Digital Media and Getting in Touch with Your Museum Audience

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Digital Technology and Getting in Touch With Your Museum Audience DIGITAL TECHNOLOGY AND GETTING IN TOUCH WITH YOUR MUSEUM AUDIENCE Terry Burton Saul Sopoci Drake Sonny Lastrella Brenda Martin June 7, 2011 9am-4pm

description

Presented at the 2011 Indigenous Materials Institute in Ignacio, Colorado, June 7. This workshop addressed the use of digital technology in museums, presenting an overview of technology planning issues, case studies, and lessons learned. Presented by Terry Burton, Saul Sopoci Drake, and Sonny Lastrella. Facilitated by Brenda Martin. Institute organized by the Association of Tribal Archives, Libraries, & Museums.

Transcript of Digital Media and Getting in Touch with Your Museum Audience

Page 1: Digital Media and Getting in Touch with Your Museum Audience

Digital Technology and Getting in Touch With Your Museum Audience

DIGITAL TECHNOLOGY AND GETTING IN TOUCH WITH YOUR MUSEUM AUDIENCE Terry Burton

Saul Sopoci Drake

Sonny LastrellaBrenda Martin

June 7, 2011 9am-4pm

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Digital Technology and Getting in Touch With Your Museum Audience

60 YEARS AGO - JUNE 14, 1951

First commercially successful computer was put to work.

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Digital Technology and Getting in Touch With Your Museum Audience

“Vatican Builds Relationships with Priests, Nuns, and Monks

through Blogging and Social Media”

May 24, 2011 in News and Updates,Social

Media Posted By: Kelly Hanly

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“Museums have always been centers of innovation. Today, it is an imperative for museums to be at the forefront of new technology. It is also critical for museums to be ahead of the curve, particularly in terms of attracting younger audiences.”

Ford Bell, President

American Association of Museums

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“… trying to redefine how Indians are represented in the museum world, and establishing a requirement that in order to represent these communities properly the community has to be deeply involved in the development of any sort of content …”

Kevin Gover, Director

National Museum of the American Indian (NAMI)

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MORNING SESSION

DIGITAL MEDIA IN MUSEUMS:A TALE IN THREE PARTS

1) Hopes, Dreams, & Good Intentions

2) Nuts & Bolts

3) The Cautionary Tale

LUNCH & PLAY TIME

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Digital Technology and Getting in Touch With Your Museum Audience

AFTERNOON SESSION• Ignore the Technology

• Focus on Your Needs

• Formula for a Better Experience

• Demystifying the Technology

• Content is Still King

• Technology Life Cycle

• How to Get Started

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Digital Technology and Getting in Touch With Your Museum Audience

AFTERNOON SESSION• Questions

• Discussion

• Summary

• Evaluation

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Digital Technology and Getting in Touch With Your Museum Audience

MORNING SESSION

DIGITAL TECHNOLOGY IN MUSEUMS:A TALE IN THREE PARTS

Terry Burton, Digital Media Coordinator Fort Collins Museum & Discovery Science Center

Saul Sopoci Drake, Curator of Exhibits Ah-Tah-Thi-Ki Museum

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Digital Technology and Getting in Touch With Your Museum Audience

PART 1

HOPES, DREAMS, ASPIRATIONS, AND GOOD INTENTIONS

Terry Burton, Digital Media Coordinator

Fort Collins Museum & Discovery Science Center

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Digital Technology and Getting in Touch With Your Museum Audience

TAKING CREATIVE RISKSGood for Staff,Good for Visitors

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WHAT KIND OF MUSEUM ARE YOU?

Contemplative Temple

Visitor-Centric

Total Anarchy

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SO MANY BRIGHT, SHINY OBJECTS!

Digital media tools are cool.

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SO MANY BRIGHT, SHINY OBJECTS!

Why are you doing it?

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Digital Technology and Getting in Touch With Your Museum Audience

SO MANY BRIGHT, SHINY OBJECTS!

Who is it for?

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SO MANY BRIGHT, SHINY OBJECTS!

What do you want them to do?

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SO MANY BRIGHT, SHINY OBJECTS!

How will it be maintained? Today, next week, next month, next year …

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SO MANY BRIGHT, SHINY OBJECTS!

How will you know if it’s working?

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SO MANY BRIGHT, SHINY OBJECTS!

