Digital Media and Getting in Touch with Your Museum Audience
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Transcript of Digital Media and Getting in Touch with Your Museum Audience
Digital Technology and Getting in Touch With Your Museum Audience
DIGITAL TECHNOLOGY AND GETTING IN TOUCH WITH YOUR MUSEUM AUDIENCE Terry Burton
Saul Sopoci Drake
Sonny LastrellaBrenda Martin
June 7, 2011 9am-4pm
Digital Technology and Getting in Touch With Your Museum Audience
60 YEARS AGO - JUNE 14, 1951
First commercially successful computer was put to work.
Digital Technology and Getting in Touch With Your Museum Audience
Digital Technology and Getting in Touch With Your Museum Audience
“Vatican Builds Relationships with Priests, Nuns, and Monks
through Blogging and Social Media”
May 24, 2011 in News and Updates,Social
Media Posted By: Kelly Hanly
Digital Technology and Getting in Touch With Your Museum Audience
Digital Technology and Getting in Touch With Your Museum Audience
“Museums have always been centers of innovation. Today, it is an imperative for museums to be at the forefront of new technology. It is also critical for museums to be ahead of the curve, particularly in terms of attracting younger audiences.”
Ford Bell, President
American Association of Museums
Digital Technology and Getting in Touch With Your Museum Audience
“… trying to redefine how Indians are represented in the museum world, and establishing a requirement that in order to represent these communities properly the community has to be deeply involved in the development of any sort of content …”
Kevin Gover, Director
National Museum of the American Indian (NAMI)
Digital Technology and Getting in Touch With Your Museum Audience
MORNING SESSION
DIGITAL MEDIA IN MUSEUMS:A TALE IN THREE PARTS
1) Hopes, Dreams, & Good Intentions
2) Nuts & Bolts
3) The Cautionary Tale
LUNCH & PLAY TIME
Digital Technology and Getting in Touch With Your Museum Audience
AFTERNOON SESSION• Ignore the Technology
• Focus on Your Needs
• Formula for a Better Experience
• Demystifying the Technology
• Content is Still King
• Technology Life Cycle
• How to Get Started
Digital Technology and Getting in Touch With Your Museum Audience
AFTERNOON SESSION• Questions
• Discussion
• Summary
• Evaluation
Digital Technology and Getting in Touch With Your Museum Audience
MORNING SESSION
DIGITAL TECHNOLOGY IN MUSEUMS:A TALE IN THREE PARTS
Terry Burton, Digital Media Coordinator Fort Collins Museum & Discovery Science Center
Saul Sopoci Drake, Curator of Exhibits Ah-Tah-Thi-Ki Museum
Digital Technology and Getting in Touch With Your Museum Audience
PART 1
HOPES, DREAMS, ASPIRATIONS, AND GOOD INTENTIONS
Terry Burton, Digital Media Coordinator
Fort Collins Museum & Discovery Science Center
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Digital Technology and Getting in Touch With Your Museum Audience
TAKING CREATIVE RISKSGood for Staff,Good for Visitors
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Digital Technology and Getting in Touch With Your Museum Audience
WHAT KIND OF MUSEUM ARE YOU?
Contemplative Temple
Visitor-Centric
Total Anarchy
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Digital Technology and Getting in Touch With Your Museum Audience
SO MANY BRIGHT, SHINY OBJECTS!
Digital media tools are cool.
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Digital Technology and Getting in Touch With Your Museum Audience
SO MANY BRIGHT, SHINY OBJECTS!
Why are you doing it?
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Digital Technology and Getting in Touch With Your Museum Audience
SO MANY BRIGHT, SHINY OBJECTS!
Who is it for?
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Digital Technology and Getting in Touch With Your Museum Audience
SO MANY BRIGHT, SHINY OBJECTS!
What do you want them to do?
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Digital Technology and Getting in Touch With Your Museum Audience
SO MANY BRIGHT, SHINY OBJECTS!
How will it be maintained? Today, next week, next month, next year …
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Digital Technology and Getting in Touch With Your Museum Audience
SO MANY BRIGHT, SHINY OBJECTS!
