Being netIED, 12 Apr 2016 Lezione 6/2016

Frieda Brioschi / Emma Tracanella frieda.brioschi@gmail.com / emma.tracanella@gmail.com

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Course program1. Start-ups

2. Ideas in context

3. Ideas Management

4. Market, Value and Business Model

5. Business Model Canvas

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Resources

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Useful on/off line resources

• Hangouts and events • Co-working, Fablabs, Makerspace, social incubators • Community leaders • Media • Business Plan competition, startup events • Incubators and accelerators • Investors, etc.

4http://www.chefuturo.it/2013/01/i-primi-100-contatti-e-anche-di-piu-per-chi-vuole-fare-startup-in-italia/

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Coworking (by Mattia Leoni)

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COWORKING

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WHAT ISCOWORKING?

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Coworking is a style of work that involves individual workers such as freelancers in a shared working environment.

This is a new way to face the world of work that brings a social and cultural revolution as well as an economical change.

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There are two main reasons that allowed coworking to develop and grow:

• No more fixed costs of owning an office.

• Opportunities to create a social work experience, a community where you can identify yourself, where everybody can share knowledge and skills.

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ORIGIN &DEVELOPMENT

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There were different attempts and projects that approached the idea of coworking before its birth.

For example, 1995 marked the birth of the first Hackerspace in the world, in Berlin.

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In 1999 Brian DeKoven used the word “coworking” to identify a new way of working, as he realized that people and enterprises aimed to develop a peer to peer working place.

His method wanted to promote collaborative work, where projects could be developed without facing too much internal competition.

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However, we can say that the real idea of coworking was not fully developed until 2005.

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COWORKINGSPACES

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In 2005, Brad Neuberg, a programmer from California, decided to create the San Francisco Coworking Space, a place where people could share services and connections with freelancers who could not afford renting their own office space.

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This wasn’t the first time where Brad tried to create something for the freelancers community.In 2003 he founded a group called “Nine to five group”, the aim was to meet people in coffee shops and work together.

Despite his effort promoting it on Craiglists, it wasn’t a successful project, and after a month, the Nine to five group closed.

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At the beginning the San Francisco Coworking group didn’t generate much interest, but after some promoting with flyers and meetings in coffe shops, people started to get interested and decided to join the group.

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Two notable mentions of the coworking developement scene were Chris Messina and Tara Hunt, who brought the San Francisco Coworking Group online, and created a CoworkingWiki.

The CoworkingWiki helped people to find all the information needed to open and manage a coworking space.

One year after the opening, the first coworking space closed.

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In 2006, a month after the San Francisco Coworking Space closing, Brad Neuberg, Chris Messina and Tara Hunt opened the Hat Factory coworking space.

The Hat Factory presented itself as the first full-time space and it was one out of almost 30 coworking spaces worldwide at that time.

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That same year, the first “Jellies” started. Jellies were occasional meetings where a small group of people came together to collaborate.

Jellies offered the opportunity to exchange ideas, with no commitments or costs. At the same time, they allowed the community to grow.

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From 2006 to 2012 coworking spaces had nearly doubled each year and the movement had become very popular.

In 2007 the term “coworking” was seen as trending on Google Trends.

By the end of 2008, there were about 160 coworking spaces worldwide.

2011 also saw the first large companies begin to experiment with their own coworking spaces. Companies like TUI, Europe’s largest tourism association, and ING Bank, began to approach the idea of coworking.

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In 2012 more than 2000 coworking spaces were found worldwide.

Over the course of that year, Twitter users sent over 93,000 tweets with the hashtag “coworking”.

At the beginning of 2013, more than 100,000 people were involved in coworking spaces.

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Coworking is a phenomenon in constant growth, and every year brings together new people, new challenges and new ideas.

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WHY SHOULDI COWORK?

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Working from home can be isolating and coffee shops can be distracting.

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The are a lot of resources such as inexpensive office space, free WiFi connection, fax and printers, conference rooms, kitchen and snack-prep areas.

You’re surrounded by a ton of passionate people going for a dream.

Your motivation increase.

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The value of coworking is in the relationships, far more than the resources.

In just a short amount of time, you have a network of people that you can instantly ask advice from/on anything.