What are your resources?

(Feel free to ignore this one - we did.)

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SO MANY BRIGHT, SHINY OBJECTS!

Who is the Keeper of the Vision?

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SO MANY BRIGHT, SHINY OBJECTS!

Extra bonus question: What does “engagement” mean? In particular, to your institution? How do you know you’re doing it?

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HOW CAN YOU DECIDE WHAT’S WORTH TRYING?

Given who and what you are as an institution, what can you uniquely bring to the party?

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HOW CAN YOU DECIDE WHAT’S WORTH TRYING?

Plan A: front-end evaluations to understand visitors’ interests, pre-conceptions, and expectations(no, we didn’t, either.)

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HOW CAN YOU DECIDE WHAT’S WORTH TRYING?

Plan B: Gut instinct … friend or foe?

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Digital Technology and Getting in Touch With Your Museum Audience

SORTING OUT ALL THE POSSIBILITIES

DIGITAL MEDIA FOR OUTREACH

Social tools (meant to create possibility of conversation)

- including Facebook, Twitter, blogging, Flickr, YouTube, podcasting

Information/interaction tools (website, online exhibits)

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SORTING OUT ALL THE POSSIBILITIES

DIGITAL MEDIA INSIDE THE MUSEUM

Interactive exhibits (may overlap with web)

Screens, touch screens, and multi-touch tables

Visitor-contributed content

QR codes

Digital dome theater

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“Hispanic Heritage” Memory Miner exhibit

“Urban Wildlife” Flickr challenge/gallery exhibit

“Sense of Place” Voicethread exhibit

QR code

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Digital Technology and Getting in Touch With Your Museum Audience

THE 8,000 POUND GORILLA

MOBILE

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AT THE END OF THE DAY … TOOLS ARE JUST TOOLS

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PART 2

TECHNOLOGY ON A SPECTRUM

Saul Sopoci Drake, Curator of Exhibits

Ah-Tah-Thi-Ki Museum

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A range of technology elements you can use to get started, get the word out, and get unique…

Emphasis on D.I.Y. ethos. (Do it yourself!)Emphasis on Free or Low Cost. *With one exception!*

Emphasis on recyclability, reusability, and sustainability of technology components.

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GETTING STARTED …

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Google SketchUphttp://sketchup.google.com/

Online tool used to create schematics of a gallery or space.

• Goal: Accurately recreate dimensions of space and determine how elements fit into that space.

• Benefit: Good for project managements and foreshadowing of what gallery space will look like

• Cost: Free for SketchUp/ SketchUp Pro 8= $495

• Effort: Minimal, time it takes to initially learn nuances of the program

• Requirements: CPU w/ internet connection.

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Example #1: Surviving to Thriving: An Everglades Economy

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Example #2: Tools of War2

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GETTING THE WORD OUT

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QR (quick response) Codeshttp://qrcode.kaywa.com/

www.atalm.org

This bar code links individuals to websites via supported mobile devices.

• Goal: Create a link to yours and others websites.

• Benefit: A cool way to disseminate information on a mobile device.

• Cost: Free!

• Effort: Minimum

• Requirements: CPU with internet access

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HOW DOES THIS WORK?

• Download application on smartphone: http://reader.kaywa.com/

• Scan or photograph using the camera on your smartphone

• The smartphone via app., reads the info and takes you to the website.

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Facebookhttp://www.facebook.com/#!/pages/Ah-Tah-Thi-Ki-Seminole-Museum/43650959681

Facebook is the king of social networking services. As of January 2011, Facebook has more than 600 million active users.

Goal: Increase museum presence using social media.

• Benefit: Increased awareness of museum…mission…culture.

• Cost: Free• Effort: Minimum, time to

monitor and update.• Requirements: CPU with

internet connection.

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Blogginghttp://www.wordpress.com/

http://ahtahthiki.wordpress.com

Post information of what is happing behind the scenes at your museum!

• Goal: Blogging provides followers a chance to read thoughts of museum staff and have the ability for feedback.

• Benefit: Social networking tool to provide info in an informal style.

• Cost: Free• Effort: Minimum, time it

takes to monitor and update.

• Requirements: CPU with internet connection.

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Blurb Bookifyhttp://www.blurb.com/make/bookify

A streamlined way to make exhibit catalogs with professional printing and great quality.

