Behaviourial Contextual and Semantic Targeting | Rob Watt, Razorfish | iStrategy, London
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Transcript of Behaviourial Contextual and Semantic Targeting | Rob Watt, Razorfish | iStrategy, London
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Where’s my jetpack?
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Where’s my jetpack?
“The old paradigm, a system of mass production, mass media, and mass marketing, is being replaced by a totally new paradigm, a one-to-one
economic system”
Don Peppers & Martha Rogers – The One to One Future
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Geographic
IP
Attitudinal
Demographic
Contextual
Behavioural
Social
Interests
Time
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INTERESTINTENTINSTANCES
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How to build a personalisation engine
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Marketing Engagement Landscape
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