Believe Digital Presentation – Music Matter 2013 - Singapore

We  have  been  building  a  solid  wholly-­‐owned  pla4orm  to  distribute  your  music  since  2005  

3%  up  to  40%  digital  market  share  in  key  territories.  (Believe  achieved  a  27%  market  share  ahead  of  Universal,  Sony,  Warner  and  EMI  in  France  in  June  2009  with  10  albums  and  3  singles  in  the  top  50  digital  albums  and  singles  charts)  

20  top  10  charted  albums  and  singles  across  Europe  in  the  past  18  months  alone,  including  8  number-­‐ones.  Over  £40  million  in  royalRes  paid  since  2005.  

We  are  the  largest  fully  “independent”  digital  distributor  in  the  world…  

We are the only distributor with a pan-European and international local presence ‘on the ground’

UNITED STATES 6 employees

UNITED KINGDOM 28 employees

FRANCE 100+ employees

GERMANY 15 employees

SPAIN / PORTUGAL 4 employees

BRAZIL 5 employees

ITALY 15 employees

CANADA 10 employees

AFRICA 8 employees

INDONESIA 3 employees

MIDDLE EAST 4 employees

RUSSIA 4 employees

Turkey 3 employees

Singapore 1 employees

Poland 3 employees

CHILE 3 employees

MEXICO 2 employees

New territories Imminent

Who  do  we  distribute  to..?  A  growing  global  distribuRon  network  built  since  2005  All  major  online  and  wireless  digital  music  stores  covered  globally  (over  350  at  the  moment)  

MaximisaRon  of  the  ‘per  transacRon’  fee  (stream  or  download)  

Contractual  markeRng  commitments  from  major  services  

All  of  our  deals  are  negoRated  with  a  view  to  maximize  per  stream  or  per  download  revenues,  so  as  to  increase  “your”  revenues.  

…and  a  selecBon  of  people  we  work  with?  

What  does  this  mean  we    can  do  for  you?  

We  can  distribute  your  music  internaBonally,    and  provide  markeBng  and  promoBon  locally  

on  a  pan-­‐European  &  internaBonal  basis  

We  offer  a  wide  range  of  global  digital  services  that  can  be  tailored  to  meet  your  individual  needs  

From  basic  digital  distribuRon  To  execuRon  and  coordinaRon  of  complete  release  strategies  (online  &  offline)  on  a  pan-­‐European  and  global  basis.  

DISTRIBUTION MARKETING REPORTING

Full  label  support  for  key  releases  

Dedicated  product  managers  specialising  in  all  musical  genres  

Strategic  music  markeBng  to  build  up  a  tailored  release  strategy  (Bming,  pricing,  promoBon…)  

CoordinaBon  of  online  and  offline  markeBng  &  promoBon.  

Music  professionals    Passionate,  knowledgeable  and  experienced  music-­‐loving  staff,  because  selling  digital  music  is  first  and  foremost  about  selling  music…  

We  have  an  in-­‐depth  understanding  of  local  music  markets  to  properly  posiRon  your  release.  

Knowledge  and  Experience  

•  Digital  markeRng  •  Online  and  offline  promoRon  •  Technology  §   Video  DistribuRon  §   Recompiling    

One  centralised  contact  to  coordinate  integrated  release  soluRons  across  major  territories  

Trade-­‐MarkeBng  At  Believe    

We  can  distribute  your  music  internaBonally,  and    provide  markeBng  and  promoBon  locally  on  a  global  basis  

 

Why  is  our  local  presence  so  important  for  you?  

With  local  markeBng  experBse  to  posiBon  your  products  

InternaRonal  sales  account  for  a  larger  percentage  of  sales  in  the  digital  world.  And  selling  digital  music  is  not  so  different  to  selling  physical  CDs,  YOU  NEED  THE  SUPPORT  OF  A  POWERFUL  AND  PRO-­‐ACTIVE  LOCAL  TEAM!  

That  have  direct  contacts  with  local  stores  and  key  local  media  

Who  can  leverage  their  local  market  share  to  push  key  products  

Here  is  a  selecBon  of  our  recent  key  releases!  

