BE THE ANSWER: SEO IN 2016 DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

http://mz.cm/algo

http://mz.cm/sic1-dp

http://mozcast.com

OUR MASS DELUSION

SPOT THE ORGANIC!

SPOT THE ORGANIC!

SPOT THE ORGANIC!

SPOT THE ORGANIC!

SPOT THE ORGANIC!

KNOWLEDGE GRAPH IS EXPANDING

Google won’t say officially what

percentage of queries evoke a

Knowledge Graph answer but appears

comfortable with a ballpark estimate

of about 25 percent.

-- Steven Levy

http://mz.cm/sic2-dp

KNOWLEDGE CARDS

FEATURED SNIPPETS

FEATURED SNIPPETS

RELATED QUESTIONS

RELATED QUESTIONS

KNOWLEDGE COMBOS

QUICK ANSWERS

ARE DESIGNED

FOR MOBILE.

ANSWERS ARE

GETTING MORE

DISRUPTIVE.

QUICK ANSWERS

WILL DOMINATE

VOICE SEARCH.

CLOSED ECOSYSTEMS:

THE BAD NEWS

LIVE RESULTS: WEATHER

LIVE RESULTS: STOCKS

LIVE RESULTS: SPORTS

“MEGA-VIDEO” BOX

LYRICS (GOOGLE PLAY)

DEFINITION CARDS

CALCULATORS & TOOLS

MEDICAL KNOWLEDGE

GOOGLE NOW CARDS

CURATED KNOWLEDGE:

GOODISH NEWS

KNOWLEDGE PANELS

KNOWLEDGE PANELS

KNOWLEDGE ECOSYSTEM

STRUCTURED DATA

http://mz.cm/sic3-dp

http://mz.cm/sic4-dp

DO YOU WANT THIS?

DO YOU WANT THIS?

INDEXED KNOWLEDGE:

BETTER NEWS

THE TRUTH IS OUT THERE

THE TRUTH IS OUT THERE

EXTRACTED ANSWERS

BULLETED/ORDERED LISTS

RICH LISTS WITH IMAGES

RICH DATA IN TABLES

RELATED QUESTIONS

I’M FEELING CURIOUS

http://mz.cm/sic5-dp

CAN YOU SKIP THE LINE?

#0

FAST TRACK TO THE TOP?

#0

#5

IT’S YOUR DATA (RIGHT?)

MISSION ACCOMPLISHED

CHALLENGE ACCEPTED

CHALLENGE ACCEPTED

POOR QUESTION MATCH

0/1 COMBO UNLOCKED!

1. RANK ON PAGE ONE 2. TARGET THE QUESTION

TWO “EASY” STEPS

3 TYPES, 3 TACTICS

FUTUREPROOF

1. LOW OPPORTUNITY: MONITOR

2. MIXED OPPORTUNITY: CHOOSE

3. HIGH OPPORTUNITY: OPTIMIZE

http://mz.cm/glossary

THANK YOU peter@moz.com • @dr_pete