Beauty Inside and Out

By: Robert Tatum

Media’s Beauty

Dove Campaign

Mind Over Matter

Beauty Patch

• Women were given a Beauty

Patch

• Asked to wear it for a couple of

weeks and see if they feel any

different

• At the end of the experiment all

the women began to feel that

the patch really did make them

beautiful.

• Women asked what was in the

patch itself and it was one

simple answer.

Self-Realization

• There was nothing in

the patch and it was

the women just

realizing that they

need to feel

confident about

themselves.

Work Cited BuzzFeedYellow (June 28, 2014)

https://www.youtube.com/watch?v=RT9FmDBrewA Dove's Brand Awareness Finds Beauty In Real

Women (2007,August 27)

http://search.proquest.com/docview/204215621/C6E33F7B83654FE4PQ/6?accountid=38189