Marketer to a Marketing Technologist

Becky Brown

Vice President Global Marketing and Communications

Director, Digital Marketing & Media

@beckybrown

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I’m work in a lab…..

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noun

a person who uses scientific knowledge to

solve practical problems

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Intel’s Vision:

Utilize the power of Moore’s Law to bring smart,

connected devices to every person on Earth

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1995: 4 weeks

2000: Hours

2015: Milliseconds

1995: Months

2000: Weeks

2015: Minutes

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PEOPLE

TECHNOLOGY

PROCESS

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PEOPLE TECHNOLOGYPROCESS

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New Skillset “Change Agents”

• Expertise vs. generalists

• Trained vs. acquired

• Strategic hires (data scientist,

customer experience,

operations)

• Comfortable with data and

technology

• New vocabulary

• Deepen partnership with IT

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• Executive support with the “carat and stick”

• Readiness, scale and implementation

• Documentation and training

• Developing simple core platform construct

• Governance

• Test and learns

PROCESS

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Business

Objectives

and Priorities

Value Creation

Capability Technology

TECHNOLOGY

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“My advice would be to look for

how you can make a long-term

enterprise out of what you're

trying to do rather than just a

short-term success.”

Gordon Moore, 2015

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My Ask:

Pipeline

Sharing

Standards