• Goal: Create professional looking exhibit catalogs.

• Benefit: D.I.Y/ eliminates outsourced design firms and publishing restrictions. You control content, design, and order volume.

• Cost: Free, cost comes in when ordering.

• Effort: Moderate• Requirements: CPU with

internet connection.

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Blurb Booksmarthttp://www.blurb.com/make/booksmart

There is no good reason why it should take tons of time, technical skills, big bucks, or friends in high places to publish a book!

• Goal: Create exhibit catalogs online.

• Benefit: D.I.Y./ eliminates outsourced design firms and publishing restrictions. You control content, design, and volume of order.

• Cost: Moderate, best used with Adobe InDesign.

• Effort: Moderate• Requirements: CPU w/ internet

connection. The ability to run Adobe Design Suite on your CPU particularly InDesign.

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Podcastinghttp://www.podcasting-tools.com/how-to-podcast.htm

A podcast is a series of digital media files that are often downloaded through web syndication.

• Goal: Provide supplemental info to exhibit theme or storyline. Excellent for Oral History dissemination.

• Benefit: Unique alternative or supplement to text panel information.

• Cost: Somewhat minimal depending on audio recording devices and software.

• Effort: Easy• Requirements: Audio recording

device. MP3 creation software (FeedForAll www.feedforall.com). Some cpu’s have software built in, MAC’s have IMusic. Website needed for people to download or listen to MP3s.

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Podcastinghttp://www.ahtahthiki.com/Podcasts/podcasts.cfm

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Guide by Cellhttp://www.guidebycell.com

Guide by Cell is a provider of effective, affordable mobile technology solutions to museums and cultural institutions worldwide.

• Goal: Provide supplemental info to exhibit theme or storyline. Excellent for Oral History dissemination.

• Benefit: Unique alternative or supplement to text panel information.

• Cost: Moderate. Annual service fee.

• Effort: Moderate• Requirements: CPU with internet

access. Ability to upload audio clips and MP3s.

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Guide by Cell2

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GETTING UNIQUE …

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Geocachinghttp://www.geocaching.com

Geocaching is a real-world outdoor treasure hunting game. Players try to locate hidden containers, called geocaches, using GPS enables devices and then share their experiences online.

•Goal: Increase visitorship and social networking through high tech treasure hunt.•Benefit: Increase awareness of physical site.•Cost: Basic Membership=Free/ Premium Membership=$30 per year or $10 per 3 months.•Effort: Easy•Requirements: GPS device or smartphone with a GPS application. Time required to periodically monitor the cache.

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Geocaching2

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[i]cell/ Sensa Cell Technology

www.d-c-connect.com The Sensa Cells in [i]cell technology systems are proximity sensing units with LED lighting. When connected to a CPU, they serve as a reactive, interface to the program content. The cells illuminate when a person gestures toward them and can drive content on remote monitors.

•Goal: Provide supplemental info for an exhibit theme or storyline.

•Benefit: Unique alternative or supplement to text panels. Appeals to tech savvy visitors.

•Cost: Moderate to High depending on hardware/ software package.

•Effort: Moderate to High•Requirements: CPU or laptop to run program. Employee who is tech savvy to trouble shoot if necessary. There are D.I.Y. components to this such as creating AV components. Need to work with outsourced tech company: DC-Connect.

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How is this D.I.Y.?2

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Microsoft Surfacehttp://www.microsoft.com/surface

The Microsoft Surface platform brings people together to collaborate and learn. It enables experiences that let people connect with a 360 degree interface. Surface responds to touch and to real world objects-supporting fifty simultaneous inputs.

• Goal: Provide alternative or supplemental info to themes or storylines. Provide visitors with a didactic experience in a whole new way.

• Benefit: Unique learning experience. Appeals to tech savvy visitors.

• Cost: High. Need both hardware (Microsoft)/ Software (Quatrefoil).

• Effort: High• Requirements: Employee who is tech

savvy to troubleshoot if necessary. Need to work with an outsourced tech company. Strong project management skills required. Time.

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What Is It?2

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What’s On It

• Photos• Audio clips• Video clips• Interactive programs: Seminole Wars Timeline

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PART 3

THE CAUTIONARY TALESaul Sopoci Drake, Curator of Exhibits

Ah-Tah-Thi-Ki Museum

Terry Burton, Digital Media Coordinator

Fort Collins Museum & Discovery Science Center

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Case Study: Microsoft Surface

The Lure of Intuitive Exploration

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The Lure of Intuitive Exploration

• Misconceptions and generalizations of your audience.

