays and commer cially viable product placement• Constantly re-evaluating the displays and adjusting them to feature each of the new key products that arrive in-store

Employees

9

Operations Manager

• Manage operations team in stockroom with replenishment of stock and general tasks

Operations Team

• Working within the stockroom, carrying out replenishment of stock in the store• Carry out stocktake and delivery on a daily basis ensuring quality and renewal of products

Sales and Service Team

• They must represent Chelsea Girl and deliver outstanding customer service within the store• Welcoming customers into the store• Ensuring key products are places correctly• Helping customers to find their ideal fashion fix• Advising customers in the fitting room• Processing payments at the cash desk• Helping on the sales floor• Ensuring their customers leave the store happy with their purchases and most importantly, wanting to return

10

Location

38-39 Duke Street,St James’s,

London,SW1Y 6DF

11

The new store will be opened on Duke Street, London. The surrounding stores are high end and high street giving the area a good mix of cus-tomers. Selfridge’s department store and Bond Street are within walk-ing distance from the chosen location which is another advantage for the store.

The address is 38-39 Duke Street, St James’s, London, SW1Y 6DF and will be opened across 2 Floors, Basement and Ground Floor.

The store is 3 minutes’ walk from both Green Park (Piccadilly and Jubi-lee lines) and Piccadilly Circus (Piccadilly and Bakerloo lines) so is an ideal location for the store to be opened as access via tube stations are nearby.

12

The Store

The store design is based on a typical French boudoir with furniture to complement the theme used as display fixtures around the store.

13

The visual merchandising displays in store and in the windows will be installed by the same company that will fit the entire shop.

The displays will be vital in catching the eye of the intended audience so will need to be attractive and striking.

There will be a variety of visual displays within the store. They will consist of vintage furniture being used as stands and display platforms.The colour scheme of the store will be mainly, creams, whites and pinks with other pastel colours around the store to keep it looking fresh and light. The colours chosen fit in well with the store theme and will give the store a bright and welcoming vibe.

Visual Merchandising

14

Inspiration...

15

The rail designs that will be produced for the store are based on a bed-room setting. The clothing will be displayed in door-less wardrobes around the store along with draws and cabinets containing folded gar-ments.The free standing wardrobes and displays can then be moved around in or-der to change the positioning of garments and the look of the shop floor in the future.

The rails will be made to attach onto the ceiling and separate rails made to stand freely on the shop floor.

Fixtures and Fittings

17

The mannequins will be used to display clothing and accessories in the window at the front of the store and within the store. They will be faceless but not headless (so hats can be displayed if needed in the future). They will be ordered in a mix of white and black gloss to show diversity and to keep the feeling of the store minimal. 6 gloss manne-quins will be ordered for the window displays along with 5 wire manne-quins to display items within the store. The mannequins for the window displays will feature detachable limbs in order for them to be dressed quickly.

Mannequins

18

In order to make Belle Femme stand out from its competitors in the fash-ion market different interactive features will be fitted around the store to ensure that the customers shop in an experiential environment.

Four iPad 2’s will be positioned around the store where customers can order items from the Belle Femme website if they are not available in the store.

An interactive hanger system will be installed next to the wardrobe dis-plays within the store too. When the hangers are removed from the rails this will trigger the screens to show a video of the garment being mod-elled along with a “capsule wardrobe” style page where customers can then see other items that can be worn with the garment they have chosen. The interactive hangers and screens will be installed by the same compa-ny that will be employed to fit the store but will be sourced from a dif-ferent company to deliver to the shop fitters.

Interactive Technology

19

Example of interactive hangers in Japan.

20

Signage is vitally important to the new store as it will be the compo-nent responsible for catching the eye of potential customers to entice-ment them into the store. It is also important that potential customers know that a sister store to River Island has opened. Customers that shop in River Island will be curious to know what the new store has to offer.

River Island is an established brand with an iconic logo so Belle Femme branding must incorporate the same values and qualities while still pro-jecting a clear image of the new store. The signage must reflect the im-age of the store and attract the new target market at the same time.

Signage

21

The walls in the store will be exposed brick painted white along with some of the walls being covered in wallpaper. The exposed brick will complement the delicate furniture and display cabinets in the store and will add a modern twist to the store.

Swing TagsTags will be ordered for the clothing, footwear and accessories to fea-ture the price, barcode, size, product number, department number and colour of the garment (similar to the information displayed on River Is-land tags)

FlooringOriginal wood floorboards will be sanded and polished when the shop is being fitted in order for the theme of French Boudoir to tie in with the entire store. The floorboards will also be hardwearing so will not be stained and marked by the constant traffic of customers walking in and out of the store.

