Believe Digital 2010

What isBelieve Digital?

The largest digital label and distributorin EuropeA 3% to 10% market share in key European territories(Believe achieved a 27% market share ahead of Universal, Sony, Warner and EMI in France in June 2009 with 10 albums and 3 singles in the top 50 digital albums and singles charts)

20 top 10 charted albums and singles across Europe in the past 18 months alone, including 8 number 1s.Over £18 million in royalties paid out since 2005

What is so uniqueabout Believe Digital?

We are the only player with a pan-European local presence ‘on the ground’.

UNITED STATESMD D. LADEGAILLERIE3 employeesTop 15 indie distributor

UNITED KINGDOMMD STEPHEN KING8 employees6th largest indie label0.5% market share

FRANCEMD ROMAIN VIVIEN3 employees1st largest indie label8% market share

GERMANYMD HELGE HINRICHS15 employees3rd largest indie label3% market share

ITALYMD LUCA STANTE8 employees1st largest indie label12% market share

Note: market share is based oninformation received from key digital distributors

What does this mean we cando for you?

We offer a full range of global digital services tailored to meet your individual needsFrom basic digital distributionTo execution and coordination of complete release strategies(online & offline) on a pan-European and global basis.

DISTRIBUTION MARKETING REPORTING

And who do we do it for?

We have the trust of artists and labels worldwideOur artists and labels Artists: Luciano, Gonzales, Bob Sinclar, Femi Kuti, Joakim, Magma, Jason Edwards, Mc Solaar, Chinese Man, Mulatu, Cesaria Evora, The Shoes, Dj Cam, Jazz Liberatorz, Kerri Chandler, Tinariwen, Lowkey…

Labels: Limoncello Music (EMI Publishing), Yellow (Bob Sinclar), Listenable (Metal), Buda Music (Ethiopiques), Red Records (Jazz), Bang, Fargo Records, Analog Africa, Versatile, Tigersushi, Makasound, Comet Records (Tony Allen), Eat Concrete,…

We can distribute your music…

Who we distribute to…A growing global distribution network built since 2005All major online and wireless digital music stores covered globally (over 350)Maximisation of the ‘per transaction’ fee (streamor download)Contractual marketing commitments from major servicesAll our deals negotiated with a view to maximize per stream or per download

revenues to increase your revenues – our technology means; no advances, administrative, or technical fees…Full transparency of deal conditions and royalties to artists, you see what we see…

How do we do it?

Ourselves…

We operate our own distribution technology and have FULL CONTROL over our distribution network

And this means…

You decide and monitor how, when & where you sell your productsOur local presence guarantees that your products are distributed to all key local stores(Ex : Believe Digital is one of only two indie partners to have a deal in place with the Orange Subscription Service in France: 200,000+ subscribers)

You control and monitor where, when& how your music is distributedSelect which stores and

territories to sell your music in and monitor the status of distribution in real time.

We can distribute your music internationally and

provide marketing and promotion locally and on a

pan-European basis

Why is our local presence so important for you?

With local marketing expertise to position your products

International sales account fora larger percentage of sales in thedigital world and selling digital music is not so different to selling physical CDs, YOU NEED THE SUPPORT OF A POWERFUL AND REACTIVE LOCAL TEAM…

With direct contacts with local stores and key local media

That can leverage its local market share to push key products

How are we organized to better serve your needs?

Dedicated product managers specialising in all musical genres

Strategic music marketing to build up release strategy (timing, pricing, promotion…)

Coordination of online and offline marketing & promotion in Europe

Music professionals Passionate, knowledgable and experienced music-loving staff, because selling digital music is first and foremost about selling musicAn in depth understanding of local music markets to properly position your release

Knowledge and Experience• Digital marketing• Online and offline promotion• Technology

One centralised contact to coordinate integrated release solutions across major territories

Our market position allows you to extract more promotion from our partners

We create our own marketing widgets and strategies for each release WIDGETS

Automatically generated for each release (saving you time and self-promotion costs)

SMART LINK SYSTEM An innovative geo-location system for ‘buy-now’ links(based on IP/music genre) to increase online sales in each country

eCRM SOLUTIONComplete with email capture, contact management and advanced email builder… to generate direct from fan sales

Sales promotion, social networks, eCRM, radio, marketing and more - we can make it all come together!

Engage your fanbase, establish direct relationships and increase your sales

Transform your fans’ interest into direct relationships, generate digital music, merchandise and ticket sales… with our advanced emailing tools

Analyse your returns with open rates, click rates, purchase rates and more…

We organize contests to help you get more information about your fans (where they live, who they are, their interests…)

We centralise this information and make it available to you with the tools to make contact

Easily import existing contacts from Excel, Gmail, Yahoo! accounts…

Use the free Believe Widgets to get more fans and collect data

You keep your fans engaged

We help you understand your fans

Build your own fanbase

The smarter you are, the smarter we become

We provide you with unparalleled analyticsReal Time Reporting

View daily sales and streaming reports from iTunes, VirginMega, Beatport, Deezer, Orange… and many others

Localise your salesUnderstand where your music is selling on a region by region basis

So, to summarise…

We can build a bespoke digital solutiontailored specifically to your needs…Believe Digital is the leading digital distributor and services provider for independent

artists & labels in Europe. We provide bespoke digital solutions starting with distribution and incorporating promotion, marketing, strong analytics and sales data that allows labels to react to market intelligence and maximise sales.

Content Delivery

Marketing Widgets

IntegratedRoyalties

Sales Promotion

Marketing

Cost

Basic Distribution Package

YES YES YES YOUHANDLE

YOUHANDLE

Open to all artists and labels

You pay a fixed up front fee and an annual fee of £9.99-£19.99 per release-per year.

Distribution & PromotionPackage

YES YES YES YES YOUHANDLE

We work with a limited number of selected label partners

You pay us a percentage of your income from digital distribution

Distribution, Promotion and Marketing

YES YES YES YES YESWe work on a limited number of selected releases.

Depends on the level of investment required by each project

Any questions? We’d love to hear from you

Vincent.bordier@believedigital.com

www.believedigital.com