How will you know if it’s working?
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Digital Technology and Getting in Touch With Your Museum Audience
SO MANY BRIGHT, SHINY OBJECTS!
What are your resources?
(Feel free to ignore this one - we did.)
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Digital Technology and Getting in Touch With Your Museum Audience
SO MANY BRIGHT, SHINY OBJECTS!
Who is the Keeper of the Vision?
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Digital Technology and Getting in Touch With Your Museum Audience
SO MANY BRIGHT, SHINY OBJECTS!
Extra bonus question: What does “engagement” mean? In particular, to your institution? How do you know you’re doing it?
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Digital Technology and Getting in Touch With Your Museum Audience
HOW CAN YOU DECIDE WHAT’S WORTH TRYING?
Given who and what you are as an institution, what can you uniquely bring to the party?
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Digital Technology and Getting in Touch With Your Museum Audience
HOW CAN YOU DECIDE WHAT’S WORTH TRYING?
Plan A: front-end evaluations to understand visitors’ interests, pre-conceptions, and expectations(no, we didn’t, either.)
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Digital Technology and Getting in Touch With Your Museum Audience
HOW CAN YOU DECIDE WHAT’S WORTH TRYING?
Plan B: Gut instinct … friend or foe?
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Digital Technology and Getting in Touch With Your Museum Audience
SORTING OUT ALL THE POSSIBILITIES
DIGITAL MEDIA FOR OUTREACH
Social tools (meant to create possibility of conversation)
- including Facebook, Twitter, blogging, Flickr, YouTube, podcasting
Information/interaction tools (website, online exhibits)
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Digital Technology and Getting in Touch With Your Museum Audience
SORTING OUT ALL THE POSSIBILITIES
DIGITAL MEDIA INSIDE THE MUSEUM
Interactive exhibits (may overlap with web)
Screens, touch screens, and multi-touch tables
Visitor-contributed content
QR codes
Digital dome theater
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Digital Technology and Getting in Touch With Your Museum Audience
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“Hispanic Heritage” Memory Miner exhibit
“Urban Wildlife” Flickr challenge/gallery exhibit
“Sense of Place” Voicethread exhibit
QR code
Digital Technology and Getting in Touch With Your Museum Audience
THE 8,000 POUND GORILLA
MOBILE
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Digital Technology and Getting in Touch With Your Museum Audience
AT THE END OF THE DAY … TOOLS ARE JUST TOOLS
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Digital Technology and Getting in Touch With Your Museum Audience
PART 2
TECHNOLOGY ON A SPECTRUM
Saul Sopoci Drake, Curator of Exhibits
Ah-Tah-Thi-Ki Museum
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Digital Technology and Getting in Touch With Your Museum Audience
2
A range of technology elements you can use to get started, get the word out, and get unique…
Emphasis on D.I.Y. ethos. (Do it yourself!)Emphasis on Free or Low Cost. *With one exception!*
Emphasis on recyclability, reusability, and sustainability of technology components.
Digital Technology and Getting in Touch With Your Museum Audience
GETTING STARTED …
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Digital Technology and Getting in Touch With Your Museum Audience
Google SketchUphttp://sketchup.google.com/
Online tool used to create schematics of a gallery or space.
• Goal: Accurately recreate dimensions of space and determine how elements fit into that space.
• Benefit: Good for project managements and foreshadowing of what gallery space will look like
• Cost: Free for SketchUp/ SketchUp Pro 8= $495
• Effort: Minimal, time it takes to initially learn nuances of the program
• Requirements: CPU w/ internet connection.
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Digital Technology and Getting in Touch With Your Museum Audience
Example #1: Surviving to Thriving: An Everglades Economy
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Digital Technology and Getting in Touch With Your Museum Audience
Example #2: Tools of War2
Digital Technology and Getting in Touch With Your Museum Audience
GETTING THE WORD OUT
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Digital Technology and Getting in Touch With Your Museum Audience
QR (quick response) Codeshttp://qrcode.kaywa.com/
www.atalm.org
This bar code links individuals to websites via supported mobile devices.
• Goal: Create a link to yours and others websites.