Results  of  our  YouTube  channel  management  

Content management strategy: •  SEO improvements (tags, ranking, description…) •  Protection against illegal copies •  Incremental views improvements •  Viralisation activated (Facebook, twitter…)

Revenues increased: •  Defining territorial revenues •  Effective monetisation strategies

Video  Services  Believe  Digital  has  invested  in  technology  and  resources  in  order  to  maximise  the  potenRal  of  our  clients  videos.  Our  video  service  is  centred  around  our  video  system,  which  allows  our  clients  to  upload  a  video  through  Believe,  which  is  then  distributed  to  video  streaming  sites  including  YouTube,  Muzu,  Myvideo.de,  and  DailyMoRon.    

Video  Services  How  are  we  organised  to  beZer  serve  your  needs?  

Easily  distribute  your  assets  

Control  and  opBmise  your  content  

MoneBse  and    clear  reports    

Knowledge  and  Experience  • Digital  markeRng  experts  

• SEO  and  improved  metadata  •   Illegal  copies  control  • OpRmised  music  channels  to  efficiently  broadcast  your  content  to  a  targeted  audience  

Technology  • Upload  once  and  distribute  globally  on  major  video  streaming  services  

• InnovaRve  system  to  create  videos  out  of  soundrecordings.  

Value  your  assets  • CompeRRve  revenue  rates  with  all  services  thanks  to  our  market  share  • Turn  your  audience  into  buyers  thanks  to  stores  on  your  channels  

• We  drive  adverRsers  to  your  content  

A  team  of  30  dedicated  channel  managers    in  local  territories  to  help  you:    

The  Sync  Department  •  Believe  has  a  team  of  experienced  sync  professionals,  with  over  20  years  music  industry  

experience,  who  are  acRvely  working  the  Believe  catalogue  in  all  sync  areas,  including  the  games,  adverRsing,  branding,  TV  and  film  industries.    

•  Believe  have  hundreds  of  exisRng  contacts  and  relaRonships  across  the  globe  and  are  acRvely  making  new  contacts.    

•  We  work  with  labels  and  dedicated,  genre  specific  label  managers  to  idenRfy  the  best  new  music  going.    

•  We  send  out  selected  music  playlists  and  new  releases  to  a  network  of  contacts.  •  We  respond  to  incoming  briefs  from  agencies  using  unique  search  sonware.  •  All  deals  with  arRsts  and  labels  are  non-­‐exclusive  and  the  arRst/label  has  prior  approval  on  all  

deals.  •  ArRsts  and  labels  receive  revenue  directly  from  syncs  and  also  from  a  boost  in  sales  due  to  

increased  visibility.    •  Current  labels  signed  up  for  Believe  Sync  services  include  Brownswood,  Pink  Mist,  Black  

Buper,  Southern  Fried,  Tru  Thoughts,  Fatcat,  Skint  Records,  Alcopop,  Tape  Club  Records,  Bad  Life,  Freshly  Squeezed.  We  also  have  arRst  direct  deals  with  Bwani  JucRon,  Public  Service  BroadcasRng,  Echo  Tape,  Madrid  and  Jennifer  Len.    

Believe  provides  their  clients  with  bespoke    Social  Media  advice.  

 Social  Media  Health-­‐checks  

We  will  assess  your  label  or  arRsts’  online  presence  across  

all  social  networking  sites.  

Our  experts  will  advise  ways  to  beper  customise  your  

networks,  offer  suggesRons  for  increasing  followers  and  

will  give  you  Rps  for  how  to  beper  interact  with  your  

audience.  

Digital  Strategy  

Get  support  and  suggesRons  of  tailored  viral-­‐markeRng  

strategies  planned  around  release  campaigns.  As  part  of  

our  efforts  we  can  pitch  for  innovaRve  online  interacRons  

like  compeRRons  designed  to  raise  awareness  and  engage  

with  fans.  

Believe  Digital  is  commiZed  to  internaBonal  development  in  emerging  territories    

 Believe Digital has teams in the following territories: Brazil, Canada, Chile, France, Germany, Indonesia, Italy, Mexico, Russia, Spain, Turkey, the UK and the US with further offices launching soon.

  Let us know if you have content or services from territories we currently are not active in.

Any  quesBons?      For  more  informaBon  please  contact  us  on:  

helpme@believedigital.com    +44  20  7036  8720    www.believedigital.com