Beauty Fashion -02-2012

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THE NEW FRAGRANCE FOR HER

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Available at select retail partners, physicians & spas.clarisonic.com

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AT-COUNTER

31 CounterCulture

35 CounterClothes

THEBEAUTYBIZ

10 The Beauty Flash

16 Industry Ear

27 AHAVA Reborn

29 Face Forward KAPLAN MD Skincare Delivers Results

At Bergdorf Goodman

30 Suppliers Strategize For New Business Challenges

32 PCPC Assembles In Naples

33 Hot Topic: Natural Ingredients In Beauty Products -Scott Heid, Ph.D, and Jenny Rushmore, P&G Beauty & Grooming

34 CEW Discusses How To Connect To The Hispanic Consumer

36 Nugent Helms Derm-Driven Elayda™

37 NPD Reviews 2011 Beauty Sales

38 Marc Rosen Authors Book On Glamour

53 Suppliers Directory

© 2012 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.

On the cover:Some women just wait to be noticed. She does not go unnoticed.

Some women wait for the world to move them. She moves the world and makes heads turn.

Some women wait to be tamed. She is uncontrollable.She has a feline grace and the energy of a rebellious creature.Her apparitions become events. Her life is a scene on which she plays with

glamour and charisma. Sexy, sophisticated, she turns her excesses into elegance.She is an enchanting woman who inspires the creator and enables him

to imagine the silhouette and the motifs of a fragrance that dresses a woman like a fabric.

She is the Roberto Cavalli Woman.

BEAUTYFASHION®

FEBRUARY 2012 • VOLUME 96 • NUMBER 2

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FOREIGNCORRESPONDENTS

39 Beauty Australia

-Andrea Ferrari

REGIONALCORRESPONDENTS

40 Spotlight On Dallas Beauty

-Normita Joven

THEPARTYSCENE

20 On The Avenue

THELATESTLAUNCHES

23 Top Shelf

EVERYMONTH

8 Editorial

10 ComingUp

12 Calendar

BEAUTYFASHION®

FEBRUARY 2012 • VOLUME 96 • NUMBER 2

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Experience the excitement of our creative process;from discovery through development, to the emotional

pleasure and celebration of the final product.Join us and enjoy the journey.

www.givaudan.com

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FEBRUARY 2012 / / BEAUTY FASHION8

George LedesPresident and CEO

EDiTORiAL

In addition to my daughter Abby turning 21 years old this month, February holds another

long withstanding event: the annual Personal Care Products Council meeting. This year’s

edition is being held in Naples just after President’s Day weekend. Word is that participa-

tion is robust and hotel rooms are scarce—but not as bad as Indianapolis. Of course, by

the time this is read we will know the outcome…lest there be any doubt, I will have this

printed in blue.

We start this year on a good note from the domestic market but there are overriding con-

cerns about the global market, and in particular, the European community. I am sure this

will be the subject of much of the unofficial conversation in Naples this year.

Please note that beyond the standard fare of PCPC-related articles in this issue, as well as

the annual suppliers’ review, we have added a special section on skincare. This ever-bur-

geoning category continues unabated with new launches, new technologies and new

players. Of course, as soon as this is written, there will be even more new additions that

we will have missed…alas the nature of the beast.

I have my fingers crossed for a strong Valentine’s Day showing. I trust that as an industry

we can continue to grow and evolve in this dramatically changing economic and retail

environment.

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MARCH

La Prairie has opened a new, state-of-the-art installation on the beauty floor of Saks Fifth Avenue’s flagship store in Manhattan. This clean, chic and bright installation’s three stations are located in the middle of Saks’ beauty floor.

“The installation has a very residential feel,” shared Kate Oldham, Vice President/DMM. “It offers a variety of ways to shop [within the space] and has areas for private consultations.” Ms. Oldham dubs the installation’s loca-tion at the crossroads of the beauty floor as “Hollywood and Vine.”

“A striking feature of the installation is its three, very visible seating areas,” explained La Prairie’s François Le Gloan, Vice President, Americas. “It’s a comfortable space where you can come in, sit and spend time. The open, inviting installation has a very feminine exterior and features displays of new products in key traffic spots.”

The new installation “truly reflects the beauty of La Prairie,” affirmed Denise Yarcheski, Vice President Marketing, La Prairie. “Some sections provide ‘high touch,’ and there are areas where customers can play with products. Our key collections are set up like jewels.”

“Our outstanding team gives personalized advice and builds relationships with customers,” Mr. Le Gloan declared. This new La Prairie installation did a “booming business in November and December with a very strong January as well, which is assisted by the strong clienteling system at Saks. The store has information on consumers and their pur-chase patterns, preferred products, sampling and when to contact them.”

Dior’s Anselm Reyle Collection In early January, Saks Fifth Avenue debuted Anselm Reyle for Dior, a limited-edition collection of beauty products and accessories created in collaboration with German contemporary Artist Anselm Reyle. The launch was celebrated at Saks Fifth Avenue’s New York City flagship store with a series of special events including Dior’s Celebrity Makeup Art-ist Ricky Wilson’s appearances on January 7 and 8.

Mr. Wilson discussed tips, trends and offered makeovers for clients. “It is most impor-tant at events like this to educate the client on Dior Beauty—its history and its relation-ship to fashion.”

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Saks Fifth Avenue’s Karyn Benvenuto and Kate Oldham (r.) with La Prairie’s François Le Gloan

Dior’s Joseph Johnson and Ann Moeller join Ms. Bethel and Mr. Wilson at a Dior Beauty outpost.

He teaches the customer how to apply makeup at home. “Any time a client sees something very edgy, we reassure her that it doesn’t have to be [applied] in an extreme look.”

Mr. Wilson was “so happy to partner with Saks on this special event. I can’t wait to do it again next year.” Along with beauty makeovers at Dior’s instal-lation at Saks, outposts on the beauty floor provided additional support for the event. A DJ sponsored by Dior Beauty filled Saks’ beauty floor with music.


La Prairie’s Installation At Saks

Mr. Le Gloan (4th l.) with La Prairie’s Mia Rahhaoui, Rachel Lavipour, Carol Dociotto, Aziza Agrebi, Rimma Zabeginsky, Marisol Schaefer and Farzad Javaheri

Dior’s Joshua Grant applies makeup to a client as Ricky Wilson supervises.

Cosmetic Executive Women’s News-maker Forum with ULTA’s Chuck Rubin

Runway beauty looks from New York’s Fashion Week

Beyond Beauty Dinner 2012

Dior’s Leslie Bethel with Mr. Wilson

Mr. Wilson with DJ Stef Nava of Scratch Events

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FEBRUARY 8Cosmetic Executive WomenYoung Executive Committee’s Cocktails & Connections: Speed NetworkingFIT • NYC 6:00 PM (TA)(646) 929-8026www.cew.org

FEBRUARY 9James E. Marshall OCD FoundationBeyond Beauty Dinner Honoring Maesa Group’s Jill Belasco, Kaplow’s Liz Kaplow and Scent Marketing Institute’s Caroline Pieper-VogtUnion League Club • NYC 6:00 PM (B) (TA)(608) 845-3664

FEBRUARY 15CIBSMonthly LuncheonThe Manhattan Club • NYC 12:00 PM www.cibsonline.com

FEBRUARY 16Cosmetic Executive WomenNewsmaker Forum with Ulta’s Chuck RubinHarmonie Club • NYC 5:30 PM (R) (S) (TA)(646) 929-8026www.cew.org

ICMADTechnical/Regulatory ForumBalboa Bay Club • Newport Beach CA (M)(847) 991-4499www.icmad.org

FEBRUARY 20 - 23Beauty & Wellness ExchangeMontage • Laguna Beach CA (T)(203) 202-2576www.exchangeevents.com/beauty

FEBRUARY 22 - 24Personal Care Products CouncilAnnual MeetingRitz-Carlton • Naples FL (M)(202) 331-1770www.personalcarecouncil.org

MARCH 4 - 5Professional Beauty LondonExCel Centre • London (T)[email protected]

MARCH 7Cosmetic Executive WomenBeauty Awards Product DemonstrationMetropolitan Pavilion • NYC 6:00 PM (R) (IO)(646) 929-8026www.cew.org

MARCH 9ICMADCosmoprof Bologna ReceptionBologna • Italy (R)www.cosmoprof.com

MARCH 9 - 11Beauty InternationalDusseldorf Germany (T)(312) 781-5185www.mdna.com

MARCH 9 - 12Cosmoprof BolognaBologna Italy (T)www.cosmoprof.com

MARCH 13March of DimesBeauty Ball Honoring HSN’s Mindy Grossman and Fairchild’s Gina SandersCipriani 42nd Street • NYC 6:00 PM (B) (TA)(212) [email protected]

MARCH 14CIBSMonthly LuncheonThe Manhattan Club • NYC 12:00 PM www.cibsonline.com

MARCH 17 - 18The Makeup Show LACalifornia Market Center • Los Angeles CA (T) (TA)www.themakeupshow.com

MARCH 22CIBSSpring Cocktail Party6:00 PM (R)www.cibsonline.com

MARCH 28 - 29Luxe Pack ShanghaiShanghai Intl Convention Center Shanghai China (T)www.luxepack.com

APRIL 11CIBSMonthly LuncheonThe Manhattan Club • NYC 12:00 PM www.cibsonline.com

APRIL 17Luxe Pack-PrattArt of Packaging Award DinnerUniversity Club • NYC 6:30 PM (A) (B) (TA)(212) [email protected]

APRIL 26ICMADFDA Cosmetic Regulations WorkshopNYC 9:00 AM (TA)(847) 991-4499www.icmad.org

APRIL 27Fragrance FoundationFiFi Finalists BreakfastMandarin Oriental • NYC 8:30 AM Members Only (A)(212) 725-2755www.fragrance.org

MAY 4CIBSLadies Day Spring LuncheonNew York Hilton • NYC 11:30 AM (R) (IO)www.cibsonline.com

BEAUTY FASHION EVENTS CALENDARSUBJECT (A) Awards(B) Benefit(E) Retail Event(I) Product Intro

(M) Meeting(P) Press Trip(R) Reception(S) Seminar(T) Trade Show

ADMISSION DETAIL(IO) Invitation Only(TA) Tickets Available* Phone numbers provided are for further information.


PRESIDENT AND CEO GEORGE [email protected]

SENIOR RETAIL EDITOR ADELAIDE P. [email protected]

ADVERTISING DIRECTOR DEBRA [email protected]

DIRECTORY EDITOR HOWARD [email protected]

SENIOR PRODUCTS EDITOR LINDSEY E. [email protected]

ART DIRECTOR JENNIFER DRUCKER [email protected]

PHOTOGRAPHER ERIC MICHELSON

BEAUTYFASHION®

www.beautyfashion.comwww.cosmeticworld.com

EXECUTIVE OFFICE16 E. 40th Street Suite 700 New York, NY 10016Telephone: 212-840-8800 Fax: 212-840-7246

PUBLISHER AND EDITOR EMERITUS JOHN G. LEDES

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CONTRIBUTING editors&columnists CONTRIBUTING EDITORS

ItalySimona [email protected]: +39-06-59887673

FranceSarah [email protected] Fax: 011-331-45885386

AustraliaAndrea [email protected]

GermanyHeide Kuhn-Winklerinfo@hkw-pressoffi ce.de Fax: 011-49-621-400-6065

Marc [email protected]

UKLorraine [email protected] Brazil

Fernanda [email protected]

SpainJulia [email protected]

REGIONAL COLUMNISTS

San Francisco, CARaphaella Barkleytel.: (775) 849-7724 [email protected]

Seattle, WAMary Elizabeth Cronintel.: (206) [email protected]

Colorado Hilary Martintel.: (303) 499-6244fax: (303) [email protected]

Houston, TXMary Sittel./fax: (713) [email protected]

Boston, MABrittany Jasnofftel.: (617) [email protected]

Chicago, ILLisa D. Lenoirtel.: (773) 643-0238 [email protected]

Atlanta, GAToni M. Lublintel.: (404) [email protected]

Raleigh, NCBridgette A. Lacytel.: (919) [email protected]

Washington, DCBernadette Lacytel.: (571) [email protected]

Los Angeles to La Jolla, CALynn D. Ludlamtel.: (760) [email protected]

South FloridaKay [email protected]

Dallas/Fort Worth, TXNormita Joventel.: (214) [email protected]

Richmond, VAEmily [email protected]

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INDUSTRY EARKristen Stewart has been named the face of the newest fragrance by Balenciaga, created in part-nership with Coty Prestige. The fragrance, which is set to launch in the fall, will be the latest fra-grance from the brand since 2010.

International Flavors & Fragrances Inc. announced a strategic initiative designed to strengthen the Company’s global go-to-market capabilities and improve profitabili-ty. The initiative includes a realignment of responsibilities in the Fragrance Business Unit under its Group President, Nicolas Mirzayantz, and a reduction in workforce in fra-grances as well as various parts of the organization.

L’Oréal has completed the acquisition of Pacific Biosci-ence Laboratories Inc., the leading innovator in sonic skincare devices and creator of the Clarisonic Skin Cleansing System and Clarisonic Opal™ Sonic Infusion Systems. Pacific Bioscience Laboratories will remain in its corporate headquarters and manufacturing facility in Redmond, WA, and its management team will stay with the company in their respective roles.

Lynne Florio has assumed the newly created position of Global Brand President of La Prairie. Ms. Florio has been with the company since 1989, acting as worldwide Presi-dent since 1992. François Le Gloan assumed the position of Vice President, Americas, responsible for North and South America, Australia and New Zealand markets. Yves Le Breton has been functioning as Vice President, Corpo-rate & Sales Strategy, a newly created function to drive the development of sales and distribution worldwide, including the travel retail business. Ms. Florio, Mr. Le Breton and Mr. Le Gloan are all members of the Board of Directors and report directly to Patrick Rasquinet, Presi-dent and CEO of the La Prairie Group.

Kao Corporat ion has named John Nosek as Pres-ident of Kao USA Inc. Mr. Nosek will oversee the C o n s u m e r P r o d u c t s Business, Profess ional Salon Business, and Molton Brown USA Inc. The Kao USA Inc. brand portfolio includes Ban®, Jergens®, Curél®, Bioré®, John Frie-da®, Goldwell, KMS Cali-fornia and Molton Brown.

e.l.f. Cosmetics has appointed Shawn Haynes in the newly created position of Vice President of Retail Sales. Most recently, Mr. Haynes was Senior Vice Pres-ident of Sales for Markwins International where he managed the seasonal cosmetics collections business for the Americas.

ULTA Beauty announced that Catherine Halligan, Senior Vice President of Powerreviews Inc., the world’s largest social commerce platform, has been appointed to its Board of Directors. Ms. Halligan fills a directorship vacated by Hervé Defforey, who resigned from ULTA Beauty’s Board.