• Benefit: A cool way to disseminate information on a mobile device.
• Cost: Free!
• Effort: Minimum
• Requirements: CPU with internet access
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Digital Technology and Getting in Touch With Your Museum Audience
HOW DOES THIS WORK?
• Download application on smartphone: http://reader.kaywa.com/
• Scan or photograph using the camera on your smartphone
• The smartphone via app., reads the info and takes you to the website.
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Digital Technology and Getting in Touch With Your Museum Audience
Facebookhttp://www.facebook.com/#!/pages/Ah-Tah-Thi-Ki-Seminole-Museum/43650959681
Facebook is the king of social networking services. As of January 2011, Facebook has more than 600 million active users.
Goal: Increase museum presence using social media.
• Benefit: Increased awareness of museum…mission…culture.
• Cost: Free• Effort: Minimum, time to
monitor and update.• Requirements: CPU with
internet connection.
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Digital Technology and Getting in Touch With Your Museum Audience
Blogginghttp://www.wordpress.com/
http://ahtahthiki.wordpress.com
Post information of what is happing behind the scenes at your museum!
• Goal: Blogging provides followers a chance to read thoughts of museum staff and have the ability for feedback.
• Benefit: Social networking tool to provide info in an informal style.
• Cost: Free• Effort: Minimum, time it
takes to monitor and update.
• Requirements: CPU with internet connection.
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Digital Technology and Getting in Touch With Your Museum Audience
Blurb Bookifyhttp://www.blurb.com/make/bookify
A streamlined way to make exhibit catalogs with professional printing and great quality.
• Goal: Create professional looking exhibit catalogs.
• Benefit: D.I.Y/ eliminates outsourced design firms and publishing restrictions. You control content, design, and order volume.
• Cost: Free, cost comes in when ordering.
• Effort: Moderate• Requirements: CPU with
internet connection.
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Digital Technology and Getting in Touch With Your Museum Audience
Blurb Booksmarthttp://www.blurb.com/make/booksmart
There is no good reason why it should take tons of time, technical skills, big bucks, or friends in high places to publish a book!
• Goal: Create exhibit catalogs online.
• Benefit: D.I.Y./ eliminates outsourced design firms and publishing restrictions. You control content, design, and volume of order.
• Cost: Moderate, best used with Adobe InDesign.
• Effort: Moderate• Requirements: CPU w/ internet
connection. The ability to run Adobe Design Suite on your CPU particularly InDesign.
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Digital Technology and Getting in Touch With Your Museum Audience
Podcastinghttp://www.podcasting-tools.com/how-to-podcast.htm
A podcast is a series of digital media files that are often downloaded through web syndication.
• Goal: Provide supplemental info to exhibit theme or storyline. Excellent for Oral History dissemination.
• Benefit: Unique alternative or supplement to text panel information.
• Cost: Somewhat minimal depending on audio recording devices and software.
• Effort: Easy• Requirements: Audio recording
device. MP3 creation software (FeedForAll www.feedforall.com). Some cpu’s have software built in, MAC’s have IMusic. Website needed for people to download or listen to MP3s.
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Digital Technology and Getting in Touch With Your Museum Audience
Podcastinghttp://www.ahtahthiki.com/Podcasts/podcasts.cfm
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Digital Technology and Getting in Touch With Your Museum Audience
Guide by Cellhttp://www.guidebycell.com
Guide by Cell is a provider of effective, affordable mobile technology solutions to museums and cultural institutions worldwide.
• Goal: Provide supplemental info to exhibit theme or storyline. Excellent for Oral History dissemination.
• Benefit: Unique alternative or supplement to text panel information.
• Cost: Moderate. Annual service fee.
• Effort: Moderate• Requirements: CPU with internet
access. Ability to upload audio clips and MP3s.
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Digital Technology and Getting in Touch With Your Museum Audience
Guide by Cell2
Digital Technology and Getting in Touch With Your Museum Audience
GETTING UNIQUE …
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Digital Technology and Getting in Touch With Your Museum Audience
Geocachinghttp://www.geocaching.com
Geocaching is a real-world outdoor treasure hunting game. Players try to locate hidden containers, called geocaches, using GPS enables devices and then share their experiences online.
