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The Power of Video in Employer BrandingJanuary 18, 2017

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Speakers

Agenda

Autodesk’s Talent Attraction Strategy

Why Video?

Best in Class Examples

Cost-effective Video Solutions

Leveraging Video Across Platforms

Q & A

Why Video?

Great Content Tells a StoryA relevant, transparent story of what it’s like to work at your company

Why NOT Video?

• Makes your culture more transparent and brings your story to life

• By 2018, 79% of all internet traffic will be video1

• Video content is retained at a 95% rate (compared to text-based content at a mere 10%)2

• The value of one minute of video equals 1.8 million words3

1 - http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html2 - http://www.insivia.com/50-must-know-stats-about-video-animation-marketing-2013/3 - http://www.marketwired.com/press-release/a-minute-of-video-is-worth-18-million-words-according-to-forrester-research-1900666.htm

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5 Great Employer Brand Videos

This is Zendesk What It's Like to be a Starbucks Partner

Come Join Us at OpenTable

What it's like to work at Kimberly-Clark

Sephora's New HR Campaign

OpenTable’s: Come Join Us at OpenTable

The Role of Video in Autodesk’s Talent Attraction Strategy

Using Video to appeal to key talent pools and impact perception

Challenge: Autodesk battles a perception problem; Candidates think of them as an 80’s AutoCAD company.

Solution: Utilize video to show we are so much more – through powerful stories and the impact prospective candidates can have on our organization.

Pulling it together

• Interviews: Prep employees

• Have a theme in mind: encourage personal experiences

• Show don't tell: Make it personal and catchy

• Editing: create a beautiful end product

At Autodesk You Can Change a Life

Cost-effective Video Solutions

Make a Compelling Recruitment Video on a Budget

• Equipment: You already have what you need

• Content: Record humans being human.

• Employee Interviews: get the conversation started

• A Day in the Life video: not just talking heads

• Editing: the tough part

Leveraging Video Across Platforms

Leverage your video across all of your social channels

• With video, your recruiters now have a resource to share with prospective candidates:

• Add to Careers Site (if possible) and Job Descriptions• Add to email signatures

• Share on LinkedIn and across social platforms – create teaser campaigns

• Ask your employees (and brand champions) to share

• Ensure leadership takes an active role in sharing

Q & A Any Questions?

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