Pratt Institute - Luxe Pack Art of Packaging Award Gala, benefiting the Marc Rosen Scholarship and Education Fund for Packaging by Design at Pratt Institute, will honor Shiseido for its outstanding commitment to package design, on April 17 at New York City’s University Club. Heidi Manheimer, CEO, SHISEIDO Cosmetics America, and Katsuhiko Shibuya, Creative Director, Shiseido Co., Ltd from the headquarters in Tokyo, will accept the award.

The Fragrance Foundation has announced the appoint-ment of eleven new members to its Associate Board. The new members include Erin Cohen, Adrienne Davis, Jeni-fer Geller, Tara Kearns, Anita Maiella, Julia Manna, Jen-nifer Powderly, Renato Roque, Laurie Verbinski, Kate Voyten and Talar Zokian.

The Fragrance Foundation announced that Actress Jane Lynch will host the 40th anniversary FiFi® Awards at Alice Tully Hall, Lincoln Center in New York City on May 21.

The 5th edition of LUXE PACK Shanghai will be held from March 28-29. Ninety international exhibitors are expected to attend, a 10% increase compared to last year.

M·A·C Cosmetics has opened its latest studio in Travel Retailing at Singapore Changi Airport, Budget Terminal. The M·A·C Pop-Up Shop is staffed by M·A·C Makeup Art-ists and will be in place for 6-9 months.

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MIN’S Monthly Boxscores Source: Media Industry Newsletter <<>> 2012.

LVMH Moët Hennessy Louis Vu i t t o n h a s a p p o i n t e d Alexandra Kole as Chief Exec-utive Officer of OLEHENRIK-SEN of Denmark, Inc. Ms. Kole will be responsible for expand-ing Ole Henriksen’s market presence globally, driving product innovation and con-tinuing to enhance the brand’s sales and financial perfor-mance. LVMH purchased Ole Henriksen in January 2011.

Too Faced Cosmetics has announced a new investment partner, Weston Presidio. Too Faced, one of the largest remaining independent brands, is available in over 1,200 stores in the United States and 500 internationally.

International Flavors & Fragrances Inc. has launched its new Scientific Advisory Board (SAB), comprised of five scientific talents in key research and development areas. Members of the SAB are: Steven V. Ley FRS, Department Head, Professor of Chemistry, Cambridge University; Cheryl Perkins, M.S., President and Founder of Innova-tionedge, LLC; Thomas D. Sharkey, Ph.D.; Leslie Voss-hall, Ph.D. and Brian Willis, Ph.D., Former Senior VP of R&D and Board Member Quest Flavors and Fragrances (UK and Netherlands).

The L’Oréal Group has chosen to set up its Latin Ameri-can Research and Innovation Center in Rio de Janeiro, Brazil. The project represents an investment of around €30 million that will create 150 direct jobs by 2015. The Group has had operations in Brazil for 50 years.

The 2012 HBA Expo will feature the new SPLASH! Pavil-ion, a dedicated area on the show floor for companies with a distribution age of 2 years or less to display their product and/or brand. Instead of a booth, each company will have a kiosk area to display their product lines as well as host meetings on site.

On April 14, during the Global Art of Perfumery in Düs-seldorf, Germany, the “Prix de Parfum Artistique” for out-standing artistic fragrance will be awarded for the first time.

Women in Flavor & Fragrance Commerce has awarded its 2012 WFFC scholarships to students Lauren Ritzmann and Diane Schmitt.

Just the Numbers

Inter Parfums, Inc. reported net sales for the fourth quarter of 2011 were approximately $189.1 million, a 68% increase from $112.5 million in the fourth quarter of 2010.

Town & Country Publisher Valerie Salembier helped raise over $2 million to establish a scholarship fund for the four daughters of the murdered police officer Peter Figoski in her capacity as the unpaid Chairman of the New York City Police Foundation. Steve Cohn, Editor in Chief, Media Industry Newsletter

Title JANUARY 2012

JANUARY 2011

% of Diff. YTD 2012 YTD 2011 % of Diff.

Allure 40.80 38.95 4.75 40.80 38.95 4.75

Cosmopolitan 51.06 54.07 -5.57 51.06 54.07 -5.57

Elle 67.07 77.31 -13.25 67.07 77.31 -13.25

Glamour 30.13 36.95 -18.46 30.13 36.95 -18.46

Harper’s Bazaar No Issue 41.39 ---------- ---------- 41.39 ------

InStyle 64.20 73.54 -12.70 64.20 73.54 -12.70

Lucky 24.67 28.88 -14.58 24.67 28.88 -14.58

Marie Claire 36.32 41.69 -12.88 36.32 41.69 -12.88

Vogue 59.69 59.32 0.62 59.69 59.32 0.62

W 28.60 28.44 0.56 28.60 28.44 0.56

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futur • fracas • bandit • cravache • baghari • visa • calypso • douglas hannant

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on the avenue

Duane Reade Opens On Broadway

The Broadway and 52nd Street location of Duane Reade in New York City underwent a complete renovation and extensive expansion, which was celebrated at its grand opening on December 16. The store had adopted many of the state-of-the-art features from its 40 Wall Street

Duane Reade including the LOOK Boutique as well as a unique fresh food, beverage and snack department.

According to Duane Reade’s Marcia Gaynor, GMM Beauty, the LOOK Boutique is fully staffed with Beauty Advisors. “We are always expanding the mix of products in the LOOK Boutique to provide change and newness.”

Trish McEvoy At L&T

On January 17, Trish McEvoy and her team opened a state-of-the-art space on Lord & Taylor’s beauty floor at the New York City flagship store. The installations are in select Lord & Taylor locations nationwide.

Always considering Lord & Taylor as a possible location for her installation, Ms. McEvoy loves the atmosphere on the beauty floor. “It’s cozy and comfortable, like a small town. And, I fell in love with Barbara Zinn-Moore’s leadership and her attention to detail.”

Ms. Zinn-Moore, Lord & Taylor’s Senior Vice President/GMM for Cosmetics and Fragrance, said “Trish McEvoy

Duane Reade’s Jeff Koziel, Marcia Gaynor, Anil Ramkissoon and Scott McCulloch in the Duane Reade LOOK Boutique

Ms. Gaynor and Mr. Ramkissoon at the Ramy Brow Bar

Duane Reade’s Tajpal Ramsaroop, Gail Trippodi and John Livingston

Trish McEvoy (2nd l.) with Lord & Taylor’s Barbara-Zinn Moore, Liz Rodbell and David Clements

Brendan Hoffman (2nd l.) and Trish McEvoy’s Geri Emmett (r.) join Ms. Zinn-Moore, Ms. McEvoy and Ms. Rodbell.

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on the avenue

was always a brand we wanted. It fits what we do. We are thrilled with the partnership and look forward to a growth opportunity with Trish McEvoy.”

Amethyst Arrives At BG

I t was launch week beginning January 23 for Palm Beach Beauté’s Judith Leiber Amethyst. The newest jewel in the Judith Leiber collection, i t i s now ava i lab le exclusively at Bergdorf Goodman.

2011 FIT Scholarship Winner

The recipient of the CIBS (Cosmetic Industry Buyers and Suppliers) annual scholarship to an FIT student in the package design program is Alicia Tagliasacchi, a junior majoring in package design. The scholarship was presented at CIBS’ December luncheon meeting.

Clinique’s Winning Team

Bergdorf Goodman’s Maddi Marlowe and Palm Beach Beauté’s Abdou Dia highlight Judith Leiber Amethyst.

Judith Leiber Amethyst on display in Bergdorf Goodman’s

fragrance department

FIT’s Alicia Tagliasacchi (3rd l.) with CIBS’ Nick LoPrinzi, Ted Boccuzzi, Mario Magali, Marianne Klimchuk and Sandra Krasovec

Lord & Taylor’s Canez Louis, Nikki Fodairo, Stephanie Sadowski, David Clements, Barbara Zinn-Moore and Sally Shaw

Clinique’s Carolyn McCool (2nd l) and Kristin Mercado (3rd r.) with Lord & Taylor’s Samantha Rozelle, Elayne Aguasviva, Ms. Louis and Ms. Fodairo

Ms. Zinn-Moore and Ms. McEvoy (2nd r.) with Lord & Taylor’s Ashley Esposito, Tiffany Gore, Javier Valderrama, Colleen McCorry and Sannet Sookiasian

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on the avenue

At 4:45 PM on January 14, the Clinique counter at Lord & Taylor’s flagship store in New York City broke the record for the largest sales in the brand’s history. The team at-counter was given a special surprise salute by Lord & Taylor and Clinique executives on January 19. “I am so proud of this Clinique counter’s record-breaking performance for 2011,” declared Barbara Zinn-Moore, Lord &Taylor’s Senior Vice President/GMM for Cosmetics and Fragrance.

Clarisonic Demos At Sephora

New York City’s Sephora Times Square featured demonstra-tions of the Clarisonic Mia Sonic Skin Cleansing System on January 20. Customers got one-on-one consultations with Clarisonic’s skincare experts and received deluxe samples of Clarisonic Refreshing Gel Cleanser and Gentle

Hydro Cleanser. A Clarisonic Brush Head was featured as the GWP.

WFFC 2012 Board

Women in Flavor & Fragrance Commerce (WFFC) recently announced its 2012 General Board of Directors. Officers elected were President, Celine Roche of Mane USA; Vice President, Amy Marks-McGee of Trendincite LLC; Secretary, Kathryn Bardsley of International Flavors & Fragrances and Treasurer, June Burkhardt of JC Burkhardt Consulting. BF

(Front) Gillian Bleimann, Amy Marks-McGee, Alpa Roman, Erica Lermond, Bea Hornedo and Celine Roche (back) Dolores Avezzano, Kathryn Bardsley, Jeanine Pedersen, June Burkhardt, Joan Huang, Patricia Halle and Joanne Kennedy

Clarisonic’s Wendy Anderson and Michael Medina greet customers.

Sephora’s Patricia Ortiz (c.) with Ms. Anderson and Mr. Medina hold the Clarisonic Mia Sonic Skin Cleansing System.

Ms. Fodairo with Lord & Taylor’s Rosanna Zekic and Clinique’s Carlene Williams

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TOP SHELFRecent launches in the skincare category target dark spots and boost hydration for a visible transformation.

All launches are currently available unless otherwise noted.

Estée Lauder DayWear Anti-Oxidant BB Creme SPF 35

Moisturize, perfect and protect with this all-in-one, “beauty benefit” cream that works to enhance skin’s radiance while diminishing the appearance flaws. The proprietary Super Anti-Oxidant Complex combines with a blend of balanced hydrators and barrier boosting lipids to provide skin with lasting hydration. Broad-spectrum SPF 35 sunscreen offers protection against UVA and UVB rays while sheer pigments, brightening optics and light-reflective pearls add instant luminosity. It is available in two tints to fit a range

of skin tones at Estée Lauder counters, Travel Retail locations worldwide and esteelauder.com. 1 oz., $38.00

Also available: Estée Lauder DayWear Oil-Free Creme SPF 25

CHANEL LE BLANC Brightening Concentrate Continuous Action TXC™

To capture all of the luminosity of a fine pearl, CHANEL combines its signature TXC™ molecule, which delivers 12 hours of effectiveness to reduce hyperpigmentation, with pearl protein extract that enhances radiance and brings hydration to the complexion. Skin is brighter, more even-toned and moisturized with this potent concentrate. It is

available at department and specialty stores and on CHANEL.com. 1.7 oz., $195.00

Also available: CHANEL LE BLANC Fresh Brightening Foam Cleanser, CHANEL LE BLANC Brightening Moisturizing Cream and CHANEL LE BLANC Brightening Moisture Lotion

Olay® Regenerist™ Micro-Sculpting Cream Fragrance-Free

Skin is smoothed and hydrated with the new, unscented version of the brand’s best-selling, moisturizing cream. The skin experi-ences restored volume and fullness through Olay’s proprietary intracellular fortifier, comprised of hyaluronic acid and glycerin, as well as a regeneration of cells and retained moisture using a high concentration of Regenerist’s amino-peptide complex.

It is available at drugstores and amazon.com.1.7 oz., $24.99

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Clarins Extra-Firming Day Wrinkle Lifting Cream

With over three decades of research from Clarins Laboratories, this treatment cream works to rebuild collagen, cells and elastin offering immediate and long-term lifting effects. The cream utilizes organic green banana and organic lemon thyme to promote firming while oat sugars work to deliver an immediate lift to the skin. The Extra-Firming Skin Care line is available

in March at Clarins counters nationwide and clarins.com.1.7 oz., $80.00

Also available: Extra-Firming Day Wrinkle Lifting Lotion and Extra-Firming Night Rejuvenating Cream

Shiseido White Lucent Intensive Spot Targeting Serum +

Key proprietary ingredients in this powerful anti-spot serum, which include m-Tranexamic Acid, 4MSK and Multi-Target Vitamin C, work to rapidly reduce the appearance of dark pigmentations on the skin while preventing future discoloration. Shiseido’s signature MelanoCrush Energizer (ME Complex), with yomogi extract and angelica root, accelerates cell turnover to diminish accumulated melanin pigments. The serum

is available in March on shiseido.com. 30 ml, $125; 50 ml, $170.00

Also available: Shiseido White Lucent Anti-Dark Circles Eye Cream, Shiseido Suncare Urban Environment Oil-Free UV Protector SPF42 and Shiseido Benefiance WrinkleResist24

Intensive Eye Contour Cream

Clarisonic Acne Clarifying Collection

A breakthrough for breakouts, clearer skin is achieved in one simple step. Containing 2% salicylic acid to gently dry and clear acne along with a restorative blend of botanicals and vitamins, the formula of the Acne Daily Clarifying Cleanser is combined with the sonic cleansing technology of the two-speed Mia 2 using the new, uniquely-designed Acne Cleansing Brush Head. The oscillating brush head, producing over 300 movements per second, works with the cleanser to effectively remove dirt, oil and impurities in the skin. The system is

available in April at Sephora and clarisonic.com.$169.00

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Clinique Repairwear Uplifting Firming Cream

A more youthful-looking complexion is achieved with this cream that uses the plant-based extract of mitostime to visibly lift and firm the skin. The rejuvenating cream offers an immediate boost in volume and works to minimize fine lines and wrinkles while protecting skin from environ-mental aggressors. It is available in two skin-typed formulas that can be purchased in March at Clinique counters nationwide and clinique.com.

