Doing History. It’s a mystery While Working Step Back – Where?
IT’S NOT YOU, IT’S MEDIA (OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERY BEHIND BEER FOR...
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Transcript of IT’S NOT YOU, IT’S MEDIA (OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERY BEHIND BEER FOR...
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IT’S NOT YOU,IT’S MEDIA
(OR: NAVIGATING TODAY’S “MEDIA” AND THE MYSTERYBEHIND BEER FOR DOGS.)
Twitter: @SpudHilton
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CHRONICLE TRAVEL STAFF
2008
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CHRONICLE TRAVEL STAFF
2014
“N#LM!”
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TRAVEL EDITOR
2008
JOHN FLINN
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TRAVEL EDITOR
2014
ME
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GOOD NEWS:
MORE WAYS TOTELL YOUR STORY
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GOOD NEWS:
MORE WAYS TOTELL YOUR STORY
BAD NEWS:
IT’S NOT CLEARWHAT WORKS
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NEW WORLDMEDIAFACTS
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SELF PUBLISHINGALSO MEANS THERE’S
SELF ADVERTISING
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CONTENTFOR PUBLIC CONSUMPTION
(NOT JUST FRIENDS & FAMILY)
IS PUBLISHING
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STORYTELLINGHAS CHANGED
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EXPERIENCEIS THE NEW
LUXURY(EXPERIENCES PLAY BETTER ON NEW
MEDIA THAN 800-THREAD-COUNT SHEETS AND 5-STAR CHEFS.)
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La Concha Resort, Puerto Rico
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“N#LM!”
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YOUTUBE1. QUICK, EASY (MAYBE TOO EASY)
INTEGRATED ALREADY, YOU CANCREATE A CHANNEL.
2. IF YOU GET POPULAR, THEY PAY YOU.3. VIDEO STILL THE FASTEST
GROWING PLATFORM ON PLANET EARTH.
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INSTAGRAMVIDS + VINES
1. ORGANIC, EASY, FREE.2. IT’S NOT ABOUT SHORT
ATTENTION SPAN(6 SECOND VID IS ACTUALLY
12, 18, 24 SECONDS)
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TWITTER1. HELPFUL TRUMPS SELLING
(TRUE FOR ALL SOCIAL MEDIA)
2. DON’T OBSESS OVER FOLLOWERS
3. INTERACTIONS, BOTH GOOD AND BAD
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FACEBOOK1. GOOD FOR A STATIC CALLINGCARD AND TO GET CUSTOMERS
TO JOIN THE CONVERSATION.
2. TREATS USERS AS ADVERTISERS.CUTS OFF FOLLOWERS ANDMAKES YOU PAY FOR MORE.
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“The Problem with Facebook” by VERITASIUM on YouTube
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PINTEREST“Facebook is the past,
Twitter is the present and Pinterest is the future.”
1. USED FOR PLANNING
2. PLACE BOARDS: HELPFUL,BIGGER PICTURE
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3 QUESTIONS1. WHY DO YOU WANT TO TELL THE
STORY? WHAT’S THE GOAL?
2. WHO’S THE AUDIENCE?
3. WHAT MESSAGE DO YOU WANT THEM TO WALK AWAY WITH?
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TIPS FOR BEING RELEVANT
WITH MEDIA
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MAKE SURETHERE’S A
MESSAGE(WOULD YOUR NEIGHBORS CAREIF YOU TOLD THEM ABOUT IT?)
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BE PARTOF THE
BIGGERPICTURE
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HOWDOES ITAFFECT
TRAVELERS?
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LOOK AT HOWOTHERS ARE
DOING IT
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Skift.com
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QUIRKYIS
CURRENCY(BUT BRANDS AND
DESTINATIONS ARE RELUCTANTTO EMPHASIZE THE ODD.)
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The Vancouver Sun
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LEARNMANDARIN
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TWITTER: @SPUDHILTON
YOUTUBE.COM/BADLATITUDETVFACEBOOK.COM/BADLATITUDETV
SFGATE.COM/BADLATITUDE