Auspost razorfish
-
Upload
adtechanz -
Category
Technology
-
view
257 -
download
4
description
Transcript of Auspost razorfish
#ATMEL
03Hello
#ATMEL
RazoRfish UK
THE DIGITAL PHYSICAL FUTURE AD:TECH 2013 Presentation by Ben Hourahine & Lisa McAndrew
#ATMEL
CONNECTING DIGITAL & PHYSICAL REALITIES
#ATMEL DIGITAL PHYSICAL
#ATMEL
8.7 BILLION CONNECTED DEVICES Source: Cisco’s IBSG group / Forbes 2012
#ATMEL
ONLY 1% OF PHYSICIAL OBJECTS THAT CAN BE CONNECTED ARE Source: Cisco’s IBSG group / Forbes
#ATMEL
Today
#ATMEL
STRATEGIES LEARNING INTIATIVES
#ATMEL
#ATMEL
Our Future Ready business renewal program involves adapting our products and services, in fact our whole business model, in response to this trend. Australia Post is finding opportunities to better connect people, in both the physical and the digital world.
Australia Post Managing Director & CEO, Ahmed Fahour Australia Post Annual Report 2012.
‘
’
#ATMEL
The Challenge
#ATMEL
THE BIGGEST PHYSICAL NETWORK IN AUSTRALIA
#ATMEL
5 BILLION+ DELIVERIES 33,031 EMPLOYEES 15,995 POST BOXES 10,380 TRUCKS, VANS AND MOTORBIKES 2,560 REGIONAL AND REMOTE OUTLETS 1,868 METROPOLITAN RETAIL OUTLETS 498 PROCESSING CENTRES 23 BUSINESS HUBS 4 GATEWAY FACILITIES
#ATMEL
A LONG JOURNEY
#ATMEL
WHAT WE’VE DONE TO DATE
#ATMEL
TODAY’S TAKE AWAY.
#ATMEL
Five key Strategies
#ATMEL
01Use online to boost your offline brand
#ATMEL
#ATMEL
#ATMEL
Brand02Use physical assets to drive brand online
#ATMEL
#ATMEL
#ATMEL
#ATMEL
#ATMEL
03Create digital versions of physical products
#ATMEL
#ATMEL
#ATMEL
#ATMEL
04Turn digital goods into physical objects
#ATMEL
#ATMEL
#ATMEL
05Meet digital demand with physical solutions
#ATMEL
#ATMEL
#ATMEL
Wrap up
#ATMEL
HOW CAN YOU OR YOUR CLIENT?
#ATMEL
Use online to boost your offline brand Use physical assets to drive brand online Create digital versions of physical products Turn digital goods into physical objects Meet digital demand with physical solutions
© 2012 Razorfish
Thanks
#ATMEL
QUESTIONS