50 ml, $58.00 Also available: Clinique Moisture Surge Intense Skin Fortifying Hydrator

Sephora Collection Purifying Cleansing Gel

HydroSenn+, Sephora’s exclusive natural active that delivers and retains moisture, along with the nourishing effects of desert date extract and the gentle cleansing of gypsophila extract work together to produce a non-irritating, soap-free

cleanser that purifies and hydrates the skin.4.2 oz., $12.00

Also available: Sephora Collection Triple Action Cleansing Water, Sephora Collection Head to Toe Hydrator, Sephora Collection Supreme Body Lotion and Sephora Collection

Instant Moisturizer

La Prairie White Caviar Illuminating Eye Cream

Targeting hyperpigmentation and under-eye circulation concerns, the powerful formula of White Caviar Illuminating Eye Cream works to reduce under-eye puffiness while firming, moisturizing and protecting the delicate eye area. Key ingredients of the cream include Oligopeptide-68, a skin-lightening peptide, as well as Swiss garden cress sprout extract and golden caviar extract. The signature Cellular Complex that includes glycoproteins, horsetail and ginseng extracts, hydrates and promotes optimal skin function. La Prairie is available at Bergdorf Goodman, Bloomingdale’s,

Neiman Marcus, Nordstrom, Saks Fifth Avenue and shoplaprairie.com.20 ml, $350.00

Also available: La Prairie White Caviar Spot Treatment and La Prairie White Caviar Illuminating Hand Cream SPF 15

Dr. Dennis Gross Skincare Active Vitamin D Serum-Oil

Sun exposure is necessary for traditional vitamin D oils to activate, but with this serum containing Ergocalciferol, the benefits of the skin-nourishing antioxidant are enabled—no sunlight required. With the key ingredients that include vitamin D, squalane, hyaluronic acid spheres, retinol and salicylic acid, skin is hydrated, fine lines and wrinkles are smoothed, hyperpigmentation is corrected and radiance is enhanced. It is available

at Nordstrom, Sephora and on QVC.1 oz., $65.00



StriVectin-EV™ Get Even Brightening Serum

Brighten skin and diminish the appearance of dark spots with this potent serum that promotes even skin tone and overall radiance. The formula contains proprietary NIA-114™, which works to reduce the causes of hyperpigmentation and rebuilds healthy skin, along with vitamin C, willowbark extract, sugar beet and tyrosinase inhibitors. The serum is sold at department stores, specialty retailers and strivectin.com.

1.7 oz., $89.00Also available: StriVectin-EV™ Get Even

Spot Repair

Dior Diorsnow D-NA Control White Reveal Day Essence

This highly-concentrated, multi-benefit skin brightener offers an increase in hydration and leaves skin feeling smoother and more refined. Potent ingredients combine with 100% active Icelandic Glacial™ Water, which counteracts acidity, to combat hyperpigmentation, boost overall luminosity and calm and smooth the complexion.

The Diorsnow skincare line is available on dior.com.50 ml, $130.00

Also available: Diorsnow White Reveal Makeup Base SPF 35 PA+++, Diorsnow UV Shield BB Crème SPF 50 PA+++, Diorsnow White Reveal Wipe-Off Gel, Diorsnow White Reveal Fresh Toning Lotion 1, Diorsnow White Reveal Rich Toning Lotion 2, Diorsnow White Reveal Ultra Purifying Fluid and Diorsnow D-NA Reverse White

Reveal Night Concentrate

Elysée Scientific Cosmetics YouthSpan™ Resculpting Concentrate

Target loose, sagging skin that forms at the chin and jaw line with this peptide- and botanical-packed firming serum that works to reduce and reshape the contours of the face. The formula’s Three Dimensional Complex offers an immediate lifting effect while key ingredients of proprietary Essenskin™, Ovaliss™, Venuceane™ and Renovage™ work to restore and protect the skin. The serum is available at Elysée Rejuvenation Centers as well as

on HSN and hsn.com. 1.7 oz., $65.00

Erno Laszlo Morning Beauty Rescue

Based on a formulation from the archives of the venerable skincare company, this revitalizing gel provides key anti-aging benefits combined with a hint of semi-precious gems for instant luminosity. The formula contains pearl extract, to boost the production of collagen, along with glycerin and vitamin E for increased hydration. Erno Laszlo products are available at

Nordstrom, Bergdorf Goodman and Saks Fifth Avenue.1.7 oz., $95.00

Also available: Erno Laszlo Instant Eye Repair, Erno Laszlo Intensive Porcelain Veil, Erno Laszlo Refresh Moisture Infusion

and Erno Laszlo Velvet Night Cream

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AHAVA, the Israel-based skincare brand, has made the skin-nourishing ben-efits of the Dead Sea available to all. Since its inception in 1988, AHAVA Dead Sea Laboratories, the sole cosmetics company located in the Dead Sea region, has been dedicated to its mission of revealing the mystical, revitaliz-ing properties that the minerals of the sea possess. Already an established brand with an extremely loyal following, AHAVA underwent a complete re-positioning in 2011 in an effort to streamline its product offerings and better communicate the brand’s message to its customers.

The re-launch of AHAVA was executed in several stages. To begin the re-branding, AHAVA’s facial and body care products were organized into cohesive collections. The restructured lines for facial care are arranged by skincare concern and include Time to Clear, Time to Hydrate, Time to Smooth and Time to Revitalize, while the body care products are organized by key ingredients: Deadsea Water, Deadsea Mud, Deadsea Salt and Deadsea Plants. For easy reference, a stripe-based system was placed on the packaging of the facial care line to signify the product’s level of intensity. A single stripe denotes the most basic level of care, while additional stripes indicate a heightened degree of treatment. Representative images on the body care cartons, from a smudge of mud to a sprinkle of salt, depict the chief ingredient of the product.

Along with the restructured organization of its product collections, AHAVA unveiled its new, nature-inspired packaging. Not only was this reflected in its crisp appearance, but the packaging itself is more eco-friendly by using less plastic than before.

While many of AHAVA’s product formulations remain unchanged, several formulas experienced an update for optimal performance. Furthermore, all products are now produced to be paraben-, sulfate-, sulfite-, SLS/SLES-, petroleum- and GMO-free.

The re-introduction also incorporates re-vamped marketing materials, complete with a new slogan, and a relaunch of AHAVA’s Web site.

Beauty Fashion met with Elana Drell Szyfer, CEO of AHAVA North America, to discuss the triumphs and challenges of re-launching the skincare brand.

Beauty Fashion: Why was there a need to re-launch AHAVA, and what were the goals of transforming the brand? Elana Drell Szyfer: There were several different rationales for the re-launch and transformation of the brand. From a strategic point of view, North America is the key growth market for the brand for the next several years. To realize our growth objectives in the North American market, we needed to elevate the brand’s position and strengthen the communication of the brand’s unique story, proprietary ingredients and point of difference. Streamlining the product line-up, re-designing the packaging and marketing materials and creating a new product architecture were the outcomes we chose to support these objectives.

In addition, we wanted to more clearly communicate with the consumer about the natural and “skin-friendly” orientation of our line, which comes from one of the world’s natural wonders, the Dead Sea, and incorporates the natural elements of the environment around it coupled with high performance skincare ingredients. Therefore, we

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AHAVA’s Elana Drell Szyfer

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chose to re-formulate the line to be free of parabens, sulfates, and GMOs. We started to promote the fact that we don’t test on animals and that our packaging is recyclable.

Finally, while we are known for body, we are actually a full service line of products for Face Care, Body Care and Sun Care. Through the re-launch, we have also taken the opportunity to strengthen our face portfolio, organize our facial skincare line by key customer concern and add two new ranges of anti-aging products.

BF: What has been the consumer response from the re-branding?EDS: Honestly, at first the customer was confused and concerned. The packaging was such a departure that she was confused and concerned that we had taken away her favorite products and changed the formulas drastically. For the first eight weeks or so, both online and in-store, the customer was lost.

What we did to help address this situation was a lot of education. We used conversion charts from the old line to the new line in our merchandising at point-of-sale and online. We kept the old line in a section called “last chance” on our Web site.

After about two months, however, we started to see a major turnaround in the business. New consumers started to take notice of our new look, and loyal customers found their products and were happy with the consistent high quality performance we have always delivered. We were also doing a great deal of direct sampling and public relations to talk about the brand, and the two actions together started to have traction. Consumers have now had a very strong, positive reaction to the re-branding, and it’s bringing a lot of new consumers to the brand. Our retail results are the proof to this pudding.

BF: Have there been any notable changes in AHAVA’s sales numbers since the re-launch? EDS: Yes, we are seeing very high, double-digit growth in many of our key accounts including Nordstrom, Lord & Taylor, ULTA, Blue Mercury and Beauty 360 among them. We had the most successful second half and holiday season in our history.

BF: Last year, AHAVA debuted its new tagline, “My Skin Reborn.” How has the new slogan resonated with the customer?EDS: The slogan was ideated to convey the feeling that your skin has after it has been immersed in the magical waters of the Dead Sea. As most consumers don’t have the good fortune (and time) to have exposure to the Dead Sea regularly, we wanted to articulate what that experience feels like for your skin. The jury is still out on how the customer is reacting to the tagline specifically, and if she understands it. We have however started working with a wonderful new agency to help us continue to do strategic work to strengthen our ability to communicate our brand story and creative work to demonstrate it visually and verbally in the clearest way possible to the consumer. The agency, Agence Air, is an expert in this type of work, and our goal is to continue to evolve the brand to achieve success both in North America and around the world.

BF: The updated products were first introduced on HSN in March 2011; what has been the experience of selling through this channel? How has the HSN customer reacted to the re-launch? EDS: HSN is an important vehicle for the brand. Last year, we launched the new brand first on HSN and gave them all new launches first, as a way to build consumer awareness across all channels via the high visibility of HSN to over 70MM viewers. In addition, for a brand that comes from a specific place and has a unique and authentic story, HSN is the perfect venture to share pictures of the region and tell the story of its magic and proprietary minerals and their performance on the skin. We had our biggest year in our four-year history of being on HSN. They have been wonderful, nurturing and supportive partners. The customers have now acclimated to our new look, and they are loving our special offers on favorite existing products and coming to expect that they see our new items first.

BF: What are AHAVA’s digital initiatives for the upcoming year?EDS: AHAVA’s digital initiatives over the course of 2012 are focusing on a few things:

1. Getting to know our online customers one-on-one in order to give them what they need, when they need it, in their daily skincare lives. We’ll be launching a mobile site, a new custom skincare regimen creator, specialized preference options for email subscribers, wish lists and rewards for brand loyalists, additional video and skincare tips and much more.


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On January 20, Stuart H. Kaplan, M.D., Creator & Founder of KAPLAN MD Skincare, made a personal appearance at Bergdorf Goodman showcasing his comprehensive line of skincare products.

The Beverly Hills-based Dermatologist met with customers at the Manhattan specialty store to conduct skin consultations and present his collection. “I truly felt a partnership between my team, the cosmetics department and Bergdorf’s entire corporate staff,” said Dr. Kaplan. “I was also pleased that so many of my New York patients came to support me.” Prior to the event, Bergdorf Goodman notified their VIP customers about the PA while Dr. Kaplan reached out to his bi-coastal patients.

“KAPLAN MD fills a niche in our assortment at Bergdorf Goodman for a serious, yet luxurious skincare line backed by the authority of a highly accomplished Dermatologist,” said Aja Passero, SVP/GMM Beauty for Bergdorf Goodman. “With the brand’s unique combination of prize-winning technology

and pharmaceutical grade ingredients, we believe it provides a complete balanced diet for the skin, and look forward to sharing it with our customers.”

The day was considered a success for Dr. Kaplan and his team. He attributed this to the reaction he received from speaking to the customers at Bergdorf Goodman. “The customers were absolutely enraptured and amazed at the science behind the products. Especially when I explained the three causes of skin aging [chronological aging, environ-mental damage and natural hormonal progression] and how they affect both men and women from the day we are born,” noted Dr. Kaplan.

Preceding the introduction of KAPLAN MD Skincare into Bergdorf Goodman, which officially made its debut at the end of November 2011, Dr. Kaplan trained the entire beauty floor—including two dedicated product specialists for his collection. During the training session, Dr. Kaplan explained the science behind each product as well as his motivation to create a skincare line. “We are very fortunate to have such a great sales team at Bergdorf Goodman,” he said. “When training the team, it was most important to teach the specialists the unique aspects of the line and explain what distinguishes these products from other skincare lines.”

KAPLAN MD Skincare was founded eight years ago, a result of Dr. Kaplan, who has been in practice for 25 years, working to fill a void in the selection of skincare products. While Dr. Kaplan was examining the products that were available for his patients, he found that many contained unnecessary fillers and only one or two hero ingredients—

FACE FORWARDKAPLAN MD Skincare Delivers Results At Bergdorf Goodman

KAPLAN MD Skincare’s Dr. Stuart Kaplan

Dr. Kaplan discusses the benefits of his product range with a customer.

The KAPLAN MD Skincare counter at Bergdorf Goodman


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Diane CreccaSenior Vice PresidentSales, Marketing & Business DevelopmentArcade Marketing

Arcade sees three major opportunities for 2012—all centered on helping our customers go to market:

Cont inuing to innovate the sampling solutions we offer our customers, allowing them to build their brands, including stretching our geographical reach to service global and local brands with local produc-tion in the growing Asian and Latin American markets.

Second, addressing our customers’ needs to extend the delivery chan-nels for samples, including as well the growing numbers of consumers who engage in online shopping and social media.

Third, striving to meet increasingly shorter turnarounds which are the “new” normal.

The good news is that they are all achievable.

Chris Young President C+N Packaging

Raw material cost increases continue to put pressure on

margins. However, the bigger issue will be whether the consumer will increase her spending and create growth. If we are to believe early indicators of consumer purchasing trends in 4th quarter 2011, we expect modest growth in 2012.

John RushVice President of Sales & New Busi-ness DevelopmentCustom Essence

Custom Essence remains one of a handful of privately-held, family-owned enterprises in a rapidly con-solidating industry. Our size and the character of our ownership permit us to move quickly, decisively, authori-tatively, efficiently and effectively.

In a world that is moving at warp speed, we can accommodate our clients’ needs by being smart and responsive. We see great opportunity in today’s environment.

Wendy ChangExecutive Vice PresidentMarketing & Product DevelopmentDermaceutical Laboratories

The beauty industry is ever evolving, and the best way to stay current is by driving new innovation and technology.

We recently collaborated with a high profile company, Evonik, to develop a unique product called Powder to Cream. It is the perfect product which looks like a loose powder and transforms to a cream upon touch. This innovation changes the way we view traditional powders and creams. By merging these two systems, we can create new applica-tions for the skin, body, and hair care and cosmeceutical market.

This new product innovation took a lot of correcting and fine tuning in

the lab and manufacturing. But the final result offers a unique and sustainable product.

Dr. Ferdinand StorpGeneral Managerdrom Fragrances International

Back t o b lood , sweat and tears. The hiding behind cleaned-up fragrance tests and half-true focus groups is not real perfumery. This is scared-cat perfumery. Forget the focus groups.

The biggest challenge will be to convince the customers that fragrance is the combination of art, technique and exploring the unthinkable.

Jerry VittoriaPresident Fine Fragrance, North AmericaFirmenich

The consumer in the US is talking with her wallet; across many categories she is buying again and buying quality. With fragrance, she knows when she smells it. She perceives a true value proposition.

