Bell Canada - Connected TV Awards Supplemental
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Transcript of Bell Canada - Connected TV Awards Supplemental
Bell iNform
Connected TV Awards Supplemental Material
Overview
The Bell iNform platform enables the delivery of rich and powerful interactive experiences in conjunction with a linear HD broadcast channel over IPTV.
Features
• Ability to display and navigate through dynamic real-time content such as headlines, news stories, live scores, and more• Browse and watch over-the-top (OTT) videos directly from the application without leaving the channel• Turnkey solution for creating custom, branded IPTV applications• Designed to enable unique advertising opportunities
Formats
Broadcast – In this mode, the broadcast is the star of the show and the app serves to complement the broadcast by displaying information along the bottom and left-side of the screen
Squeezeback – In this mode, the app squeezes the broadcast video into the corner, and the viewer can engage more deeply with the application content, such as stories and videos
Implementations
CTV Olympics – Launched August 2012
TSN Xtra (EN) – Launched October 2012
RDS Extra (FR) - Launched October 2012
CTV Olympics
CTV Olympics – Custom EPG
• Enables viewers to see what channel Olympic events were on and tune directly to them without leaving the application, making finding and flipping between events incredibly convenient
• Channel numbers and event descriptions were pulled directly from the guide data
CTV Olympics - Scoreboard
• Scores for ongoing events update in real-time, with upcoming events also displayed in the carousel• iNform engine makes it possible to display different scoring formats (points, sets, lap times, etc) all in
one place
CTV Olympics – Headlines
• Stories and videos are pulled in directly from the same feed that supplied the CTV.ca online experience• “Squeeze-back” view makes the app content a priority and shrinks broadcast video down to about 1/5th
the size
CTV Olympics - Stories
• Users can read full news stories directly on-screen, using the remote control to navigate up/down
CTV Olympics – Video Library
• Users can browse and view over-the-top video clips and highlights from the video library
CTV Olympics – OTT Video
• Videos display in a lightbox which supports a variety of video formats and bit rates• Users can browse to other videos directly within the player using the navigation keys
CTV Olympics - Reception
• Best ever first day launch for a FibeTV* application
• Usage over 14 day Olympic period was 3x higher than the monthly usage for the next most popular FibeTV app
• Incredibly positive social media feedback from consumers indicating a strong value-add to live TV experience
*FibeTV is the brand name for Bell’s IPTV product
TSN Xtra
TSN – Headlines
• Users can browse through the latest sports headlines via a visual carousel, and click to go directly to a story
• Headlines, stories, videos, etc supplied from the existing TSN.ca feed
TSN – Live Scoreboard
• Real-time scoreboard is customizable to show only the sports the viewer is interested in• Users can click on scores to view even more detailed box scores
TSN – Stories
• Each major sports category provides the ability to view stories, standings, and more detailed statistics• Polls are interactive and users can see the results immediately – votes are aggregated not only from the
application but from everywhere the poll appears (online, mobile, etc)
TSN – OTT Video
• Videos are contextually related to stories or categories and can be selected from the side bar
TSN – Advertising
• Examples of ad inventory for the TSN Xtra app – clicking activates a mini ad application • Based on the design of iNform, ads can take on virtually any size or format
TSN – Advertising (cont.)
• Examples of P&G’s Gillette advertising application which features multiple full-screen product pages and a call-to-action
• Users can press the back button on the remote to return to TSN Xtra at any time
RDS Extra
• Example of the same application skinned as RDS Extra, which is the French-language version
Thank YouFor further inquiries please contact:
Patrick CheungProduct Manager, Fibe TV Apps
Bell [email protected]