Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017
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Transcript of Be ahead of the tech curve, not behind! 5 nonprofit tech trends for 2017
Nonprofits can save money on tech products through the Technology Donations Program
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Today’s agenda
• 5 tech and web design trends• Pulse check!• What is it?• Why is it important?• Steps and resources to move forward
• Bonus: Quick important tech updates• Next CASL deadline (July 1st, 2017)• New SEO penalty
• Q&A• Slides and recording will be available after the webinar
• Next webinar: How to manage remote teams, Feb 22nd
About us
Presenter: Joyce HsuCommunications Manager, TechSoup Canada
Host: Donna WonTech Systems Specialist, TechSoup Canada
What is it?Dashboards (summary of data) that automatically updates and visualizes your data in meaningful ways. The emerging trend is to automate dashboards for internal and external use.
Why is it important?
Smarter decisionsMake smarter, more timely decisions informed by data
Digestible DataWe consume less data
than we can create (IDC*)
*https://www.emc.com/leadership/digital-universe/2014iview/executive-summary.htm
Save timeAutomation saves time
(and reduces human error)
impact
AccountabilityDemonstrate your impact to donors,
funders, board and supporters
Highly data-driven organizations are three times more likely to report significant improvement in decision-making … yet, 62% of executives still rely more on experience and advice than data to make decisions
From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisionsthinkwithgoogle.com/articles/data-driven-marketing-decision-making.html
60%
What next?
Nurture a data informed culture“If data isn’t part of your
nonprofit culture, make that a big goal this year”*
Plan before you pull data
“Data without application is useless.”*
Continuing the data journey
Share, learn, tweak & repeat
*http://npengage.com/nonprofit-marketing/online-benchmark-reveals-key-insights-for-nonprofits-in-2017
Resources
Static spreadsheet
Good starting point, or when you’re
trying something completely new
Built-in dashboard
Configure the dashboard tool that comes with your
platform: CRM, CMS, Email platform
Reporting/B.I./ dashboard tool
Connect your data source to an external
reporting tool
Zapier.comConnects web apps together so you can automate workflows
Resources for Spreadsheet Dashboards
zapier.com/learn/google-sheets/google-sheets-dashboard-tutorial
Resources for Built-in Dashboardskb.mailchimp.com/accounts/billing/about-mailchimp-discounts (15% off)
tableau.com (eligible orgs can also get it at techsoupcanada.ca/directory/423)
Resources for Reporting/ B.I. Tools
What is it?User Interface (UI) describes the medium that people use to interact with computer applications (e.g., websites, programs etc.). The emerging trend is to favour clean, clear and accessible UI.
UI Elements
Why is it important?
A user interface is like a joke. If you have to explain it, it’s not that good.Martin LeBlanc, Founder & CEO of Icon Finder
Why is it important?
Increase conversion rates
Users’ attention span are getting shorter (8 secs in 2015*)
*statisticbrain.com/attention-span-statistics
Help create a positive & confident UX
Use consistent terms, signifiers and labels
Design for your users
(hint: you are not your user)
What next?
No signifiers. (Clickable?)
Weak signifiers. (Clickable?)
Strong signifiers. (Clickable?)
Strong signifiers. (Clickable?)
“Flat Design: Its Origins, Its Problems, and Why Flat 2.0 Is
Better for Users”
nngroup.com/articles/flat-design/
Google’s introduction to Material Design
google.com/design/spec/material-design
Resources
What is it?
As more software solutions are being developed and released, it seems like there is a tool for nearly every task. The trend is to explore and adopt carefully – with integration in mind.
Why is it important?
A step towards a (realistic) centralized system
Build rich supporter profiles/data
Easier workflow and data automation
Plan earlyNew tech solutions should
integrate with at least one other existing solution you’re using
What next?
Start with 1-way integration 1-way integrations are easier to implement
and more likely to succeed. These integrations are often enough
Resources
Zapier.comConnect web apps together for
workflow automations
Cloud SuitesNo time to plan? Look into cloud suites that can fulfill most of your functions
Nonprofit
What is it?With the growing focus on content marketing, more websites will feature typography and fonts that are just as big and bold as the mission itself.
FONTFACE: BEBAS NEUE REGULARTYPOGRAPHY
What is it?i.e. Trading neo-grotesque fonts (Helvetica, Roboto, Lato or Open Sans) for bolder geometric fonts, serif typefaces and monospaced (“typewriter”)
2010s 2017+
Why is it important?
Stand out from the crowd.
Stand out from the crowd.
Reinforce your brandLet your content shine
femmeinternational.org plancanada.ca
Think large print Create strong contrast
What next?
resilientwebdesign.com
Determine your font pairings
Sans-Serif/Serif
/Sans-Serif
Serif/Serif
What is it?Storing sensitive information on private cloud (dedicated server or on Canadian data centre) and non-sensitive information on the public cloud.
Why is it important?
Take advantage of cloud computing
benefits
Keep sensitive data in-house and in Canada
More services and products are moving
to the cloud
Resources
OwnCloud.org
“What is the hybrid cloud and how can it help my organization?”
techsoupcanada.ca/community/blog/what-is-a-hybrid-cloud-and-how-can-it-help-my-nonprofit-organization
Important tech updates
Next CASL date is July 1st, 2017Transition period ends and private rights of action are in force. Not sure if you’re prepared? Stay tuned
for March 22nd for a refresher on CASL! techsoupcanada.ca/webinar
Penalizing intrusive pop-upsGoogle has started to penalize intrusive pop-ups
(since Jan 10, 2017). https://webmasters.googleblog.com/2016/08/help
ing-users-easily-access-content-on.html