In our industry’s efforts to cut costs, we have hurt this consumer’s perceived value. So our biggest challenge is that we need to refocus on quality and accept that to create real quality, we need to pay more for it. There are many reasons for this, including that our industry is now competing for ever scarcer and more costly resources. I am absolutely positive the consumer will reward those who take such steps.

Beauty Fashion asked leading suppliers to the beauty industry what they believe will be the greatest challenges and opportunities they foresee in pursuing their business this year. Here are their comments.

Suppliers Strategize For New Business Challenges


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BY ALLYSON KINGCLARINS VICE PRESIDENT, EDUCATION

Training And Education Program For Clarins’ New Installation At

Bloomingdale’s 59th Street

Clarins’ mission is to provide women the right product, the best advice and the most pleasurable experience. Our new Bloomingdale’s 59th Street counter is now counter-less, removing a barrier between Clarins and our clients. We invite clients to explore the world of Clarins with assisted-sale or self-serve shopping, Clarins Skin Spa treatments and intimate educational workshops at the Clarins Discovery Table.

Our education strategy addressed three success factors: traffic flow, developing a Skin Spa business and facilitating skincare or makeup Discovery Table events. We’ve expanded our ability to service clients with 12 interactive stations prioritized to ensure that animation is always happening in the highest traffic areas. Our teams are highly specialized—freelancers are trained to get our chairs full, while our Skin Care Specialists have received advanced Skin Time Discovery Treatment training and the season’s latest makeup tech-niques from Pati Dubroff, Clarins’ Celebrity Beauty Artist.

The Clarins Skin Spa invites clients to escape to a place where hands meet nature. Our Aestheticians spent three months learning our treatment methods, ClarinsPRO professional product range and how to perform treatments with our National Spa Trainer to ensure the experience, touch and results met our brand expectations.

Next, our Skin Care Specialists spent the day at our flagship Madison Avenue Skin Spa. The day began with their experiencing a Tri-Active Facial Treatment and seeing the results that ClarinsPRO delivers. They learned how to introduce the spa through our Discovery Treatment and menu of Tri-Active Facial Treatments.

Our unique point of difference at Bloomingdale’s 59th Street is the Clarins Discovery Table, where Skin Care Specialists offer intimate educational workshops. These work-shops teach our clients how to use the professional techniques at home. We then moved to the selling floor, offering high speed coaching at the Discovery Table while they were facilitating their first events.

Our new experience allows Clarins to break down a barrier—the counter—to be more approachable than ever in welcoming clie nts to be a part of our brand. Our clients deserve it, and we can’t wait for them to experience it. BF

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The Personal Care Products Council (PCPC) meeting, the premier event for leaders in the personal care industry, will convene in Naples, Florida this year from February 22-24 at the Ritz-Carlton. “Each year, beauty industry leaders come together at this meeting to discuss issues facing the industry and explore new trends and opportunities ahead,”

said Dan Brestle, Chairman of the PCPC Board of Directors. “The meeting also provides an opportunity for suppliers and beauty magazine representatives to meet with executives from member companies, arguably one of the few meetings that brings these diverse groups together in one place.” This year’s meeting will focus on the challenges of international business, address legislative and regulatory issues and explore the latest in product innovation. Registration for this year’s meeting is anticipated to increase from the previous year. At press time, numbers were tracking up 10% over last year.

As the leading trade association for the cosmetic and personal care industry, PCPC is comprised of more than 600 member companies. “We are the voice on scientific, legal, regulatory, legislative and international issues for our industry,” stated Lezlee Westine, President and CEO of PCPC. “The Council [works] to keep the industry informed on ingredient safety, nomenclature, regulation by the US Food & Drug Administration and the varying requirements for selling cosmetic and personal care products globally.”

For the upcoming year, Ms. Westine explained that there are three primary goals for the Council. In 2012, PCPC will work towards strengthening its legislative advocacy and regulatory policy positions, enhance its comprehensive, science-based Safe Cosmetics Alliance program as well as increase its global access for member companies by “working towards harmonization of regulation, reducing trade barriers and including the global regulatory and trade environment,” said Ms. Westine. “In order to offer global consumers the safe, innovative products they have come to depend on, we require transparent and consistent regulations in every market in which we do business.”

The 2012 meeting will center on the theme “Brand New Attitude.” “The ‘Brand New Atti-tude’ is a renewed recognition that we are one industry, and we are all better off when we work together,” noted Art Spiro, Executive Vice President Fragrance Innovation, Eliza-beth Arden and PCPC Annual Meeting Plan-ning Committee Chair. “For anyone who has been attending the Annual Meeting over the past several years, you have witnessed the ‘Brand New Attitude.’ The meeting is now streamlined, focusing on targeted priorities—expanding industry knowledge and innovation, creating unique business opportunities and advancing the industry’s policy objectives.”

This year’s meeting will include well-received segments from years past while introducing several new elements into the schedule. “We are continuing the Policy Summit [on February 22] which received high marks from attendees last year. This session is a great opportunity for senior executives to hear about critical issues facing our industry and will facilitate discussions for viable solutions,” shared Mr. Spiro. The International Association Meeting will feature a key-note address by Neal Flieger, Chairman of StrategyOne, revealing the results of the 2012 Edelman Trust Barometer, a 23-country study of consumer attitudes towards trust in business, government, NGOs and media. Innovation will be explored on February 23 with keynote speaker, Jeremy Gutsche, Founder of trendhunter.com, followed by a cross-industry panel that will focus on the latest trends within the industry. Mr. Spiro noted that there will be a media-focused panel on February 24 with speakers from “diverse and nontraditional” markets. “Given that 2012 is an election year, we are incorporating a bit of politics and punditry,” he said. This panel will feature renowned DC Political Analysts, Charlie Cook and Stuart Rothenberg, who will offer their insights into November’s elections. The Council meeting’s panel discussions present the most pertinent information that encourages dialogue between attendees.

PCPC’s Lezlee Westine PCPC’s Dan Brestle PCPC’s Art Spiro

PCPC ASSEMBLES IN NAPLES


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How do beauty companies choose natural or man-made ingredients? At P&G Beauty & Grooming, our main focus is on developing products that women love to use. We evaluate a wide range of natural and man-made ingredients for formulas and make sure all ingredients are safe for people and the environment—regardless of their source.

Some people say that natural ingredients are purer, safer and more sustainable than man-made ingredients, but is that really true? In reality, it’s not possible to make generalizations about all natural ingredients compared with all man-made ingredients—each one must be tested and evaluated before used. However, there are a few important points to consider: Natural ingredients are more complex and may be less pure.

Did you know most plants contain thousands or even millions of individual chemicals? That means we pay close attention to using natural ingredients because their quality can change depending on factors like harvest times and soil conditions. In contrast, man-made ingredients can be tightly controlled for consistency and purity and in some cases can be safer alternatives. For example, certain plant extracts like gums can contain allergenic proteins, which wouldn’t be present in man-made ingredients.

Safety and natural ingredients don’t always go together. Despite what you might first think, an ingredient’s source does not determine its safety; for instance, poison ivy extract wouldn’t be used in a product just because it’s natural! In fact, everything has a safe and unsafe range, whether it’s water, vitamins or beauty product ingredients—natural or not. Even eating too many carrots can turn skin orange. The safety scientists at P&G use the same time-tested methods employed by regulatory agencies to ensure any product ingredient is well within its safe range, for both people and the environment.

Natural ingredients aren’t always more sustainable than man-made. The most sustainable product ingredients and materials can be either natural or man-made, depending on the situation. For instance, a flower might be endangered, so using it in a formulation would be unsustainable. Sometimes it’s also possible to get greater product benefits with man-made ingredients, which use less energy and fewer resources. Other times, renewable natural ingredients can be a more sustainable alternative: for instance, Pantene Nature Fusion is now using renewable sugarcane-derived plastic to replace traditional petroleum plastic in its bottles.

For more information on natural ingredients and safety, check out FDA’s website: fda.gov/Cosmetics/ProductandIngredientSafety/ProductInformation/ucm203078.htm. BF

HOT TOPIC: Natural Ingredients In Beauty Products

by Scott Heid, Ph.D., Science Fellow, Technical External Relations, P&G Beauty & Grooming and Jenny Rushmore, Global Sustainability Leader, P&G Beauty & Grooming

Scott Heid, Ph.D.Jenny Rushmore

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Cosmetic Executive Women (CEW) host-ed its premiere Women & Men in Beau-ty Series event on January 19 at the Har-

monie Club in New York City. The panel dis-cussion, entitled “Marketing Beauty to the His-panic Consumer,” featured Linda Levy, Vice President, Merchandise Marketing, Cosmetics & Fragrances, Macy’s Inc.; Alexandra Vegas, Director of the Multicultural Business Develop-ment Organization, Procter & Gamble and Graciela Eleta, Senior Vice President, Client Development Group, Univision Communica-tions, Inc. exploring how to connect to the Hispanic shopper.

With the spending power of the Hispanic-American consumer estimated around $1.2 trillion, according to Univision, a comprehen-sive understanding of this segment is crucial. “At Macy’s, our data shows that Hispanics outpace every other con-sumer segment that comes through our doors, and our Hispanic customers over-index in the makeup and fragrance category,” informed Ms. Levy. “We look at our stores on a door level to make sure that we offer the right products and selection for our customers.” She added that Macy’s pays close attention to the sell-through in its doors, making sure its product offerings are what the customers want—holding especially true for the cosmetics, skincare and fragrance categories.

Identifying the needs and recognizing consumer habits of the Hispanic segment remain equally imperative for per-sonal care brands. “The Hispanic beauty routine starts early, especially for young girls with their Quinceañeras,” said Ms. Vegas. “Winning her over early on is critical for sustainable growth.” She also informed that Hispanics will typi-cally “go the extra mile in the beauty category” and are more inclined to splurge on personal care products. Reinforc-ing the sentiment, Ms. Eleta added, “For Hispanics, cosmetics are all about the ‘and’ not the ‘or’—it’s the lipstick and the lip gloss; the eyeshadow and the eyeliner.” She later revealed that Hispanics have a preference for products that use natural ingredients, which hark back to the roots of their heritage.

CEW DISCUSSES HOW TO CONNECT TO THE HISPANIC CONSUMER

Univision’s Graciela Eleta with Macy’s Linda Levy and Alexandra Vegas of P&G

Univision’s Julie Pinkwater and Beth Ann Martinelli (r.) with ScrollMotion’s Paul Morris

The Estée Lauder Companies’ Susan Akkad, Diana Espino and Catherine Barber


CEW Hispanic.indd 34 2/6/12 2:56 PM


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Sephora’s Sharon Rothstein, Senior Vice President of Marketing, believed it was time that the Cast Members got a new

look. “At Sephora, we’re constantly evolving and elevating the store experience, and we felt our ca st costume, which hasn’t changed since 2001, didn’t accurately reflect the Sephora of today.” Sephora’s goal was to align the look of its store cast with the modern, fashion-forward look and product selection that is featured in all of Sephora’s stores.

Prabal Gurung, the CFDA-award-winning fashion Designer, was chosen to give Sephora’s Cast Members a new look. Mr. Gurung is regarded by his peers as bringing fresh, unexpected elements to timeless designs. “I’m not a Designer who makes trendy clothes . . . the only trend that is universal is that women want to feel beautiful,” he shared. “That’s what guides my work.”

Ms. Rothstein declared, “We immediately zeroed in on Prabal because his collections embodied the perfect mix of modern, youthful design, classic tailoring and accessible styling that we were looking for. Prabal has the ability to design clothes that are modern and cool yet accessible to all women. He reflects Sephora’s ideal of client-inspired beauty, and we are so thrilled to have been able to do this project with him.”

“Prabal delivered a stylish selection of pieces that fulfilled the needs of our staff. He is a true partner that understood our vision and could interpret the Sephora brand into a costume design.”

Mr. Gurung explained, “My intention was to reflect the style and playfulness of shopping in a Sephora store but to also make sure [the clothes] would be functional in such a fast-paced environment. I wanted the Cast Members to be in uniforms that make them feel good, look great and ultimately [help them] do their jobs better.”

The dresses incorporate one of Mr. Gurung’s favorite design elements—a flash of vibrant red. The women’s pant suit and the separates for men give a sleeker, more tailored look.

“For women, we offer a tunic that can be worn over tights or black pants and a fitted blazer, pants and bowed blouse combination that looks polished and feminine,” Ms. Rothstein explained. “Men can top black pants with their choice of either a short-sleeved polo shirt or long-sleeved dress shirt, with or without the sweater. The pieces have been created in our signature brand code colors of black and red to make the new costumes unmistakably Sephora.”

The Cast Members’ costumes are made of polyester, except for the women’s and men’s button-up shirts, which are a polyester/cotton blend. The costumes have special features that help them to work more efficiently. The tunic and pants for both women and men have pockets, in addition to the brush belts the Makeup Artists are provided for their tools.

Ms. Rothstein reports, “We have parameters around how to wear the newly designed costume combinations based on the casts’ selections, and we require closed-toe shoes with the uniforms. At Sephora, we have and will always encourage creative expression with hair and makeup amongst our cast, as reflected in our stores throughout North America and Latin America.”

The new costumes for women and men will be in each US Sephora store in April. BF

Sephora’s New Apparel For All Cast Members

The new costumes for Sephora’s Cast Members designed by Prabal Gurung

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Jeffrey Nugent is Founder, President and CEO of Precision Dermatology, a high growth developer and marketer of solutions for the care of skin. It is divided into three separate operating companies each respectively

dedicated to Rx dermatology, the dispensing of skincare products through physicians’ offices and the consumer skincare brand, Continuous Results™ by Elayda™. Mr. Nugent recently met with Beauty Fashion to discuss his company and its unique structure serving consumers as well as the medical community.

Beauty Fashion: How did your broad background and record of creation at such companies as Revlon and Neutrogena shape your decisions in what you did and didn’t want for Elayda™?Jeffrey Nugent: I have been obsessed for the last ten years with the vision of creating a Johnson & Johnson [type] of skincare company that would enable us to deliver a higher order of skincare benefits from Rx to consumer products. We acquired Onset Dermatologics, an Rx dermatology company with wonderful underlying technologies and have begun to migrate some of these technologies to products that physicians sell from their offices as well as our consumer brand called Elayda™. These technologies have enabled us to deliver truly disruptive benefits—benefits that historically would have been limited to prescription drugs and dermatological procedures.

BF: Who are the experts on your team?JN: We have a very sharp, dedicated team in each of the divisions. I have pulled together top Dermatologists such as Dr. Darrell Rigel, Past President of the American Academy of Dermatology, Dr. Doris Day, Dr. Zoe Draelos and Dr. Ava Shamban and have tapped key people from my Neutrogena days. I also have top regulatory advisors including Peter Hutt, Senior Counsel at Covington & Burling.

The consumer group is run by Drake Stimson who has had extensive experience in his career at Procter & Gamble. This team is focused on the unmet and unfulfilled skincare needs in the consumer marketplace. Aided by the collective thinking of our experts in the Rx company, we wanted to come out with clinically-substantiated, significant improvements to what is currently available to consumers.