Walls

22

Fitting RoomsThe fitting room will be designed as individual bedrooms for the custom-ers to get changed in. 6 fitting rooms will be installed, each contain-ing a bed, desk with mirror and seat and a full length mirror. It will be a place where the customer can relax and enjoy trying on the garments without feeling claustrophobic and restricted.

23

Tills

The new store will use the same till system as their sister store, River Island. This will mean using the same suppliers and avoiding the costs of finding an alternative company to provide the tills.

EPoS Systems, provide a fast and efficient way of dealing with customers. They handle the calculations involved in sales (totals and change), is-sue receipts – these have historically been the main function of normal tills. EPoS systems, do this and a lot more. They can integrate direct-ly with credit card payment systems, keep track of stock levels and of course keep track of customer information. The ability to manage stock and CRM (customer relationship management) allows EPoS systems to make a measurable difference to the bottom line. Both in terms of time saved and of in highlighting opportunities and also weaknesses in a business. For example, an EPoS system in retail store, will assist in stock man-agement – helping to highlight stock levels of top performing products so you can ensure you have adequate supplies. At the same time, it might also show product lines that are not doing so well. The EPoS system can record a tremendous amount of information about the business – allow-ing the store to make decisions with the benefit of the latest sales and stock information.

EPoS System

24

The store will require a large team of expert shop fitters to come and create the new concept store. This will include installation of rails, interactive screens, cashiers desk, till points, fitting rooms and gener-al decoration of the store.

Cashier’s DeskThe cashier’s desk will be bespoke. It will be made and installed by the shop fitting team.

Labour

25

Public RelationsAn in house PR team will control Belle Femme public relations. By work-ing with the River Island in-house team, they will expand to include and take care of the PR for Belle Femme. This will also reduce the cost for this rebrand and expansion as the new store will not have to contact and pay and external company.

The main objectives will include the following:

• Successful launch of Belle Femme, raising awareness of the brand amongst their target audience• Develop a reputation of Belle Femme being a fashion forward brand that is a trend setter as opposed to a trend follower• Create awareness of Belle Femme having experiential design at its core of both the store design and garment design• Gain press coverage of the new brand

Media & PressTo achieve the objectives set, the in-house PR team will gain press through the media including magazine advertising, television and inter-net. Building a strong relationship with the press and magazine editors will help to gain further exposure for Belle Femme.

Magazines, fashion spreads and products on trend pages within the press will help to drive sales of the product featured and improve the expo-sure and reputation of Belle Femme as a higher end fashion brand. Expo-sure will also create awareness of the brand which is important for the brands success.

Belle Femme PR team will constantly seek out new press opportunities to help promote the brand and reach its desired audience.

26

Press ReleaseA press release is a powerful marketing tool and an effective method to get news distributed for generating brand awareness.

In order to communicate with the press, press releases will be regularly issued via email and post and also made available to download from the Belle Femme website. The press release will also be updated with video and images including look-books and runway shows of collections produced and launched within the new store.

An in-store magazine will be produced, published and uploaded onto the website by the PR team as well as being printed to give out in the store. It will include style advice, inspirational pages, interviews with designers and celebrities, articles about new and future products and various other fashion features. The magazine will be free to cus-tomers who shop in-store and who register online. It will be a seasonal publication (spring, summer, autumn and winter issues) to inform custom-ers about up and coming trends and how to wear them. The in-store maga-zine will be A4 and will be printed on high quality gloss paper.

In- Store Magazine

27

Look Book

A promotional look book for Belle Femme will be produced by the PR team. This will include an introduction to Belle Femme as a brand and what the store has to offer. It will also feature pictures of the products that will be sold in the store.

The promotional look book will be forwarded with the press release as an advertisement for Belle Femme. It will also be uploaded onto the Fa-cebook page where “fans” can view it prior to the stores launch. Peo-ple will be directed to the look book through links to the page posted across the internet.

The look book will be printed on matte card and will be an A5 booklet. It will be glamorous and sophisticated just like the brand hopes to be and will also be informative and captivating.

28

A QR code (Quick Response) is a specific two dimensional code accessible by QR barcode readers and smartphones such as iPhone and Blackberry.

A QR code will be generated for Belle Femme with the URL link to the website homepage. The QR code will be features on all promotional mate-rial for Belle Femme in order to create instant traffic to the website and increase awareness of the brand.

StationaryBelle Femme envelopes, letter heads, packaging and business cards will be printed and produced with the logo, store address, contact details and website address and QR codes for extra brand publicity and profes-sionalism.

