Behavior Design Final Presentation
34
T ? The college edition
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Transcript of Behavior Design Final Presentation
T ?!The college edition
Did you ���know ?
85% of college students
report feeling
stressed on a daily basis
Data from American College Health Associa4on, Na4onal College Health Assessment Report, 2012
58% of college students
report having felt
lonely In the last year
Data from American College Health Associa4on, Na4onal College Health Assessment Report, 2012
so why dance ?
Personal Impact
Dancing improves mental capability.
Dancing improves self-esteem.
Dancing allows for expression.
Dancing increases self-awareness.
Dancing reduces stress.
Social Impact
Dancing builds community.
To get undergraduate freshman to dance for _____ minutes every
week.
My Goal:
20!
What this actually means
Creative environment at
Stanford
How ?
24 Interviews
Four types of students
Tier 1
Tier 2
Tier 3
Tier 4
Our Target Group
expert enthusiast beginner contributor
and why they matter
Key Insights
1. Social cohesion
2. Triggers
3. Low entry barriers
4. Novelty
1. Social cohesion
Belonging and attachment
Boosted confidence
Peer approval and admiration
Intimidation
Dance = time and money
Proof of value
2. Triggers
The Prototype
3 Simple Components
3. A personalized experience
2. A biweekly real-time dance class
1. A weekly YouTube video
? Why ���3 steps
Stay in your comfort zone
One
Stay in your comfort zone
Two Be a part of a bigger community
Stay in your comfort zone Be a part of a bigger community
Three Genuine connection and investment
Takeaway
Behavior design Takeaway
Behavior Design
Breaking things down
make impossible feats
straightforward
into
seem
tasks small