In the coworking environment, we’re all very protective of each other. There’s a lot of support because we’re all in the same boat.

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Not only are you around other inspiring independent business owners, but you could be rubbing elbows with your next investor, your future partner or your board of advisors.

There’s a lot of potential when you join the tribe of coworkers in your community.

Coworking can introduce you to people who have the answers that you may be looking for.

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Coworking it’s much more than resources and a place to do business.

It’s a community, and it’s the future of how business is going to be done.

Coworking it’s much more than resources and a place to do business.

It’s a community, and it’s the future of how business is going to be done.

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http://bit.ly/1fkbG9J

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Incubators

Business incubators are programs designed to support the successful development of entrepreneurial companies through an array of business support resources and services, developed and orchestrated by incubator management and offered both in the incubator and through its network of contacts.

Incubators vary in the way they deliver their services, in their organizational structure, and in the types of clients they serve.

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http://en.wikipedia.org/wiki/Business_incubator

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Incubator’s services• Help with business basics

• Networking activities

• Marketing assistance

• High-speed Internet access

• Help with accounting/financial management

• Access to bank loans

•Help with presentation skills

• Links to higher education resources

• Links to strategic partners

• Access to angel investors or venture capital

• Advisory boards and mentors

• Management team identification

32http://en.wikipedia.org/wiki/Business_incubator

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Certified incubators

Startup Regulation introduces “certified incubators for innovative start-ups”.

The start-up incubator or accelerator must verify if specific requirements concerning the start-up’s physical structures, management, facilities and, above all, its track record, are fulfilled. In this way, the law aims to identify the structures that are able to offer efficient incubation services in Italy. Certified incubators can benefit from some instruments provided for by the law.

33http://bit.ly/11f2mtq

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Public incubators

Are supported by public sponsors and are non-profit. Usually public authorities are the major stakeholders and play an important part in the definition of the legal status of the incubators and in their management, frequently supported by a broadly-based partnership of public authorities and institutions such as a Chamber of Commerce, Municipality, Province, Region, Banking Institutions, and various business associations. Typically, they are multi-purpose and the activities of their occupants span all the traditional-economy business sectors as well as some hi-tech ones.

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http://www.rivistapolitecnico.polimi.it/rivista/politecnico_rivista_9.18.pdf

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University incubators

They usually concentrate on promoting hi-tech start-ups developed by their students, researchers and professors. Their objective is to foster the industrial applications of the knowledge generated through academic research activities.

They have a strong connection with research labs and are often focused on the area in which the founder university specializes.

35http://www.rivistapolitecnico.polimi.it/rivista/politecnico_rivista_9.18.pdf

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Private incubators

Are usually profit-making. The number and type of organizations making up private incubator partnerships varies from individuals to groups consisting of several private companies and organizations.

Most of these incubators invest almost exclusively in one business sector.

They contribute to the success of the start-ups in several ways, including the availability of specialized professionals who work with the start-ups own staff.

36http://www.rivistapolitecnico.polimi.it/rivista/politecnico_rivista_9.18.pdf

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Fab Lab

A fab lab (fabrication laboratory) is a small-scale workshop offering (personal) digital fabrication.

A fab lab is generally equipped with an array of flexible computer controlled tools that cover several different length scales and various materials, with the aim to make "almost anything". This includes technology-enabled products generally perceived as limited to mass production.

37http://en.wikipedia.org/wiki/Fab_lab

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H-Farm Screening Criteria

38http://marketingarena.it/2012/11/26/10-domande-scomode-a-h-farm/

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Networking

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Startup Saturday

http://www.startupsaturday.it/

Many opportunities:

• Workshop

• Elevator Pitch Competition

• Idea Jam Session

• Speed Pitch Date

• Startup Outing

• Job Posting

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Italian Startup Scene (ISS)

Facebook group for italian startupper, entrepreneurs, investors, bloggers, developers and anyone interested in start-ups and venture capital.

42http://it.startupscene.org/

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TechGarage

It’s an italian association which aims to connect • Grassroot innovation • business angel, seed funds and independent venture capital • companies

43http://techgarage.eu/

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Guest

http://www.thedressupper.com

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