2015 BEAUTY CATEGORY

Massage Index 209

Facial Index 235

Tanning Index 224

Manicure/Pedicure Index 224

The ZOOM audience is a valuable Beauty Category target.

MRI:Doublebase 2014. Base = A18+ “zoomfitness network”

Waxing Index 232

Hair color/highlights Index 226

Professional Care Servicesin the last 6 months…

The ZOOM audience and Personal Care:

MRI:Doublebase 2014. Base = A18+ “zoomfitness network”

Heavy Complexion Care Users Index 149

Heavy Lip Care Users Index 169

Heavy Face Moisturizer Users Index 181

Heavy Hair Styling Gels, Lotions, and Mousse Users Index 141

Spent $150+ at Beauty Parlor in last 6 months Index 246

Women Spent $500+ on Health & Beauty Aids Index 213

Category Influential Consumers – Beauty Index 155

Ordered Cosmetics Online Index 266

The ZOOM audience is a must target for beauty advertisers.

MRI:Doublebase 2014. Base = W18+ “zoomfitness network”

The ZOOM audience is a must target for beauty advertisers.

Women use facial moisturizer for anti-wrinkle purposes

Index 231

Women Spent $250+ on perfume for themselves Index 184

Use natural or organic beauty products Index 136

Women use facial moisturizer as a base under make up Index 244

MRI:Doublebase 2014. Base = W18+ “zoomfitness network”

MRI:Doublebase 2014. Base = W18+ “zoomfitness network”

The ZOOM audience and makeup usage:

Heavy Mascara Purchasers

Index 233

Heavy eye liner purchasers

Index 233

Heavy Eye Shadow Purchasers

Index 236

The ZOOM audience and Male Personal Care:

MRI:Doublebase 2012. Base = M18+ “ZOOM network” (study of Nielsen On Location Measurement of Zoom, October 2011 in MRI via Clear Decisions)

Men spent $250+ on cologne for themselves Index 205

Heavy shaving creams or gel purchaser Index 178

Heavy medicated/dandruff shampoo users Index 190

Heavy razor blade purchasers Index 173

Fitness Consumers are the people you want to reach.

Source: 2014 Doublebase GfK Mediamark Research

Fitness “super-influentials”Index 185

Fashion “super-influentials”Index 144

Personal care/health innovatorsIndex 204

Spent $500+ on health/beauty itemsIndex 146

Visit spas on vacationIndex 172

Seen video ad in health club past 30 daysIndex 149