QR Code

29

The prevalence of social media platforms makes this arena an attractive and successful marketing tool. The following social media platforms will be used:

Facebook Page A Facebook page will market the website in an established social net-work, attracting Facebook users to “like” the page and will be informed about Belle Femme. The brand will also be “suggested” to their friends and to their friends and so forth, the Facebook page will provide regu-lar updates to entice Facebook users to visit the Belle Femme website and shop in the concept store.

Twitter AccountA twitter account is an effective way to stay in contact with the target market, keeping them informed with what is happening to Belle Femme on a regular basis via “tweets”. This could include new ranges of clothing and future promotional offers and events.

Social Media Platforms

30

Store OpeningThe store launch will be complemented with a press event/ launch party. This encourages the press to cover the launch which gains recognition and awareness of the brand and its opening. The event will be held in-side the store.

InvitationsInvitations will be sent out to the press and guests in advance to make them aware of the event and to keep the date free to attend. Inviting the right guests is vital to ensuring the event is a success. A mix of press, celebrities and industry experts and insiders will be invited. They will be send out via email and on A5 high quality gloss card.

31

Catering

Adele will be booked to sing and appear at the launch of the store. She will perform for 30 minutes and stay at the event afterwards. She has been chosen because of her strong connection to London and she would be easily accessible as she is based in the city for the majority of the year(3). Background music will also be provided for the guests to enjoy.

Guests will be greeted at the entrance with champagne and canapés. None alcoholic drinks will also be provided. 180 bottles of Moet & Chandon Champagne will be purchased along with 200 bottles of water.

Entertainment

32

WebsiteBelle Femme will launch an e-commerce website to coincide with the launch of the new store. It will feature the full collection of Belle Femme clothing and will enable customers in the UK to purchase from the site and look of new inspiration.

The site will feature images of each product from different angles and will be accompanied with brief descriptions of the items along with the price, product number, materials they are made from and a variety of sizes to choose from.

Belle Femme will have a Twitter and Facebook page set up so that custom-ers can ‘follow’ and ‘like’ the pages. The pages will be set up by the in-house PR team and will be regularly updated.

Videos, images, news and information on competitions will be posted on these pages to encourage interest in the brand and also to help generate sales of items featured on the pages.

Customers can keep up to date with the latest news and products as the pages will post regular up to date news that will be right at the cus-tomer’s fingertips.

The target market will be familiar with social networking sites such as Facebook and Twitter therefore, relating to the customer through these platforms will engage them with the brand and increase awareness of the brand. Other members on these social networking sites will be informed when others ‘like’ and ‘follow’ the Belle Femme page on their newsfeeds which may also encourage others to like the page and gain further expo-sure and awareness of the brand.

Social Networking

33

The app will be built separate to the current River Island app to rein-force the idea that it is a separate brand from the sister company.

The app will be designed by the same company that designed the current River Island app which will also keep costs down as an external company will not have to be found and contacted. The in-house PR team will con-tact the company.

The app will be available to download from the Apple App Store and will be free of charge (much like it’s sibling app for River Island). The app will be designed so that similar qualities and features are included as the website so the customers can access the brand and shop anytime.

App

34

The promotional images and advertising campaign will take place in a photography studio and outdoors in different locations organised by the in-house PR team. The use of outdoor location is vital as the aim of the campaign is to promote a ‘lifestyle’ that the target audience will crave and want for themselves so will be attracted to the brand and what it offers them.

The shoot will need to make the clothing and accessories look desir-able. The clothing must also look of a high quality and fashionable to it related to the company’s image. This will attract the customers that are viewing the adverts to the store and the website to purchase cloth-ing they have seen on the campaigns and other items they happen to come across in the store and online.

The shoot will last 2 days due to the amount of garments and models re-quired. 3 models will be used to participate in the shoot.

The stylist along with hair and make-up artist will be provided by the company used to book the studio at additional costs.

Photo Shoot

35

Fashion FilmThe first video for Belle Femme will be a behind the scenes look at the photo-shoot for the advertising campaign. Once edited, the film will be released onto the Facebook and Twitter page as well as being posted onto YouTube to reach all audiences. As the filming will take place the same time as the photo-shoot the only extra cost will be hiring the camera man and editor.

Public Liability Insurance

This is designed to protect businesses from being sued should any 3rd party accidently receive any bodily harm or damage to their property (4). River island already have public liability insurance so will pro-vide it for the new Belle Femme store.

37

Gaining exposure through magazines that target the same or similar mar-ket will be vital when developing the relationship between Belle Femme and its customers.

