Behind the Why of Today’s Entrepreneurs
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Behind the Why of todays entrepreneursImpact of advancement in consciousness on young entrepreneursand their start-ups. Hypothesis Paper.
Key words: young entrepreneurs, start-ups, consciousness.
Abstract:
This hypothesis paper investigates the unknown relationship betweenentrepreneurship and advancement in human consciousness. The article raisesquestions about the practicalities around creating the environments fosteringhigher consciousness and their impact on emergence of a new generation ofstart-ups. One of the main hypotheses of the author is to bring more balance intoentrepreneurship, where the why gets at least the same attention as the howof entrepreneurship. suggestion is made that every act of consciousentrepreneurship should be based on actions emerging from the answers to thefollowing questions! What is my original intention? Why am I doing it? How do my actions want to serve the world Im living in? The article provides indication ofpossible tools in service of reaching more comple" levels of consciousness wheremore aware forms of entrepreneurship could emerge from.
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It's 3.23 in the morning and I'm awakeBecause my great-great-grandchildren won't let me slee .
!y great-great-grandchildren ask me in dreams"What did you do while the #lanet was lundered?What did you do when the $arth was unravelling?
%urely you did something when the %easons started &ailing? s the mammals( re tiles( )irds were all dying?
*id you +ll the streets with rotest when *emocracy was stolen?What did you do once you knew ,
$%hat &id 'ou &o Once 'ou (new$ by &rew &ellinger
/onsciousness recedes Being , . 0or this reason( the salvation o& thishuman world lies nowhere else than in the human heart( in the human ower to
re1ect( in human hum)leness and in human res onsi)ility.
)aclav *avel, speech delivered to +oint meeting of the . . ongress, #//0.
1
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. !trugg"ing without answers
%e are evolving creatures. %e change from a moment we are born to the
moment we die. s our bodies change from its baby forms to adults and elderly
stages, the same transformations 2for most of us3 take places in our
consciousness. 4esearches have looked at these issues from many angles.
braham 5aslow approached it from the perspective of human needs , 6ean
7ebser used the lenses of worldviews , 6ean 8iaget 1 cognitive ca acities , lare
7raves values , 9awrence (ohlberg and arol 7illigan moral develo ment ,
6ane 9oevinger sel&-identity , 6ames :owler s irituality , usanne ook-7reuter,
4obert (egan and %illiam Torbert ( leadershi . ;n their e"plorations, they foundconsistently that human beings evolve in stages where higher stages incorporate
previous one. imilarly like atoms create molecules to become cells, cells can0 years of
this life on cross-referring everything that all the various cultures have to tell us
about human potential ? about spiritual growth, psychological growth, social
growth ? and put it all on the table into one map, named by him an ;ntegral
Theory 2100@, p.#3 . ;ntegral approaches attempt to include as many
perspectives, styles, and methodologies as possible. s e"plained by %ilber the
word integral means comprehensive, inclusive, non-marginaliAing, embracing
2100>, p. B;;3. %eaving together the signi=cant insights from all the ma+or human
disciplines of knowledge, ;ntegral Theory oCers an approach to draw together an
already e"isting number of separate paradigms into an interrelated network ofapproaches that are mutually enriching 2%ilber, 100>, p. B;;3.
# Duick overlook of his work can be found at http!EEwww.gaiamind.orgE7ebser.html
1 6ean 8iaget in a series of e"periments showed that as children grow, the way they think advancesthrough predicable stages. 8iaget noticed that at each higher stage, children could think in morecomple" and sophisticated ways, meaning they were able to deal with increasingly diFcultproblems. This was picked up by researches like 4obert (egan and Gill Torbert who continue lookingat development in adulthood, with Torbert in particularly being interested in looking at developmenttheory in organisations. They discovered that developmental stages continue into adulthood
although were child
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%ilber
H pper-9eft or I;
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same meaning-making platform3, or vertically growth 2transformation in how we
know where they shift to the new underlying worldview understood from a new
meaning-making platform3 @.
t this point it is crucial to pause and re ect on the limitation of the meaning of
the words used so far, especially when describing stages of evolution. 5ine
comple" or %ilber
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themselves, what can they do to escalate their capacity for progressionR ;n the
conte"t of my work and interests working with young entrepreneurs, what can be
the foreseeable changes 2being in the types of start-ups S to the way they operate
through to impact of their actions on the whole society3 initiated by advancement
of consciousnessR *ow can individuals support themselves and others on the
+ourney towards more comple"ity and growth, if that is 2is itR3 the direction they
are choosingR %hat tools and aids are there availableR To what e"tend have they
been tested and researchedR To what e"tent can be trustedR
5ost importantly! why are these questions worth investigatingR %hat is the
potential value enclosed in the answers to these questionsR %hy one would
dream to e"periment to create an environment when entrepreneurial
consciousness could grow and developR ;n more general terms! what is a need
for research into ways to facilitate more comple" levels of consciousness inbusiness, if at allR %hy could this matter in today spoke! I have a
dream that one day this nation will rise u and live out the true meaning o& its
creed , . 5any, including myself, still see his speech as something more than acall for an end to racism in the nited tates but rather as a still alive plea for a
world build on equality, understanding and enlightenment, the never ending
appeal for society build on principles of peace, sustainability, health, prosperity
and love. *ow well are we doing on making (ing
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$nergy %u ly !odern civili o& the world's water is &resh( and around @= o& &reshwater is &ro
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*ence, what is the state of their consciousnessR re stages of their awareness
comple" enough to puAAle out demands of todayR *ow can we foster the
environment, where, if they choose to, a process of growth into more comple"
stages of development can occurR *ow sound is the hypothesis where
advancement in more comple" stages of consciousness of today
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suggested by Thomke, the rapid dissemination of new digital technologies opens
up unlimited possibilities for them as costs and the risks for company founders to
e"periment will continue to fall 2100#3.
