Be Creative Competition

Tom Hughes - Faulkner

The Brief and My Response

• Competition Task: Create a poster campaign that advertises and encourages continuing support for the UK film and TV industry, aimed at an age group of 11-19.

• Guidelines: The poster cannot be about “Piracy or Copyright”

• Deadline: 21st January 2013

• My initial response was surprise - in that the class had not been left alone to plan out a task completely individually before -, and concern – in that making an original poster campaign out of something that has been done many times before would be difficult.

Initial Research: Past Campaigns

• Our first unit of class research was researching past campaigns in order to find out what to take inspiration from and what to avoid.

• For Instance: Home Taping is killing music (1980s) –Positives –• Very effective print• States the facts very wellNegatives –• Compares home taping to death (skull and crossbones)

Piracy, It’s a Crime! (2004 – Present) –Positives –• Again, very effective• Forcibly advertised (Shown on almost every DVD releaseNegatives –• Compares DVD piracy to common stealing (stealing a car, stealing a purse etc.) which makes the

viewer feel overly guilty.• Obviously not effective enough as thousands of people still do it.