BF: How are you positioning Elayda™ in the skincare category, and what are its unique points of difference?JN: The Elayda™ line is unique because it combines ingredients that were previously incompatible and delivers these ingredients at higher, more effective levels to provide significantly better anti-aging results.

We’ve reapplied the highly emollient foam ingredient delivery technology from our Rx company—HyTrate™ Foam—on Elayda™ to provide higher levels of active ingredients with lower irritation. The non-aqueous foam delivery system also gives these ingredients greater stability, enabling us to use purer, more active ingredients that are faster acting and more effective.

With our step-up Elayda™ skincare program, consumers can progress to increasingly higher levels of actives over time as their skin becomes acclimated to ingredients such as retinols, niacinamides, hydroquinones and botanicals, for increasingly better results. Consumers typically start at Level 1. Level 1 delivers ingredient levels that are already higher than most consumer products and is designed to deliver dramatic improvements quickly. Then, every sixty days, consumers can advance to the next Level, which provides higher concentrations of hard-working anti-aging ingredients. This system is easily personalized, and consumers are encouraged to start at a level and advance at a rate that would be most beneficial for their skin type and experience.

The dual thrust of the Elayda™ line allows consumers to step up to significantly higher levels of actives, so they not only get fast results, but their skin continuously improves over time.

NUGENT HELMS DERM-DRIVEN ELAYDA™


Jeffrey Nugent

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The NPD Group divulged U.S. and global prestige beauty sales for 2011 at its annual “Hot off the Press” event at New York City’s Plaza Hotel on January 31, which is a joint presentation with The Fragrance Foundation. It was the beauty industry’s first look at 2011

year-end results for skincare, makeup and fragrance.In 2011, skincare and fragrance sold in U.S. department stores both posted double-digit dollar

growths of 14% and 11% respectively, while makeup grew a healthy 9%, compared to 2010. “In the U.S., U.K. and China, prestige beauty is enjoying one of the most robust sales periods ever,” reported Karen Grant, Vice President and Senior Global Industry Analyst, The NPD Group. “In the U.S., for example, beauty sales in both the mass and prestige channels were positive month after month in 2011. While both channels were positive, prestige beauty reigned supreme. From the stellar increases in prestige skincare to the continued gains in makeup, to the double-digit rebound of fragrance, prestige beauty is experiencing a time of unprecedented growth.”

“In continental Europe,” Ms. Grant continued, “where the prestige market is more mature, growth is more tempered and performance among the categories has not been as dynamic as in the U.S. or U.K., but nonetheless, prestige beauty managed to flourish thanks to brand media investment, bigger in-store animation and price promotions.”

In addition, according to SymphonyIRI Group, Inc.’s research, the U.S. Food/Drug/Mass channel experienced a 4% increase in sales for total beauty in 2011, versus 2010. Makeup sales posted the biggest increase at 8%, followed by skincare at 3%, while fragrance sales declined 5% in dollar sales, compared to 2010. In National Chain stores, fragrance sales grew 5%.

NPD REVIEWS 2011 BEAUTY SALES


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Marc Rosen, packaging Designer and CEO of Marc Rosen Associates, wanted to celebrate the glamorous heritage of perfume bottles as an art form and their importance to the beauty business. In his new book Glamour Icons:

Perfume Bottle Design, Mr. Rosen shares his stories of the beautymakers who shaped the industry as well as the famous flacons that entice customers.

His career in the beauty industry began at Revlon where the legendary Charles Revson left an indelible impression on the young Designer. His first bottle was created for the Revlon fra-grance, Moon Drops. The most important lesson Mr. Rosen learned from Mr. Revson was that the three “P’s”—product, package and promotion—all have to be right.

During this period, he accepted an extracurricular assignment to design a fla-con for the Actress Arlene Dahl’s fragrance, DAHLIA. The bottle resembled an antique cut-glass decanter.

That collaboration led to a friendship with Ms. Dahl and ultimately to their mar-riage 26 years ago.

MARC ROSENAUTHORS BOOK ON

GLAMOUR

The jacket of Glamour Icons features the flacon for KL Karl Lagerfeld, which was designed by Marc Rosen.

Marc Rosen

The iconic CHANEL Nº 5 perfume bottle

The flacon for Elizabeth Arden’s Red Door was designed by Mr. Rosen. Miss Dior’s Baccarat crystal flacon


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by Andrea Ferrari BEAUTY AUSTRALIA

HUB Makeup is a shop for professional Makeup Artists that was established in Australia’s Melbourne and Bris-bane in 2009. Recently, HUB has opened its first store in Sydney that welcomes both professionals as well as the general public. Located on Sydney’s fashionable Oxford Street in Paddington, the HUB store stocks products—ranging from cosmetics, makeup kits, cases and accesso-ries to hair care and styling tools—for both professional use as well as for beauty enthusiasts.

Founded by David McConnell, Makeup Artist, Hair-dresser and Founder of Gorgeous Cosmetics, HUB Make-up’s mission is to meet and exceed industry needs, sourc-ing hard-to-find, new and exciting beauty brands that are among the best in the industry. Ben Nye, Temptu, Kryolan and Zuca, as well as the recent additions of St. Tropez and butter LONDON, are among some of HUB Make-up’s most popular brands.

HUB Makeup is also a premium stockist of Gorgeous Cosmetics, carrying the entire range of products. HUB of Sydney exclu-sively offers the full listing of Gorgeous Cos-metics’ in-store makeup and beauty servic-es, as well as HUB’s more creative services, such as body painting, character makeup applications and airbrush makeup les-sons. HUB is known in the makeup industry as experts in their field, specializing in hands-on advice and training for customers.

“HUB Makeup now caters to both makeup industry professionals as well as makeup and beauty enthusiasts. This is

largely due to today’s makeup ‘pro-sumer’ wanting to visit a store that stocks professional makeup, rather than just your regular department store brands,” said Mr. McConnell. “HUB Makeup brings a global beauty concept to the public, allowing customers to have access to professional products, training and advice, all offered by qualified Makeup Artists.”

The HUB Makeup store in Sydney

HUB welcomes the general public and industry professionals alike.

The makeup walls inside of the store BF

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by Normita Joven

SPOTLIGHT ON DALLAS BEAUTY

The glitz and glamour of designer fragrances and a Holly-wood-inspired red carpet astounded fragrance and fash-ion fanatics during the Scentsational Evening, part of “The 12 Days of Dillard’s” fragrance event at Dillard’s of Fairview on November 26. Dillard’s fragrance customers cheered and applauded as twenty gorgeous Models from Icon Studios Dallas, wearing designer clothing and hold-i n g u p m a t ch i n g designer fragrances, graced the runway in the Fragrance and Cos-metics department that was decorated for the holidays. Makeup Art-ists, including those from Bobbi Brown and CHANEL , app l i ed makeup to the Models for the occasion.

“We have been anticipating this busy, exciting holiday event for some time now,” exclaimed Kerri Far-rar, Area Sales Manag-er. “All the planning, creative brainstorming a n d h a r d w o r k be tween Di l la rd ’s management team and our cosmetic partners have definitely paid off.” Katey Maddux, Manager of the Junior Department, and Jacquelyn McCarthy, Cosmetics Man-ager, agreed that the incredible organization, teamwork and communication of the Dillard’s cosmetics, fragrance and fashion teams were instrumental in creating such a successful event.

The holiday festivities at Dillard’s included many perks for customers. Visitors were able to register to win fra-grance gift baskets and shopping sprees for the store along with complimentary makeup applications and training on makeup techniques. The fragrance and fash-ion show provided customers with refreshments, light appetizers and prize drawings from every fragrance and cosmetic line.

Fragrances for women showcased in the Scentsational Evening event included Juicy Couture Viva La Juicy, Jessica Simpson Fancy, Vince Camuto, Ralph Lauren Romance,

Michael Kors, Coach Poppy, BCBGMAXAZRIA, Calvin Klein Euphoria, Calvin Klein Eternity, Angel by Thierry Mugler, CHANEL No5, Miss Dior, Donna Karan Cashmere Mist, Burb-erry Body, Ed Hardy Hearts and Daggers and Vera Wang Princess. The fragrances for men that were featured in the Fashion Show were Calvin Klein Euphoria Men, Calvin Klein Eternity for Men, Ralph Lauren Polo Blue, Perry Ellis, Kenneth Cole Reaction and Ed Hardy Hearts and Daggers. BF

Dillard’s Katey Maddux (l.), Jacquelyn McCarthy (2nd r.) and Kerri Farrar (r.) join Models from the Scentsational Evening event at Dillard’s.

Ms. Wallace showcases fashions from Gianni Bini and a Fendi fragranceA Bobbi Brown Makeup Artist applies makeup to a Model

Bobbi Brown Makeup Artists Barbie Martinez, Zoe Rice and Norma Isabel Velasquez

Models Madison Van Gemeren and Jenn Wallace

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Bobbi Brown Extra Repair Moisturizing Balm

This super-rich, anti-aging moisturizer gives skin an instant boost of hydration, attributable to linoleic acid, wheat bran and cholesterol. Over time, clary sage ferment works to strengthen the skin’s ability to retain moisture and Argireline® peptide improves natural collagen production. It is available at Bobbi Brown

counters and on bobbibrowncosmetics.com. 1.7 oz., $90.00

Also available: Bobbi Brown Extra Repair Moisturizing Balm SPF 25

TOP SHELF

Laura Mercier Tone Perfecting Eye Gel Crème

This lightweight, brightening gel cream creates a younger-looking eye area immediately and over time. The soothing formula provides an instantly smoother, less-lined look while continued use reveals a visible reduction in skin discoloration, sun damage and age

spots. It is available at lauramercier.com. .5 oz., $60.00

L’Oréal Paris Youth Code Foaming Gel Cleanser

Reveal younger-looking skin with the newest addition to the L’Oréal Paris Youth Code portfolio. The foaming gel cleanser provides a non-drying, non-irritating formula that works to exfoliate skin while removing impurities. All Youth Code products are formulated with GenActiv TECHNOLOGY™, a combination of Biolysat, adenosine and peptides, which works to energize the repair gene to enhance skin’s capacity for recovery. The cleanser is available at mass,

food and drug retailers nationwide.8 oz., $7.99

Also available: L’Oréal Paris Youth Code Dark Spot Correcting & Illuminating Serum and L’Oréal Paris Youth Code Dark

Spot Correcting & Illuminating Day Cream SPF 30

KAPLAN MD Skincare Clarifying Toner

Infused with rosewater, ginger roots and a potent combination of 22 certified-organic botanical extracts, this toner refines skin’s texture while tightening pores. The formula’s eucalyptus extracts and water-based salicylic acid work to break down impurities and oil in the skin. The toner is available at Bergdorf

Goodman and Neiman Marcus. 3.4 oz., $50.00

(continued from page 26)



TOP SHELFRéVive Moisturizing Renewal Cream Supreme

The gentle formula of this night cream combines the exfoliating effects of glycolic acid with the skin conditioners and moisturizers of sodium hyaluronate, shea butter, panthenol and sunflower seed oil to reveal a hydrated, radiant complexion. The visible signs of aging are reduced while the skin’s texture and tone are restored with the Nobel Prize-winning ingredients found in the signature RES Technology. The cream is available at Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue,

Barneys New York and on reviveskincare.com. 2 oz., $195.00

ARTISTRY® Intensive Skincare Anti-Wrinkle Firming Serum

Developed by leading dermatological research scientists, this serum renews skin’s firmness by combining peptides, vitamin C and soothing extracts with New Generation Retinol—delivered with the proprietary Targeting Complex. The signature complex, which provides the ideal amount of retinol where it’s needed on the skin, ensures the absence of undesirable side effects like dryness and flaking that

retinol may cause. The serum is available in March. 30 ml, $138.00

AHAVA Extreme Firming Eye Cream

With skin-healthy, natural ingredients gathered from all over the world—from the Dead Sea to the Himalayas to the Ocean Tidal Zone—this energizing cream boosts elasticity and provides instant luminosity to the eye area. The formula contains red microalgae and AHAVA’s proprietary Extreme Complex, which includes mineral Osmoter™, Himalayan raspberry root extract, Tibetan goji berries and Icelandic moss, to protect the delicate eye area while immediately enhancing its appearance. The cream is available at Nordstrom, Lord &

Taylor, ULTA and ahavaus.com..51 oz., $54.00

St. Tropez One Night Only

The sun-kissed glow of spending the summer in the south of France can be achieved in mere minutes with this richly-colored, temporary self-tanner. Making its debut on the runway at London Fashion Week, the aptly-named tanning lotion won’t transfer on to clothing and disappears as easily as it was applied—soap and water remove the DHA-free formula. It is available at

Sephora, sephora.com and sttropeztan.com. 150 ml, $18.00



Continuous Results™ by Elayda™

Achieve anti-aging results while avoiding a plateau in effectiveness with Continuous Results™ by Elayda™. The Continuous Results™ system, which includes the trio of Gentle Hydrating Cleanser, Transforming Complex and Nourishing Hydrator SPF15, uses a step-up approach of gradually increasing the amount of retinol in the Transforming Complex with each 60-day supply. The Transforming Complex contains retinol and other pro-collagen ingredients delivered through exclusive HyTrate™ Foam, which protects the active ingredients from degrading for maximum effectiveness. The kit is offered in 12 levels of progressively-increased

strengths. Each 3-step system is available at continuousresults.com.$79.90

Aggressive Anti-Aging Program by ZO® Skin Health

The Aggressive Anti-Aging Program from ZO® Skin Health delivers a high concentration of retinol to target age- and environmental-related skincare concerns. To reduce the appearance of wrinkles, dark spots, loose skin and sun damage, followers of the 5-step system receive an effective, daily regimen for optimum skin health. The program includes the Offects™ Hydrating Cleanser, Offects™ Exfoliating Polish, Ossential® Daily Power Defense, Ossential™ Radical Night Repair Plus, Ommerse™ Daily Renewal Crème and Oclipse® Sunscreen + Primer SPF 30. It is available at select

physicians’ offices, select Nordstrom stores and zoskinhealth.com.$325.00

Also Available: Anti-Aging Program by ZO® Skin Health, Daily Skincare Program Kit by ZO® Skin Health

Shinto Clinical by Kimora Lee Simmons Smooth Answer Anti-Wrinkle & Moisture Boost Cream

Ancient secrets of eastern beauty combine with western technology for this signature skincare line launched by Model-turned-Entrepreneur, Kimora Lee Simmons, along with Makari de Suisse and Dermatologist Dr. Eric Schweiger. Containing OMEGAPEARL-18®, a proprietary complex comprised of pearl extract, wakame kelp, betaglucan mushroom and omega 3, 6 and 9, this ultra-hydrating cream gives skin a luminous glow while firming the skin and reducing the appearance of pores. The cream is available on QVC this month. The full range is available at select Nordstrom stores and Fred Segal in March.