• Need to consider the variety of learning styles.

• Need to consider level of comfort for usage

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Digital Technology and Getting in Touch With Your Museum Audience

• Misconceptions and generalizations of your staff.

• Information overload…how much is too much?

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The Lure of Intuitive Exploration

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• Don’t shy away from play.• Upcoming programs for the

surface.

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The Lure of Intuitive Exploration

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• Evaluate and test!• Determine your visitors wants…

needs…desires before you rush in.

• Your perception might be different from the reality.

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The Lure of Intuitive Exploration

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OUR BACKGROUND(Fort Collins Museum & Discovery Science Center)

Building completely new, 47,000 sq. ft. museum & digital dome.

Still running our current institution.

Freshly-formed public/private partnership.

Staff of 15 +/- (digital media staff of 1).

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DIGITAL MEDIA TIMELINE

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HOW HAVE WE MEASURED SUCCESS?

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WHERE ARE WE DOING WELL?

We are in the mix.

We are steadily building audience & engagement.

Staff has gone from “hmm ….” to buy-in.

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Digital Technology and Getting in Touch With Your Museum Audience

WHERE ARE WE STRUGGLING?

Resources

Translating statistics into understanding

Developing sustainable, long-range strategy

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IF WE ONLY KNEW THEN WHAT WE KNOW NOW …

What would we do differently?

Maybe not much.

FAIL EARLY, FAIL OFTEN

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Digital Technology and Getting in Touch With Your Museum Audience

CLOSE THE CIRCLEContinue to think strategically.

Go back to your basic objectives & evaluate.

Lather, rinse, and repeat.

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Digital Technology and Getting in Touch With Your Museum Audience

FINAL PEARLS

READ

KEEP UP

STEAL ANYTHING THAT WORKS!

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Digital Technology and Getting in Touch With Your Museum Audience

MORNING SESSIONQUESTIONS AND DISCUSSION

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Digital Technology and Getting in Touch With Your Museum Audience

AFTERNOON SESSIONDIGITAL TECHNOLOGY IN MUSEUMS

Sonny Lastrella, Audio Visual Technologist

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Digital Technology and Getting in Touch With Your Museum Audience

AGENDA• Ignore the Technology

• Focus on Your Needs

• Formula for a Better Experience

• Demystifying the Technology

• Content is Still King

• Technology Life Cycle

• How to Get Started

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Digital Technology and Getting in Touch With Your Museum Audience

IGNORE THE TECHNOLOGYStart with the Result in Mind

Focus on Your NeedsNavigate the Space Better

Provide More Detailed Information

Save Space

Creative Use of Audio

Connect with Your Audience

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FORMULA FOR A BETTER EXPERIENCE

Educate

Inform

Entertain

Influence

Engage

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DEMYSTIFYING THE TECHNOLOGY

Concepts

Application Types

Methods

Function

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VIDEODistance Learning

Digital Signage

AUDIOSound Amplification

IMMERSIONNatural Effects

3D

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DISTANCE LEARNING

Web Conference

Video Telepresence

Webcast – Lecture Capture

http://Tandberg Clip

http://Panopto Clip

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DIGITAL SIGNAGE Wayfinding Donor Wall

Directory Reader Board

Interactivity / Gesture

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Digital Technology and Getting in Touch With Your Museum Audience

AUDIOSound Domes

Headphones

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CONTENT IS STILL KING

Repurpose Existing Content

Keep it Fresh

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LIFE CYCLEFuture Proofing

Scalability

Proven Products

Warranty

Leasing vs. Owning

Maintenance

Specialist on Staff

Spare Parts

Support

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Digital Technology and Getting in Touch With Your Museum Audience

HOW TO GET STARTEDForm a Committee of Internal Shareholders

Find Out What’s Important

Set Your Goals

Hire an Expert

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Digital Technology and Getting in Touch With Your Museum Audience

CONCERNSTech Disconnect = disconnect from real world?

Erosion of English language = additional stress on Native language preservation?

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POSITIVEGives everyone the ability to connect

Revitalize activism

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QUESTIONS & ANSWERSDiscussion

Summary

Evaluation