ccording to Kric 4ise, the creator of the lean movement, the aim of
entrepreneurial activity is to =gure out, as quickly as possible, the right thing to
build. start-up, he writes, is a human institution designed to deliver a new
roduct or service under conditions o& e4treme uncertainty 210#03. The aim is to
iterate enough times before running out of resources and arriving to the place
where it is apparent what customers want and will pay for. sh 5aurya makes
4ises statements even more precise. *e claims! the o)8ective is to ma4imi
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are to )e solved? re we able to redirect ourselves and invest in discovering
what do I need to learn to )e a)le to do that? *aving the how of tart-ups with
e"cellent 9ean anvas Gusiness 5odel already in use, is it time we look into
creating anvas Gusiness 5odel of the why R ould we, before +umping into doing
and creation, start by visualising the faces of children for seven generations into
the future looking at them from the KarthR ould we encourage young
enterprenerus to look at them and hold them as stwards for that future. #0
The set of questions to ask in the process of investigating the why could be as
follow! %hat is my why R The highest why feeding my desire to act and createR
%hat is my original intentionR
%hat do ; believe is worth my energy, time, talents and creativityR
%hat is truly worth achievingR %hat makes winning worthwhileR
re my ideas the truest response to what ; am sensing is the calling of
this worldR %hat productEservice would the world be really proud ofR
%hat is my product
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structures( ractices( and cultures that make sense to them( that corres ond to
their way o& dealing with the world 210#L, p. MS3.
&iscovering the why can be a process challenging enough ## . %hat interest me
even more is how one gets behind the why . To what e"tend whys can be re-
shaped and worked withR %hat are the tools and techniques to be used to move
humans into more comple" levels of consciousness from egocentric where
focus is completely on me, with the awareness being largely self-absorbed, to
conscious awareness, labelled ethnocentric, where individuals are able to begin
to develop a sense of self apart from others, with the centre of focus e"panded
from me to us, to the third stage of conscious development, named by
%ilbert worldcentric, where sense of identity e"pands from us to all of us
with focus moving to the welfare of all human beings, where compassion springs
spontaneously from within 2 %ilbert, 100P, p. 1S#3R
:or those in teaching, coaching and consulting roles! how do we facilitate arriving
to the highly personal, private and fragile places of where consciousness resides
? the place of why R &o we have a rightR &o we have that responsibilityR *ow do
we hold the emerging, precious and unique answers with respect and value
where nothing is being forced or manipulated and all is invitedR *ow do we
create an environment where the investigation is encouraged with nobody being
forced into itR
ccording to Torbert vertical growth is stimulated by a ma+or life challenge that
cannot be resolved from the current worldview 2100M3. Guilding on this :rederic
9alou", states that when we face such challenges, we can take one of two
approaches! grow into a more comple" perspective that oCers a solution to our
problem, or try to ignore the problem clinging more strongly to our e"isting
world-view or even shifting back to the reassuring simplicity of any earlier
worldview 210#L, p. >/3.
The assumption is that e"posing people to developmental theory, to the notion
that humans evolve in stages, also helps make that leap. Torbert indicates that
one of possible aids could be to surround with people from the higher stages of
## There are a number of techniques available to e"plore the cause-and-eCect relationshipsunderlying a particular problem. :or e"amples! 0ive Whys 5echni:ue used =rstly by the sian&evelopment Gank or %tart with Why presented by imon inek.
##
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consciousness 2100M3. %ilbert in turn underlines the importance of meditation #1 .
;n his discussion with Tami imon, the KO of ounds True, he e"plains that
meditative practices and guided visualiAation tap into non-ordinary states of
consciousness bringing insights that might not be available to the conscious
mind in an ordinary waking state 2100>3.
&oes any of the practices mentioned above able to reach the whys of
entrepreneurial leadersR ;f so! in what way and with what eCectsR %hat are the
implications of mastering these toolsR ould ability of the today
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social bene=t beyond self and even othersR lso, keeping in mind %ilber
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attention given to understanding of how beautifully diCerent we all are, how we
are all needed and how we all have so much to treasure.
nd this is perhaps the point where the full circle is drawn e"actly to the point,
ironically, where work on moving to the ne"t stages of consciousness starts. The
solution may +ust be standing in front of us. %e +ust need to remember to open
our eyes and start observing with non-+udgment and curiosity what already is.
#L
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