1.7 oz., $65.00Also available: All Evens Out Clinically Proven Skin Lightening Treatment, @Lash® Clinically Proven Eyelash Growth Enhancer, Watch Your Tone® Anti-Aging Peptide Toner, Wrinkle Shrink® Instant Wrinkle Eraser, Wash Away The Years® Anti-Aging Peptide Cleanser, Pore It Out® Instant Pore Concealer & Treatment and Micro Manage

Instant Microdermabrasion Cream

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2. Providing a beautiful, relaxing and naturally renewing environment in all of our online channels. We will be going beyond “launching” new products and instead inviting our visitors to really experience our latest innovations in a visual way; from unique ingredient stories to engaging in daily tips, we want our customers to be a part of our journey with each new product.

BF: What is the brand’s social media strategy?EDS: Our social media strategy is really just one thing: listening. We want to hear what our fans and followers have to say and act on it. And act quickly. If what we’re saying isn’t resonating, we want to bring the conversation to them by asking questions and engaging in what they want to talk about right now. Along with our overall digital initiatives, we want to bring a sense of beauty, renewal and relevance into our social media channels.

BF: In what countries is AHAVA currently available? Which markets might be the right fit for expansion?EDS: AHAVA is currently sold in 33 countries worldwide. We are the leading local brand in Israel and have 9 free-standing stores there, in addition to an exclusive distribution agreement with the retailer Super-Pharm, a Shoppers Drug Mart like concept where all Western Prestige Brands are sold. We are sold throughout Europe and can be found at Sephora, KaDeWe and other leading European chains and independent retailers. Outside of North American expansion, key growth markets for the brand include several Eastern European countries. We are currently also planning our further Asian expansion—today the brand has six stores in Singapore and a presence in Japan.

BF: What are some of the plans for the future development of the brand?EDS: Let me answer that in four parts:

BRANDOur first goal is to ensure that we are continuing on the path we set out on last year, which is elevating our position in North America and strengthening the brand’s story to communicate our point of difference. We maintain dedicated to stay on this course and as part of that quest will be continuing to explore new communication vehicles—especially in the second half of the year. We have incredible opportunity to raise our brand’s awareness and want to make sure that, as we raise awareness, consumers walk away understanding the brand and its unique story and performance based on point of difference, focused around the unique skincare properties of the minerals from the Dead Sea.

DISTRIBUTIONWhat goes hand in hand with our growth strategy is the need to increase the business in both our current distribution and seek some new distribution. Our priority channels are specialty and department stores and direct-to-consumer—ahavaus.com; direct TV and beauty dot-coms.

TEAM As part of our North American growth strategy, we will be adding additional staff to our current team—nearly doubling our number of employees by the end of 2012.

PRODUCTWhile we have a full range of face and body products, we will be strategically rounding out the product line where gaps occur and forging new ground with unique technological discoveries. For example, this spring, we are introduc-ing a new eye cream in the Extreme line, which was launched in the fall. Extreme Eye Cream addresses lines, wrinkles and firming around the entire eye area from brow to under eye. For body, we are bringing to market something that consumers have been asking for, for years—scented body lotions to accompany our ever popular Mineral Botanic Cream washes. In addition, we are launching a new men’s line—first with key influencers and then as an exclusive with Beauty Brands. Future developments include additions for sensitive skin, one of our technological expertise, and body firming. In addition, this spring we have worked with the very hot accessory Designer Rebecca Minkoff on a major late spring/early summer co-branded promotion. Look for it in our key accounts like ULTA, Lord & Taylor and Nordstrom.

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not nearly strong enough for desired results. It was with this realization, and a dedication to his patients, that motivated Dr. Kaplan to create a line of highly efficacious skincare products based on his research and studies as a Dermatologist. “I spent years thinking of every aspect to create the most perfect collection—the combination of ingredients, their potency, the delivery method and overall purity of the formulas,” informed Dr. Kaplan. “Just like a multi-vitamin has all the minerals and vitamins at the recommended percentages, I wanted to create a skincare line that was a complete balanced diet for the skin.”

The collection includes the 1 oz. Cellular Rejuvenating Concentrate, 1.7 oz. Daily Moisture SPF 30 Concentrate, 1.7 oz. Night Replenishment Concentrate, .5 oz. Intensive Eye Concentrate, 3 oz. Cell Renewing Microfoliant, 3 oz. Firming Mask, 1 oz. Hydrating Essence, 3.5 oz. Purifying Foam Cleanser and 3.4 oz. Clarifying Toner. The collection ranges in price from $50.00 to $295.00. Anti-aging lip treatments that work to moisturize, protect, repair and add fullness are also available in clear and colored options.

The KAPLAN MD Skincare product range contains BioFusion-3S, a signature complex of three plant stem cells, along with 22 USDA certified organic extracts in all of its formulations. Products in the Concentrate Collection, which include the Cellular Rejuvenating Concentrate, Daily Moisture SPF 30 Concentrate, Night Replenishment Concen-

trate and Intensive Eye Concentrate, also contain Juvinity™, a newly patented ingredient using Nobel Prize-winning research to delay the aging of skin cells while forcing existing skin cells to act younger for a renewed vibrancy in the skin, and Matrixyl Synth’6™, a patented peptide clinically proven to boost all six elements of collagen synthesis to visibly plump and smooth wrinkles from within the skin.

Dr. Kaplan’s sincerity and his dedication to quality has been paying off—customer response has so far been extremely positive. “Consumers appreciate that these are quality products that were formulated by a skincare authority with over 25 years of experience. All of the thinking has been done for them.” stated Dr. Kaplan. “They can trust and rely on the fact these products are based in science, and they can actually see and feel the change in their skin.”

Along with Bergdorf Goodman, the range is available at Neiman Marcus.

FACE FORWARD(continued from page 29)

Bergdorf Goodman’s Aja Passero, Pat Saxby and Elizabeth Secrest with Dr. Kaplan

Dr. Kaplan with Kaplan MD Skincare’s Lorna Thomas and Bergdorf Goodman’s Jeanette Drazkowski

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Christoph GerberdingPresident and Chief Executive OfficerFragrance Resources

At Fragrance Resources, we are afforded the luxury of being a family-owned and operated global fragrance destination.

Our challenge in working with a highly focused list of partners is to help them identify new fragrance opportunities in a crowded, confus-ing arena. Simply put, Fragrance Resources’ challenge is selling more than just fragrance.

Cosimo PolicastroExecutive Vice President Fine FragrancesGivaudan

We see two dis-tinct challenges that we are focused on for 2012. First, to continue to manage our raw material supply, specifically to ensure a continuous and reliable supply of quality raw materials, particularly naturals, at prices we can work with to create fragrances that exceed the market’s expectations for innovation and creativity.

Our second challenge is to capital-ize on the growth potential in both emerging and developed markets. We believe this can only be accom-plished through greater insights into these highly dynamic markets. Key word is “dynamic,” as these markets are changing rapidly; consequently, we must be ahead of the market and consumer dynamics in order to fully capitalize on their potential.

Christophe de VillepléeVice President of Fine Fragrance and Beauty Care WorldwideInternational Flavors & Fragrances

IFF continues to explore our proprie-tary consumer segmentation focusing on how personal values drive fragrance choice around the world.

With a constant ly evolving consumer it is important that we continue to emotionally engage and delight them through our creativity, expertise and passion.

Carl LombardiPresidentLombardi Design & Manufacturing

As much as things change, the chal-

lenge remains the same. How do you continue to innovate and deliver high quality packaging, at a competi-tive price with shortened lead times on a global platform?

Effectively utilize the technological advancements in the areas of design, manufacturing and operating systems to manage these requirements. The companies that do that effectively will continue to grow and lead the industry forward.

Gregory Mager Founder & Co-ChairmanMaesa

We see an ever-increasing demand

for novelty in the beauty market, so speed-to-market has been a great challenge. Customers expect new launches and collections several times a year.

Flexibility is key. Maesa has access to a worldwide supply chain and provides solutions to these complex supply chain demands.

Frederic JacquesVice PresidentFine Fragrance North AmericaMane

As the Fine Fra-grance marketplace continues to be overcrowded, it is imperative that new product launches have a mean-ingful difference that consumers can feel and perceive.

At Mane, we strive to add our boutique sensibility with sustainable ingredients and strong consumer insight to every new fragrance we create, so that it touches the consumer more instinctually and emotionally, while providing a unique and desirable olfactive experience.

We represent a creative alternative and strongly believe that we are a necessity more than ever before and are totally ready to challenge the normal way to create fragrances in this highly unusual, competitive market.

Kevin MarshallVice President/Creative DirectorMarc Rosen Associates

Brands will need to work hard to create “Meaningful Points of Differentiation” this year. As consumers begin to spend again, they’ll do so with a renewed eye towards quality, efficacy and mean-ingful, tangible brand attributes.

Products that deliver exceptional experiences and out-perform their competition will resonate and command customer attention.

Suppliers Strategize For New Business Challenges

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François SabatéSales and Market General Manager Pochet du Courval

Gerald WallePresidentPochet of America

The supply chain in the fragrance industry has changed dramatically during the last three years. The advent and success of outsourcing puts greater demands on suppliers for flexibility, quality and agility, and shorter lead times pose great challenges to heavy industries like glass making. The trend towards more sophisticated packaging and integrated projects challenges the planning, procurement and engi-neering of all the players involved.

The Pochet Group, which offers a unique combination of glass, plastics and metal, along with assembling operations capacity, has been making large investments to meet those challenges. At Pochet du Courval, the glass division, all of our facilities now operate on the same ERP. We are increasing capacity in many areas and developing our expertise and equipment for the execution of turnkey projects, which we are coor-dinating more effectively with our sister companies, Solev and Qualipac.

Our ambition in the industry is definitely to deliver an increased added value with consistency to our customers within a shorter lead time, while facing a market still plagued by economic uncertainty. As a family-owned com-pany with a long-term vision, Pochet can face the challenge with serenity thanks to its strong financial base.

Christophe MaubertFragrance Division ManagerRobertet

There will be many challenges in 2012; however two in particular come to mind:

The regulators within the European

Regulatory Commission are on a witch hunt against fragrances. It is hoped that they will give us a little breathing room and stop making everyone believe that nature is our worst enemy.

We as fragrance houses must keep in mind the role of fragrance—the desire to seduce while being unique—otherwise, fragrance will become a mere commodity and lose all its magic.

Shéhérazade ChamlouVice President Sales + MarketingSGD North America

The fragrance mar-ket rebounded quite strongly in 2011, but one of the greatest chal-lenges in 2012 is going to be the prospect of a double-dip global recession and further slowdown of consumer spending.

More than ever before, fragrances will need to differentiate from the crowd with greater emphasis on the personalization of brands.

For this reason SGD will continue to focus on innovation and devote more resources to this effort, espe-cially in the decoration technologies where there was a strong demand in 2011.

Xavier AdnetVice President SalesStoelzle USA

Reactivity is going to be key. We are

facing a lot of pressure to reduce lead-time on existing and new busi-nesses. The main strength of Stoelzle is the flexibility. Since we are operat-ing with multi-production sites, we can move the tools from one factory to another and reduce the lead-times along with the run size to be more reactive.

The fact that we are fully integrated (glass and decoration) gives us a competitive edge.

Paul IrelandSenior Vice President and General Manager, Fragrance DivisionTakasago

Internal demand in fast growing, developing markets for key ingredients has increased, putting pressure on supplies, particularly in developed markets. Reduction of manufacturers has created availability issues of key raw materials. The US dollar’s weakness continues to be of concern. Inflationary pressures within key economies, such as China, are a key cost driver for many raw materials.

Jack CorleyExecutive Vice PresidentTrilogy Fragrances LLC

I believe the greatest challenge impact-ing the cosmetic supply side this year is The Safe Cosmetics Act of 2011 (H.R.2359). Introduced on June 24, 2011 by Reps. Jan Schakowsky, D-Ill., Ed Markey, D-Mass., and Tammy Baldwin, D-Wisc., (H.R.2359) is designed to give the U.S. Food and Drug Administration authority to ensure that personal care products are free of harmful ingredients and that ingredients are fully disclosed.

Mark MagliaroPresident,Fragrance DivisionUngerer & Company

The heritage of Ungerer & Company is based on an entrepre-neurial spirit combined with the ability to maintain long-standing relationships as well as foster new relationships.

Regardless of a company’s size, we all face a few similar challenges:

Rising raw material costs while maintaining competitive pricing; providing speed to market without sacrificing creativity and the uncer-tainty of the economy. BF

BF-FEB_2012_Suppliers.indd 47 2/6/12 10:58 AM


Wednesday, February 22

9:00 am - 5:00 pm Registration Open

8:30 am -11:30 am International Association Meeting (committee members only)

9:00 am - Noon Strategic AppointmentsPrepare to meet with new and old colleagues and clients while furthering your business objectives in the beautiful and serene environment of Naples, Florida.

10:00 am - Noon Legal Executive Committee Meeting (committee members only)

Noon - 3:00 pm Policy SummitThe Summit kicks off with lunch and a keynote speaker followed by panel discussions on major issues facing the industry. This special program provides an opportunity for expanded participation from manufacturers and raw material, fragrance and packaging suppliers.

3:00 pm - 4:00 pm Policy Summit MingleFollowing the Policy Summit, suppliers and their customers will have an opportunity to continue important policy discussions, network and enjoy refreshments at this new event.

4:00 pm - 6:00 pm Strategic Appointments

6:00 pm - 9:00 pm 2012 Opening ExtravaganzaAll attendees are invited to gather in the Vanderbilt Courtyard to renew friendships, make new acquaintances and celebrate the personal care industry that helps give consumers around the world a “Brand New Attitude” every morning. Following the networking recep-tion, guests will move into the ballroom for a casual dinner and entertainment.

Thursday, February 23

7:30 am - 9:00 am Government Affairs Committee Meeting (committee members only)

7:30 am - 9:00 am Strategic Appointments

9:00 am - 11:30 am General SessionKeynote Speaker: Jeremy Gutsche, Founder of trendhunter.com, Spotting Trends and Spark-ing InnovationsDiscussion Panel: Trends and Innovation

11:30 am - 6:00 pm Strategic Appointments

3:00 pm -3:30 pm Board of Directors Mingle (committee members only)

3:30 pm -5:00 pm Board of Directors Meeting (committee members only)

6:00 pm -7:00 pm Sunset, Sand, and Social ConnectionsJoin your fellow attendees for the Beach Bound Annual Meeting Social Hour. On the shores of the tranquil Gulf of Mexico, enjoy light hors d’oeuvres and cocktails with your friends and colleagues.