Belle Femme will advertise in a few specially selected fashion maga-zines. Since the target market is age 35 to 55 the magazine will need to be suitable for this age range. Since the brand aims to be at the higher end of the highstreet market, magazines such as Elle, Grazia and Glam-our will be used to advertise the new brand. Magazines like Heat and Now will not be used as they may devalue the brand by advertising in them.

To help the launch of the new brand to be a success and to raise aware-ness, magazine advertising will be carried out 1 month before the launch of the store and for the first month after the store has opened.

Print Publications

38

Item Supplier/Company Price Quantity Total CostPREMISES38-39 Duke Street, St James’s, London, SW1Y 6DF

savills.co.uk £80,000 per annum 1 £80,000

EMPLOYEESStore Manager £25,000 per year 1 £25,000Deputy Manager £19,000 per year 1 319,000Product Manager £17,000 per year 1 £17,000Operations Manager £15,000 per year 1 £15,000Operations Team £7.00 per hour 10 x 30 hrs x 52 wks £109,200Sales and Service Team £9.00 per hour 20 x 20 hrs x 52 wks £187,200Staff TrainingStylist Training nhjstyle.com £2,000 per session 17 £34,000Visual MerchandiseMannequins displaysense.com £195.00 per item 11 £2,145Ceiling to floor rails displaysense.com £110 per item 4 £440Antique White Double Chateau French Armoire with rails

ivorypearlinteriors.com £1,355.00 per item 5 £6,775

Chateau Mirrored White Armoire


Chateau Wire Double Showcase


Chateau Wire Single Showcase

ivorypearlinteriors.com £919.00 per item 2 £1,838

Belgravia Large Bookcase ivorypearlinteriors.com £349.00 per item 2 £698Belgravia Slim Bookcase ivorypearlinteriors.com £299.00 per item 3 £897SignageInternal displaysense.com £876.40 1 £876.40External displaysense.com £315.70 1 £315.70Store EquipmentClothing hangers displaysense.com £700 per batch (2000) 1 £700Price tags swingticket.co.uk £2,850 per batch

(20,000)1 £2,850

Tills River Island N/AEPoS system epos.co.uk £579.95 1 £579.95Cashiers desk displaysense.com £7,800 1 £7,800iPad 2 Apple £399.99 4 £1,596Interactive hanger sys-tem

prodiplay.com £15,000 per item 2 £30,000

Phone and line rental bt.co.uk £60 per year 1 £60

Costing

39

Seating in storeGold Versailles Carver ivorypearlinteriors.com £619.00 per item 2 £1,238Gold Versailles Chaise Longue


Autonno Chair ivorypearlinteriors.com £430.00 per item 2 £860Fitting RoomsValbonne Carved Bed ivorypearlinteriors.com £1,732.00 per item 6 £10,392Chateau Dressing Table with Mirror


Chateau Mirrored White Armoire


Gold Versailles Silk Nurs-ing Armchair


LabourFlooring rapeed.co.uk £250 1 £250Walls rapeed.co.uk £1,274.99 1 £1,274.99Shop fitting rapeed.co.uk £700 per day 10 £7,000PromotionPersonal Relations River Island N/AWebsite matterdesign.com £1,225 1 £1,225Social Networking Twitter/Facebook FREE N/AApp intellectsoft.co.uk £4,600 £4,600½ page advert Elle Magazine £3,500 per week 8 £28,000½ page advert Grazia Magazine £2,950 per week 8 £23,6001 full page Glamour Magazine £2,750 per week 8 £22,000Photo shoot inc. studio and photographer

Fashot.com £335 per day 2 £670

Stylist Fashot.com £160 per day 2 £320Hair & Make up Fashot.com £250 per day 2 £500Models Models 1 £300 per day 3x2 £1,800Fashion Film Fashot.com £175 per day 2 £350Stationary Staples £2,500 for pack 1 £2,500In-store Magazine River Island £400 for 1st 1,000 1 £400LaunchInvitations & Envelopes Ryman’s £320 for £200 1 £3201st Class Stamps Ryman’s 41p per stamp 200 £82Entertainment worldstarartists.com £10,000 for 2 hours 1 £10,000Moet & Chandon Tesco £173.70 for case of 6 30 £5,211Canapés Marks & Spencer £300 1 £300Bottled Water Tesco £4 for 12 bottles 10 £40InsurancePublic Liability Insurance Co-op £30 per month 12 £360

Total

£688,423.04

40

41

Time Task18 months before • Finalise concept17 months before • Store location researched