•Goal: Increase visitorship and social networking through high tech treasure hunt.•Benefit: Increase awareness of physical site.•Cost: Basic Membership=Free/ Premium Membership=$30 per year or $10 per 3 months.•Effort: Easy•Requirements: GPS device or smartphone with a GPS application. Time required to periodically monitor the cache.
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Digital Technology and Getting in Touch With Your Museum Audience
Geocaching2
Digital Technology and Getting in Touch With Your Museum Audience
[i]cell/ Sensa Cell Technology
www.d-c-connect.com The Sensa Cells in [i]cell technology systems are proximity sensing units with LED lighting. When connected to a CPU, they serve as a reactive, interface to the program content. The cells illuminate when a person gestures toward them and can drive content on remote monitors.
•Goal: Provide supplemental info for an exhibit theme or storyline.
•Benefit: Unique alternative or supplement to text panels. Appeals to tech savvy visitors.
•Cost: Moderate to High depending on hardware/ software package.
•Effort: Moderate to High•Requirements: CPU or laptop to run program. Employee who is tech savvy to trouble shoot if necessary. There are D.I.Y. components to this such as creating AV components. Need to work with outsourced tech company: DC-Connect.
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Digital Technology and Getting in Touch With Your Museum Audience
How is this D.I.Y.?2
Digital Technology and Getting in Touch With Your Museum Audience
Digital Technology and Getting in Touch With Your Museum Audience
Microsoft Surfacehttp://www.microsoft.com/surface
The Microsoft Surface platform brings people together to collaborate and learn. It enables experiences that let people connect with a 360 degree interface. Surface responds to touch and to real world objects-supporting fifty simultaneous inputs.
• Goal: Provide alternative or supplemental info to themes or storylines. Provide visitors with a didactic experience in a whole new way.
• Benefit: Unique learning experience. Appeals to tech savvy visitors.
• Cost: High. Need both hardware (Microsoft)/ Software (Quatrefoil).
• Effort: High• Requirements: Employee who is tech
savvy to troubleshoot if necessary. Need to work with an outsourced tech company. Strong project management skills required. Time.
2
Digital Technology and Getting in Touch With Your Museum Audience
What Is It?2
Digital Technology and Getting in Touch With Your Museum Audience
What’s On It
• Photos• Audio clips• Video clips• Interactive programs: Seminole Wars Timeline
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Digital Technology and Getting in Touch With Your Museum Audience
PART 3
THE CAUTIONARY TALESaul Sopoci Drake, Curator of Exhibits
Ah-Tah-Thi-Ki Museum
Terry Burton, Digital Media Coordinator
Fort Collins Museum & Discovery Science Center
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Digital Technology and Getting in Touch With Your Museum Audience
3
Case Study: Microsoft Surface
The Lure of Intuitive Exploration
Digital Technology and Getting in Touch With Your Museum Audience
The Lure of Intuitive Exploration
• Misconceptions and generalizations of your audience.
• Need to consider the variety of learning styles.
• Need to consider level of comfort for usage
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Digital Technology and Getting in Touch With Your Museum Audience
• Misconceptions and generalizations of your staff.
• Information overload…how much is too much?
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The Lure of Intuitive Exploration
Digital Technology and Getting in Touch With Your Museum Audience
• Don’t shy away from play.• Upcoming programs for the
surface.
3
The Lure of Intuitive Exploration
Digital Technology and Getting in Touch With Your Museum Audience
• Evaluate and test!• Determine your visitors wants…
needs…desires before you rush in.
• Your perception might be different from the reality.
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The Lure of Intuitive Exploration
Digital Technology and Getting in Touch With Your Museum Audience
OUR BACKGROUND(Fort Collins Museum & Discovery Science Center)
Building completely new, 47,000 sq. ft. museum & digital dome.
Still running our current institution.
Freshly-formed public/private partnership.
Staff of 15 +/- (digital media staff of 1).
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Digital Technology and Getting in Touch With Your Museum Audience
DIGITAL MEDIA TIMELINE
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Digital Technology and Getting in Touch With Your Museum Audience
HOW HAVE WE MEASURED SUCCESS?