7:00 pm - 10:00 pm Board of Directors Dinner

Friday, February 24

9:00 am - 11:30 am General SessionKeynote Speakers: Political Pundits Charlie Cook and Stuart Rothenberg, What the 2012 Elections Mean for Your Company.Media Panel: Target Markets - Maximize Your Success

11:30 am - 5:00 pm Strategic Appointments

5:00 pm Meeting Concludes

The schedule of events for the Council meeting is as follows:

PCPC ASSEMBLES IN NAPLES(continued from page 32)

BF

PCPC in Naples.indd 48 2/6/12 2:54 PM


While providing a desirable assortment is necessary, it is also vital for companies to connect with the consumer in a meaningful way. Ms. Vegas discussed the recent launch of orgullosa.com, a Web site created by P&G that was designed specifically for Hispanic women. The site provides beauty, lifestyle and household guidance while featuring the company’s brands. Not only does it serve as a virtual community for its members, but the site allows for P&G to build a trust with its customers.

From the retail perspective, Ms. Levy said that there must be a literal representation of the Hispanic customer in order to connect with her. Along with depicting the Hispanic customer in its ads, Macy’s has also been working to translate these advertisements into Spanish. Furthermore, in doors where Spanish is predominately spoken, though not required, BAs are often bilingual. “It is key to understand how to communicate with the Hispanic customer. We must embrace the community, as it is our biggest opportunity for the next few years.”

Ms. Vegas agreed that advertisements must be representative, but it is best when they are inclusive. She stated that it is a win when the Hispanic con-sumer relates to an advertisement as well as when it attracts those outside of the segment. Ms. Vegas referred to recent campaigns with Sofia Vergara and Eva Mendes as carrying universal appeal. The Actresses are brand ambassadors for COVERGIRL and Pantene, respectively. Celebrity endorsements are 10 times more meaningful for Hispanic consumers, said Ms. Eleta, an additional boost for companies targeting a culture that already takes great pride in its per-sonal care routine and is willing to spend the money.

Macy’s Tasha Blackman and Mary Kohatsu with Anitra Marsh of P&G

The Estée Lauder Companies’ Matt Teri and Carol Russo with John Stella of Elizabeth Arden

IFF’s Jeanine Bernstock and FIT’s Stephan Kanlian with Coty’s Breanna Martin and Mane’s Jason Boland

Elizabeth Arden’s Francine Gingras with Claudia Lucas of QVC

L’Oréal USA’s Dan Villarroel with Ms. Pinkwater

Shiseido’s Rita Mangan with Lord & Taylor’s Barbara Zinn-Moore

Oscar de la Renta’s Jean Hoehn Zimmerman with Mary Manning of Mary Manning Associates

IFF’s Barbara Downey, Matt Frost and Fernanda Albejante

Macy’s Nancy Schmidt and Muriel Gonzalez with Jill Scalamandre of Chrysallis

Givaudan’s Irina Burlakova Rucinski, Cathe-rine Lee and Kelly Bastidas

CEW DISCUSSES HOW TO CONNECT TO THE HISPANIC CONSUMER

BF


CEW Hispanic.indd 49 2/6/12 2:56 PM


Moving on to Elizabeth Arden, where he spent ten years, Mr. Rosen designed many memorable flacons, including KL Karl Lagerfeld, which is the image for his book’s jacket. The fan—a weapon of flirtation and one that is often featured in Karl Lagerfeld’s design culture—became the inspiration for the flacon. The bottle won Mr. Rosen his first FiFi® Award in 1983.

Woven throughout the book are the Author’s recollec-tions of the glamour that was inherent in the beauty busi-ness during the last century. Photos of launches and the accounts of his associations with some of the beauty and fashion industries’ most famous names as well as society’s ‘beautiful people’ bring the Glamour Icons to life.

In the chapter on “A Designer’s Eye: Icons of the Past,” Mr. Rosen showcases some of the most famous and iconic perfume bottles of the 20th century. The book also features a Foreword by Harold Koda, Curator In Charge, The Costume Institute of The Metropolitan Museum of Art, as well as an interview with Mr. Rosen conducted by Hamish Bowles, VOGUE magazine’s Editor-at-Large.

Mr. Rosen believes that “the fragrance bottle is the silent salesman.” He maintains that “fragrance gives us that momentary uplifting feeling of hope, of inspiration and aspiration. We need that aura of glamour [now] more than ever.”

Published by Antique Collectors’ Club, Glamour Icons: Perfume Bottle Design is now available at Barnes & Noble, Rizzoli, the gift shops of The Metropolitan Muse-um of Art, Museum of Modern Art and Smithsonian Coo-per-Hewitt, Bergdorf Goodman’s Fragrance Department, select Neiman Marcus stores, amazon.com and bloom-ingdales.com. The Author’s proceeds from the sale of the book are donated to The Marc Rosen Scholarship and Educational Fund for Graduate Package Design at Pratt Institute. BF

MARC ROSEN AUTHORS BOOK ON GLAMOUR

Fendi For Women by Fendi/Elizabeth Arden


BF: How is Continuous Results™ by Elayda™ distributed, and who is the target customer?JN: We are using the advantages of direct response to distribute Continuous Results™ by Elayda™. Top leaders in dermatology recommend these products to their patients but do not prescribe them nor sell them out of their offices. However, we have a Physicians Dispense company that is prepared to offer an even more professional level of products to their patients. We are also looking at alternative direct response avenues as well as international markets.

The products range in price from $39.00 to $49.00 per month for a 2-month supply. The line appeals to a broad target audience because you can grow with the line, with customers ranging in age from low twenties to the fifties.

BF: How are you promoting Continuous Results™ by Elayda™?JN: We are using several vehicles for getting out the message. Our infomercial in its long form of 28 minutes is being exposed on national media. We’re also experi-menting with short form commercials in more targeted media. I’m a firm believer in public relations, and we have had a phenomenal response from the Beauty Editors.

I believe in consumer loyalty and promoting repeat users. We have a national customer outreach program, which we are in the process of broadly expanding. We ask them about their initial reaction to the products, the difficulties they see and how we can help them. If, at the end of the day they are not satisfied, we make it easy for them to return their product for a full refund. We quickly follow up with these consumers to better understand how we could have improved their experience with the product and brand.

BF: How are you positioning the company for future growth? JN: This unique structure of a pure, skincare-focused company with multiple distribution channels is what hockey players call ‘multiple shots on goal.’ We are plan-ning on being successful in the long term in each one of our three companies. An IPO is certainly a possibility. We’re confident that we are creating a company of significant value with multiple opportunities. BF

NUGENT HELMS DERM-DRIVEN ELAYDA™


Marc Rosen.indd 50 2/6/12 3:00 PM



SymphonyIRI Group’s Larry Levin with The NPD Group’s Diane Nicholson and Karen Grant (2nd r.) join Fairchild Fashion Group’s Alison Adler Matz and Jill Belasco of Maesa.

The Estée Lauder Companies’ Karen Wangen and Caroline Geerlings

QVC’s Claudia Lucas with Chrysallis’ Jill Scalamandre and Catherine Walsh of Coty Prestige

Give Back Brands’ Debbie Murtha with Christian Dior Parfums’ Pamela Baxter and Lisa Hawkins

Macy’s Nancy Schmidt with Dior Beauty’s Terry Darland

IFF’s Christophe de Villeplée with Elizabeth Arden’s Ron Rolleston

E. C. Scott Group’s Dara Rintel and Mark Scott with Cutler Whitman of Fragrance Resources

Nordstrom’s Laurie Black with Christine Dagousset of CHANEL

PUIG USA’s Vanita Sabnani, Didier Maine de Biran and Beth Carr

Arcade Marketing’s Rich Nightingale and Diane Crecca with Pamela Vaile of Pamela Vaile Associates

Ungerer’s Josephine Fugazzotto and Lucy Adler (r.) with Monte Henige of Tru Fragrance





Macy’s Linda Levy with Ms. Darland and Ms. Hawkins

Ms. Vaile with Pierre Wulff of Robertet

CHANEL’s Elizabeth Mankin and Joyce Green Firmenich’s Westly Morris with Eric Dalbo of Arcade Marketing

Lord & Taylor’s Beth Ravalico and Barbara Zinn-Moore

Elizabeth Arden’s Elizabeth Naramore and Heide Rand with Paul West of Give Back Brands

Givaudan’s Cos Policastro with Denise McEvoy of Avon

Macy’s Shawn Austin, Ms. Schmidt and Stephanie Shemet

Coty’s George Cleary with Ms. Murtha

Gurwitch Products’ Ellen Greenwald and Bonnie Beer

Dillard’s Gary Borofsky with Dana Kline of Fusion Brands

BF


FRAGRANCECOMPOUNDS &ESSENTIAL OILS

Arcade Marketing, Inc.1700 Broadway25th FloorNew York, NY 10019[tel] (212) 541-2600[fax] (212) 489-3026www.arcadeinc.com

Diane CreccaSampling Technologies

Drom International Inc.5 Jacksonville RoadTowaco, NJ 07082[tel] (973) 316-8400[fax] (973) [email protected]

Andy O’SheaFragrance Manufacturing

Firmenich InternationalFine Fragrance Center625 Madison AvenueNew York, NY 10022[tel] (212) 489-4800[fax] (212) 980-4312www.firmenich.com

Jerry VittoriaCreators and Manufacturers ofFragrances & ChemicalSpecialties

Fragrance Resources, Inc.620 Route 3 WestPO Box 4277Clifton, NJ 07014[tel] (973) 777-2979[fax] (973) 458-5224www.fragranceresources.com

Robert MacDonaldFragrance Oils

Also: 70 East 55th Street3rd FloorNew York, NY 10022[tel] (212) 909-0780[fax] (212) 715-9668www.fragranceresources.com

Robert MacDonaldManufacturer of FragranceCompounds, Naturals andAromatic Ingredients

Givaudan FragrancesCorporation40 West 57th Street11th floorNew York, NY 10019[tel] (212) 649-8800[fax] (212) 649-8897www.givaudan.com

Cosimo PolicastroManufacturers of FineFragrance

Hogan Flavors andFragrances130 East 18th StreetNew York, NY 1003[tel] (212) 598-4310[fax] (212) [email protected]

Ray HoganKathleen Ryan

Manufacturer of CustomFragrance Compounds,Essential Oils

International Flavors &Fragrances Inc.521 West 57th StreetNew York, NY 10019[tel] (212) 765-5500[fax] (212) 708-7132www.iff.com

Nicolas MirzayantzFragrance Compounds

Mane USA60 Demarest DriveWayne, NJ 07470[tel] (973) 633-5533[fax] (973) [email protected]

Michel ManeFine Fragrance Compoundsand Essential Oils

Robertet Fragrances, Inc.125 Bauer DriveOakland, NJ 07436

[tel] (201) 405-1000[fax] (201) [email protected]

Joseph LattaruloManufacturers of Fragrancesfor Use in Cosmetic, Toiletryand Household Products

Also: Robertet, Inc.125 Bauer DriveOakland, NJ 07436[tel] (201) 337-7100[fax] (201) [email protected]

Jean Pierre TetraultNatural Extracts and EssentialOils for Fragrances

Symrise300 North StreetTeterboro, NJ 07608[tel] (201) 288-3200[fax] (201) 462-2363www.symrise.com

Achim DaubFragrance Compounds &Essential Oils

Also: 505 Park Avenue15th floorNew York, NY 10022[tel] (646) 459-5000[fax] (646) [email protected]

Doreen BucherFragrance Compounds &Essential Oils

Takasago InternationalCorporation (U.S.A.)Fragrance Division4 Volvo DriveRockleigh, NJ 07647-0932[tel] (201) 767-9001[fax] (201) 784-7200www.takasago.com

Paul Ireland

Producer of FragranceCompounds and Aroma

Chemicals

Ungerer & Company4 Bridgewater LaneLincoln Park, NJ 07035[tel] (973) 628-0600[fax] (973) [email protected]

Mark MagliaroCarla Arcangelo

Flavors, Fragrances, EssentialOils, Oleoresins and Aromatics

SPECIALTYINGREDIENTS

Ungerer & Company4 Bridgewater LaneLincoln Park, NJ 07035[tel] (973) 628-0600[fax] (973) [email protected]

Mark MagliaroCarla Arcangelo

Flavors, Fragrances, EssentialOils, Oleoresins and Aromatics

BOTTLE & PACKAGING

DESIGN

ABA PackagingCorporation740 Blue Point RoadHoltsville, NY 11742[tel] (631) 758-4200[fax] (631) [email protected]

Rafael CruzGlass Bottles, Closures,Pumps, Private Molds, CeramicDecoration, Frosting andAccessories

Albea Group595 Madison Avenue

10th floorNew York, NY 10022[tel] (212) 371-5100

[fax] (212) [email protected]

Stephane TondenierLaminate Tubes, Plastic Tubes,Mascaras & Eyeliners, LipGlosses, Sticks & Lipsticks

Bormioli Luigi USA5 Walnut Grove DriveSuite 140Horsham, PA 19044[tel] (215) 672-7111[fax] (215) [email protected]

Olga BursacCosmetic and PerfumeContainers; Glass Design,Manufacturing & Distribution

CEI: Cosmetic EssenceInnovations2182 Highway 35Holmdel, NJ 07733[tel] (732) 888-7788[fax] (732) 888-1994www.cosmeticessence.com

Vincent LangoneBlending & Filling ofFragrances, Cremes, Lotions,Color Cosmetics; PackageDesign, Development &Sourcing. Contract Packaging,Assembly & Full Distribution.In-House Capabilities IncludeThermoforming, Rigid BoxManufacturing & InjectionBlow Molding

ColorOptics, an Arcade Marketing Company216 Midland AvenueSaddle Brook, NJ 07663[tel] (973) 772-1007[fax] (973) [email protected]

Heather Barrett-BabichPremium Cartons, ExclusivePackaging Designs; Creative,Cost-Effective Engineering &Production; Turn-KeyInnovation, ProprietaryFormats w/Arcade SamplingTechnology; Cold & Hot Foil,Optikote, Optiview, and an


SUPPLIERSDIRECTORY

DIR SUPPLIER. 2012.DOC 2/6/12 11:43 AM Page 53

Array of Premier SpecialtyFinishes

HCT Packaging746 Rte 202-206Bridgewater, NJ 08889[tel] (908) 203-8010[fax] (908) 203-8019www.hctpackaging.comPlastic Injection Molding -Specializing in CompactManufacturing and Design.Turnkey Services - MetalInjection Molding - ZAMAC

Lombardi Design &Manufacturing100 Doxsee DriveFreeport, NY 11520[tel] (516) 546-4400[fax] (516) [email protected]

Victor CaracappaInjection-Molded PackagingComponents, Custom andStock

Maesa Group40 Worth StreetSuite 705New York, NY 10013[tel] (212) 674-5555[fax] (212) [email protected]@maesa.com

Jill BelascoGregory Mager

Private Label Beauty,Fragrance, Home

Marc Rosen Associates111 East 59th Street6th floorNew York, NY 10022[tel] (212) 421-3307[fax] (212) [email protected]