• Store location chosen16 months before • Finalise floor plans

• Book Adele for launch party15 months before • Source and order fixtures and fittings

• Plan launch event and store launch13 months before • Source and book shop fitters

• Order interactive technologies for store12 months before • Book photography studio, photographer,

stylist, hair and make-up artist11 months before • Order hangers, tags, bags for store

• Order launch event invitations10 months before • Send out invitations for launch event

• Plan photo shoot

• Source models9 months before • Carry out photo shoot for look book 8 months before • Write press release

• Print look book7 months before • Photo shoot for in-store magazine6 months before • Create layout for in-store magazine

• Recruit staff3 months before • Send out press release and look book1 month before • Publish advertisements in magazines2 weeks before • Lease on property starts

• Clothing arrives to be stored until the shop has been fitted

10 days before • Shop fitters begin installation7 days before • Visual merchandise in window is complete2 days before • Place garments in store1 day before • Launch party0 days Store Opening1 month after • Advertising in magazines continue

Implementation

42

Future PlansThis logistics document provides detailed information on the new Belle Femme store and shows that once the store has launched there could be room for possible expansion to other parts of the UK.Once the Belle Femme store in London has gained a good reputation with its customers it could expand to other areas such as Edinburgh, Newcastle, York, Leeds and other cities within the UK.

43

ReferencesDocument References

(1) See Appendix 1, Concept Proposal(2) http://www.dsdni.gov.uk/section_3-5.pdf(3) http://www.worldstarartists.com/book-artists/(4) www.publicliabilityinsurance.org.uk

Picture Referenceshttp://www.newandusedmannequins.com/sewing.htmlhttp://www.french-furniture-ideas.co.uk/french-furniture-history/boudoir-style-bedroom/http://www.homesdirect365.co.uk/blog/tag/french-furniture/http://www.homesdirect365.co.uk/french-furniture-487/french-bedroom-furniture-562/french-ward-robes-48/rochelle-antique-french-wardrobe-5580.htmhttp://capitalstyle.co.uk/shabbychic/shabby-chic-table-old-white-suitcases/http://www.sibillinicreations.com/#/shabby-chic/4544585566http://www.deedees.co.uk http://www.chandelier2011.com/tag/shabby-chic-chandeliers-lamps/http://www.etsy.comhttp://library.monmouth.edu/about/mansion/Boudoir.htmlhttp://www.easyart.com/art-prints/Krista-Sewell/French-Boudoir-I-21816.htmlhttp://models.com/work/reiss-reiss-ss10/viewAllhttp://blog.karenmillen.com/category/insidertrack/http://www.shabbychictips.com/shabby-chic-bedding/earthy-shabby-chic-bedroom-your-heavenly-abodehttp://mesminismaisons.stools.net/la%20vie%20en%20rose.htmlhttp://nurturednest.net/?p=284http://www.liveinternet.ru/tags/http://www.comet.co.uk/p/iPad/buy-APPLE-IPAD-2-WIFI-16GB-iPad/71160http://cutedecision.com/smart-hanger-which-will-always-help-with-advice-another-novelty-from-japan/http://www.rdtmagazine.co.uk/2011/09/ready-set-shop/http://www.redrosesoftware.co.uk/Retail.aspxhttp://dressingupeurope2010.wordpress.com/category/yiting/http://vicriches.blogspot.com/2011/09/river-island-magazine-autumn-11-out-now.htmlhttp://karma-styleblog.blogspot.com/2011/02/river-island-high-summer-lookbook-photo.htmlhttp://www.frugalfashiondiva.co.uk/river-island-ss12-lookbook/http://carbfreecreativity.blogspot.com/2011/01/qr-codes-get-pretty.htmlhttp://dreammachinegame.blogspot.com/2011/05/twitter.htmlhttp://kelizabethr.wordpress.com/2011/12/08/friend-me-on-facebook/http://www.jessicahsu.com/2009_06_01_archive.htmlhttp://blog.fluidlondon.co.uk/2010/07/creepy-crawly-pop-up-canape-kitchen.htmlhttp://www.mintsouth.com/2011/04/review-adele-at-southampton-guildhall/http://mobilenews.omio.com/tag/iphone/http://www.makeushot.com/http://www.magxone.com/misc-magazine/kate-middleton-grazia-france-january-2012/attachment/kate-middleton-grazia-magazine-1/http://www.pr-media-blog.co.uk/tag/retail/http://www.cynicaltimes.co.uk/

Catherine SewellFashion CommunicationFinal Major Project

Belle Femme Logistics

Documents

Transcript of Belle Femme Logistics