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Digital Technology and Getting in Touch With Your Museum Audience
WHERE ARE WE DOING WELL?
We are in the mix.
We are steadily building audience & engagement.
Staff has gone from “hmm ….” to buy-in.
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Digital Technology and Getting in Touch With Your Museum Audience
WHERE ARE WE STRUGGLING?
Resources
Translating statistics into understanding
Developing sustainable, long-range strategy
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Digital Technology and Getting in Touch With Your Museum Audience
IF WE ONLY KNEW THEN WHAT WE KNOW NOW …
What would we do differently?
Maybe not much.
FAIL EARLY, FAIL OFTEN
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Digital Technology and Getting in Touch With Your Museum Audience
CLOSE THE CIRCLEContinue to think strategically.
Go back to your basic objectives & evaluate.
Lather, rinse, and repeat.
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Digital Technology and Getting in Touch With Your Museum Audience
FINAL PEARLS
READ
KEEP UP
STEAL ANYTHING THAT WORKS!
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Digital Technology and Getting in Touch With Your Museum Audience
MORNING SESSIONQUESTIONS AND DISCUSSION
Digital Technology and Getting in Touch With Your Museum Audience
AFTERNOON SESSIONDIGITAL TECHNOLOGY IN MUSEUMS
Sonny Lastrella, Audio Visual Technologist
Digital Technology and Getting in Touch With Your Museum Audience
AGENDA• Ignore the Technology
• Focus on Your Needs
• Formula for a Better Experience
• Demystifying the Technology
• Content is Still King
• Technology Life Cycle
• How to Get Started
Digital Technology and Getting in Touch With Your Museum Audience
IGNORE THE TECHNOLOGYStart with the Result in Mind
Focus on Your NeedsNavigate the Space Better
Provide More Detailed Information
Save Space
Creative Use of Audio
Connect with Your Audience
Digital Technology and Getting in Touch With Your Museum Audience
FORMULA FOR A BETTER EXPERIENCE
Educate
Inform
Entertain
Influence
Engage
Digital Technology and Getting in Touch With Your Museum Audience
DEMYSTIFYING THE TECHNOLOGY
Concepts
Application Types
Methods
Function
Digital Technology and Getting in Touch With Your Museum Audience
VIDEODistance Learning
Digital Signage
AUDIOSound Amplification
IMMERSIONNatural Effects
3D
Digital Technology and Getting in Touch With Your Museum Audience
DISTANCE LEARNING
Web Conference
Video Telepresence
Webcast – Lecture Capture
http://Tandberg Clip
http://Panopto Clip
Digital Technology and Getting in Touch With Your Museum Audience
DIGITAL SIGNAGE Wayfinding Donor Wall
Directory Reader Board
Interactivity / Gesture
Digital Technology and Getting in Touch With Your Museum Audience
AUDIOSound Domes
Headphones
Digital Technology and Getting in Touch With Your Museum Audience
IMMERSIONNatural Effects
3DFire Effect
Water
3D Effects
Lighting
Digital Technology and Getting in Touch With Your Museum Audience
CONTENT IS STILL KING
Repurpose Existing Content
Keep it Fresh
Digital Technology and Getting in Touch With Your Museum Audience
LIFE CYCLEFuture Proofing
Scalability
Proven Products
Warranty
Leasing vs. Owning
Maintenance
Specialist on Staff
Spare Parts
Support
Digital Technology and Getting in Touch With Your Museum Audience
HOW TO GET STARTEDForm a Committee of Internal Shareholders
Find Out What’s Important
Set Your Goals
Hire an Expert
Digital Technology and Getting in Touch With Your Museum Audience
CONCERNSTech Disconnect = disconnect from real world?
Erosion of English language = additional stress on Native language preservation?
Digital Technology and Getting in Touch With Your Museum Audience
POSITIVEGives everyone the ability to connect
Revitalize activism
Digital Technology and Getting in Touch With Your Museum Audience
QUESTIONS & ANSWERSDiscussion
Summary
Evaluation