Kevin MarshallMarc Rosen Associates is aBoutique Creative Agency BuiltAround Diverse, InternationalDesign and BrandingProfessionals. Our In-HouseSpecialties are Award WinningDesign and Branding Insightswithin the Beauty & LuxuryPackaging Arenas

Michael GiordanoInternational Inc.14851 NE 20th AvenueNorth Miami, FL 33181[tel] (305) 948-6673[fax] (305) [email protected]

Vito GiardinaDebra Beilman

Cosmetics, Fragrance & Bath

SGB Packaging Group, Inc.401 Hackensack Avenue7th floorHackensack, NJ 07601[tel] (201) 488-3030[fax] (201) [email protected]

Shoshana GibliPrimary Packaging forCosmetic, Fragrance andSkincare. Variety of Stock inInjection, PET Plastic Bottles,Tottles , Mascara and NailBrushes, Compression Caps,Wood, Jars, Airless PouchSystems, Glass Bottles, Vials &Samplers

SGD North America, Inc.900 Third Avenue4th floorNew York, NY 10022[tel] (212) 753-4200[fax] (212) [email protected]

Sheherazade ChamlouManufacturer of FinePerfumery and Cosmetic Glass

GLASS, CARTON,AND COMPONENTMANUFACTURING

ABA PackagingCorporation740 Blue Point RoadHoltsville, NY 11742[tel] (631) 758-4200[fax] (631) [email protected]

Rafael CruzGlass Bottles, Closures,Pumps, Private Molds, CeramicDecoration, Frosting andAccessories

Albea Group595 Madison Avenue10th floorNew York, NY 10022[tel] (212) 371-5100[fax] (212) [email protected]


Bormioli Luigi USA5 Walnut Grove DriveSuite 140Horsham, PA 19044

[tel] (215) 672-7111[fax] (215) [email protected]

Olga BursacCosmetic and PerfumeContainers; Glass Design,Manufacturing & Distribution

Bormioli Rocco Glass Inc.41 Madison Avenue, 16th floorNew York, NY 10010[tel] (212) 719-1155 x108[fax] (212) 719-3606www.bormioliroccousa.com

Ida TraficanteManufacturer of High QualityPerfumery and CosmeticBottles, Stock and CustomGlass Containers, Decorated

C+N Packaging, Inc.105 Wyandanch AvenueWyandanch, NY 11798[tel] (631) 491-1400[fax] (631) [email protected]

Brooks MarkertClosures for Fragrance andCosmetics

CEI: Cosmetic Essence Innovations2182 Highway 35Holmdel, NJ 07733[tel] (732) 888-7788[fax] (732) 888-1994www.cosmeticessence.com


ColorOptics, an ArcadeMarketing Company216 Midland AvenueSaddle Brook, NJ 07663[tel] (973) 772-1007[fax] (973) [email protected]

Heather Barrett-BabichPremium Cartons, ExclusivePackaging Designs; Creative,Cost-Effective Engineering &Production; Turn-KeyInnovation, ProprietaryFormats w/Arcade SamplingTechnology; Cold & Hot Foil,Optikote, Optiview, and anArray of Premier SpecialtyFinishes

Colt’s Plastics Company, Inc.P.O. Box 429969 North Main StreetDayville, CT 06241[tel] (800) 222-2658[fax] (860) 779-0782www.coltsplastics.com

Dan CarterPlastic Jars, Caps, Sifters, DiscFitments,and Spatulas, Jarsfrom 1/32 oz. to 21 oz. JarStyles Include Single-Wall,Double Wall, Heavy-Wall, Slim-Line, Low Profile. JarsManufactured in GPS, SAN andPETG. Plastic Caps from 13mmto 132mm

Heinz Glas USA Inc.360 Hurst StreetLinden, NJ 07036[tel] (908) 474-0300[fax] (908) [email protected]

E. MazzeiGlass Bottles & Decoration,Plastic Bottlles, Caps &Closures & Decoration



MWV Health & BeautyPackaging501 South 5th StreetRichmond, VA 23219[tel] (804) [email protected]

Liz LudwigFormerly MeadWestvacoHealth & Beauty Packaging. A Leader in the Development& Marketing of Packaging forHealthcare, Personal Care &Cosmetic Markets. Distinctivethrough Our Use ofPaperboard, Plastic &Combinations of theseMaterials

Maesa Group40 Worth StreetSuite 705New York, NY 10013[tel] (212) 674-5555

[fax] (212) [email protected]@maesa.com




Kevin MarshallMarc Rosen Associates is aBoutique Creative Agency BuiltAround Diverse, InternationalDesign and BrandingProfessionals. Our In-HouseSpecialties are Award WinningDesign and Branding InsightsWithin the Beauty & LuxuryPackaging Arenas

Pochet of America, Inc.415 Hamburg TurnpikeWayne, NJ 07470[tel] (973) 942-4923[fax] (973) 942-5364www.verreries-pochet.fr

Gerald WalleGlass Bottles and Jars

Preface Deux, Inc.641 Lexington Avenue21st floorNew York, NY 10022[tel] (212) 754-5700[fax] (212) [email protected]

Aviva HimoffMetal and Vacuum MetalizedParts, Caps, Lids, Spray Casesand Special Decoration onGlass Bottles for the Fragranceand Cosmetic Industry


Shoshana GibliPrimary Packaging forCosmetic, Fragrance andSkincare. Variety of Stock inInjection, PET Plastic Bottles,Tottles , Mascara and NailBrushes, Compression Caps,Wood, Jars, Airless Pouch



Systems, Glass Bottles, Vials &Samplers

SGD North America, Inc.900 Third Avenue4th floorNew York, NY 10022[tel] (212) 753-4200[fax] (212) [email protected]

Sheherazade ChamlouManufacturer of FinePerfumery and Cosmetic Glass

FILLING, ASSEMBLY,

& PACKAGING






Heather Barrett-BabichPremium Cartons, ExclusivePackaging Designs; Creative,Cost-Effective Engineering &Production; Turn-KeyInnovation, ProprietaryFormats w/Arcade SamplingTechnology; Cold & Hot Foil,Optikote, Optiview, and an

Array of Premier SpecialtyFinishes

HCT Packaging746 Rte 202-206Bridgewater, NJ 08889[tel] (908) 203-8010[fax] (908) 203-8019www.hctpackaging.comPlastic Injection Molding -Specializing in CompactManufacturing and Design.Turnkey Services - MetalInjection Molding - ZAMAC







Kevin MarshallMarc Rosen Associates is aBoutique Creative Agency BuiltAround Diverse, InternationalDesign and BrandingProfessionals. Our In-HouseSpecialties are Award WinningDesign and Branding Insightswithin the Beauty & LuxuryPackaging Arenas

Milbar Labs, Inc.20 Commerce StreetEast Haven, CT 06512[tel] (203) 467-1577[fax] (203) 467-1573www.milbarlabs.com

Gus BezasR&D, CosmeceuticalDeveloper, Manufacturing &

Filling of High-PerformanceSkin & Hair Care Products;Incorporate Leading ScientificTechnologies, SuperiorFormulations & AdvanceDelivery Vehicles to BridgeGap Between Rx and High-EndCosmetics

Packaging &Distribution Resources300 Kennedy DriveSayreville, NJ 08872[tel] (732) 316-2757 x305[fax] (732) [email protected]

Jack SandbachTurnkey Distribution, HighVolume Assembly, AutomaticShrink Wrapping, AutomatedPick/Pack Line. Culling &Sorting, Returns Processing,Storage, Barcoding/UPC, EDIProcessing, B2B & B2C,Customer Service/OrderProcessing, Inventory Control

COSMETICRESEARCHSERVICES

Global Trend Tracker &Product Anthropologist235 West 56th StreetNew York, NY 10019[tel] (212) [email protected]

Marguerite La CorteGlobal Trend Tracker &Product Anthropologist,Travels Worldwide 30+ Days/5Countries to Help R&D andMarketing Clients IdentifyEmerging Consumer Insights,Novel Ingredients, UniqueRituals Through HerProprietary Trend Reports

Lady Burd ExclusiveCometics, Inc.44 Executive BoulevardFarmingdale, NY 11735[tel] (631) 454-0444[fax] (631) [email protected]

Roberta BurdTina Burd

Mfr Color Cosmetics, Skincare.R&D Custom Formulations. MfrPowders, Powder Pressings,Lipsticks, Foundation Sticks,Bath & Body, Hair Care, Men’sProducts, Brushes. FullTurnkey Service. CTFA & GMPComp, Registered EuropeanUnion

Market View5112 Emerald Forest DriveAustin, TX 78745[tel] (512) [email protected]

Marlene EskinTracks Industry Sales,Monitors Internet, Has OnlineConsumer Testing Panel


Gus BezasR&D, CosmeceuticalDeveloper, Manufacturing &Filling of High-PerformanceSkin & Hair Care Products;Incorporate Leading ScientificTechnologies, SuperiorFormulations & AdvanceDelivery Vehicles to BridgeGap Between Rx and High-EndCosmetics

The NPD Group, Inc.900 West Shore RoadPort Washington, NY 11050[tel] (516) 625-0700[fax] (516) [email protected][email protected]

Elise MarshallNancy Russo

NPD Offers Consumer Panel

and Retail Sales Tracking

Services, SPeical Reports,

Custom Research and Industry

Expertise for the Beauty

Market in the U.S., France,

Italy and China

CONTRACT MANUFACTURING

& PACKAGING



Arcade Marketing, Inc.1700 Broadway

25th FloorNew York, NY 10019[tel] (212) 541-2600[fax] (212) 489-3026www.arcadeinc.com


CEI: Cosmetic EssenceInnovations2182 Highway 35Holmdel, NJ 07733[tel] (732) 888-7788[fax] (732) 888-1994www.cosmeticessence.com




DermaceuticalLaboratories, LLC30-32 Henry StreetTeterboro, NJ 07608[tel] (201) 288-9477[fax] (201) [email protected]

Wendy ChangJames Chang

Leading Manufacturer ofAdvanced EmulsionTechnologies for the Skin Care,Hair Care, Bath and Body Care& Cosmeceuticals Market

Lady Burd ExclusiveCometics, Inc.44 Executive BoulevardFarmingdale, NY 11735[tel] (631) 454-0444[fax] (631) [email protected]



Roberta BurdTina Burd

Mfr Color Cosmetics, Skincare.R&D Custom Formulations. MfrPowders, Powder Pressings,Lipsticks, Foundation Sticks,Bath & Body, Hair Care, Men’sProducts, Brushes. FullTurnkey Service. CTFA & GMPComp, Registered EuropeanUnion










Gus BezasR&D, CosmeceuticalDeveloper, Manufacturing &Filling of High-PerformanceSkin & Hair Care Products;Incorporate Leading ScientificTechnologies, SuperiorFormulations & AdvanceDelivery Vehicles to BridgeGap Between Rx and High-EndCosmetics

Preface Deux, Inc.641 Lexington Avenue21st floorNew York, NY 10022[tel] (212) 754-5700[fax] (212) [email protected]

Aviva HimoffMetal and Vacuum MetalizedParts, Caps, Lids, Spray Casesand Special Decoration onGlass Bottles for the Fragranceand Cosmetic Industry


Shoshana GibliPrimary Packaging forCosmetic, Fragrance andSkincare. Variety of Stock inInjection, PET Plastic Bottles,Tottles , Mascara and NailBrushes, Compression Caps,Wood, Jars, Airless PouchSystems, Glass Bottles, Vials &Samplers

Shannen Promotions, Inc.400 Post AvenueSuite #402Westbury, NY 11590[tel] (212) 687-9284[fax] (212) 972-7943www.shannenpromotions.comhannenberg@shannenpromotions.com

Howard P. AnnenbergKevin Baren

Designers & Producers ofPoint-Of-Purchase Displays forthe Cosmetic Industry.Manufacturers of CustomBanner Programs, Acrylic,Injection Molding, Corrugated& Process Silk Screening

DISTRIBUTION &FULFILLMENT


Vincent Langone

Blending & Filling ofFragrances, Cremes, Lotions,Color Cosmetics; PackageDesign, Development &Sourcing. Contract Packaging,Assembly & Full Distribution.In-House Capabilities IncludeThermoforming, Rigid BoxManufacturing & InjectionBlow Molding









MARKETINGTOOLS

ACCESSmr111 East 59th Street6th floorNew York, NY 10022[tel] (212) 421-3307[fax] (212) [email protected]

Marc Rosen

ACCESSmr Is a MarketingConsultancy that Partners withClients & Brands to Network,Develop and Institute NewPathways of Profitability andImprove Industry/ConsumerAwareness

Arcade Marketing, Inc.1700 Broadway25th FloorNew York, NY 10019[tel] (212) 541-2600[fax] (212) 489-3026www.arcadeinc.com




Global Trend Tracker &Product Anthropologist235 West 56th StreetNew York, NY 10019[tel] (212) [email protected]

Marguerite La CorteGlobal Trend Tracker &Product Anthropologist,Travels Worldwide 30+ Days/5Countries to Help R&D andMarketing Clients IdentifyEmerging Consumer Insights,Novel Ingredients, UniqueRituals Through HerProprietary Trend Reports

Horner Enterprises, Inc.160 East 38th Street #18ANew York, NY 10016[tel] (212) 697-3311[fax] (212) [email protected]

David HornerStrategic Marketing and Sales

Market View5112 Emerald Forest DriveAustin, TX 78745[tel] (512) [email protected]

Marlene Eskin

Tracks Industry Sales,Monitors Internet, Has OnlineConsumer Testing Panel




RPG (The RoyalPromotion Group)119 West 57th StreetNew York, NY 10019[tel] (212) 246-3780[fax] (212) [email protected];[email protected]

Ellen FriedmanDesign, Development &Manufacturing, Displays,Fixtures & Retail Environments

Shannen Promotions, Inc.400 Post AvenueSuite #402Westbury, NY 11590[tel] (212) 687-9284[fax] (212) 972-7943www.shannenpromotions.comhannenberg@shannenpromotions.com

Howard P. AnnenbergKevin Baren

Designers & Producers ofPoint-Of-Purchase Displays forthe Cosmetic Industry.Manufacturers of CustomBanner Programs, Acrylic,Injection Molding, Corrugated& Process Silk Screening

Susan M. RafajMarketing Services135 E. 55th Street4th FloorNew York, NY 10022[tel] (212) 759-1991[fax] (212) [email protected]

Susan M. RafajMitchell BiermanJohn Collier

Advertising, ConceptDevelopment, Package Design,Product Development, Point ofSale Materials, In-StoreEnvironments, Web & CD ROMDevelopment, TrainingMaterials; Marketing/BusinessPlans, Sales Promotion


BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Fax: (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00. Periodical postage paid at New York and additional mailing offices. POSTMASTER: Send address change to Beauty Fashion 16 East 40th Street Suite 700 New York, NY 10016 U.S.A

PUBLISHER CONFIDENTIALITY POLICYThe subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.


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Beauty Fashion -02-2012

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