bc final_cross culture (1)

8/7/2019 bc final_cross culture (1)

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CROSS CULTURAL

COMMUNICATION

ITALY


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FACTS OF ITALY

Located in South-Central

Europe, bordering Austria, France,

Vatican City.

Capital-Rome

Religion-Roman Catholic Republic form of govt.

Currency- Euro

Official language-Italian


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Individualism

Fashion Conscious

Bella FiguraFirst Impression are last impression

Affective Communication

Dressing Represents Social Status

Social Culture in ITALY


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Cross-Cultural Communication

A field of study that looks at how people

from differing cultural backgrounds

communicate, in similar and differentways among themselves, and how they

endeavour to communicate across

cultures.

.


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360 Degree view of Cross

Cultural Communication Kinesics

Occulesics

Haptics Proxemics

Chronemics

Chromatics

Olefactics

Gifts

Cross cultural

negotiations

Forms ofAddress

Visiting cards

Etiquettes


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KINESICS- Body language

Long handshakes.

Warm hugs and kisses are common while

greeting Italians express themselves with their hands

while speaking on the phone

Some common hand gestures:

(Ascolta!) Hey come here you..Listen!


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C' da fare o

no?...(Yes or No)

Ho Fame( I am

hungry)

Mi d un

passaggio? (Can

you give me a ride?)

Che Peso( I cannot

stand this situation

any longer)


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OCCULESICS- Eye contact

Eye contact - amount and length of eye

contact

For example: In US women feel insulted and

embarrassed at being looked at for, in their

view, a prolonged period by Italian and

French men. Conversely Italian and Frenchfemales may perceive US men as cold

because of their relatively short eye contact

with females


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DO maintain eye contactwhile talking.

This is a sign to your Italian business

colleagues that you are sincere and

honest.

Sometimes kinesics are also used

complementary to occulesics

OCCULESICS- Eye contact


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HAPTICS- Sense of touch

Countries can be classified into 3 categories on

basis of touch(haptics):

(Dont Touch) (Middle Ground) (Touch)

Japan IndiaItaly

USA Ireland

Canada China England France


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Handshakes are common for both sexes, and may

include grasping the arm with the other hand.

DO shake hands with everyone when being introduced

during a business or social meeting. However, men should

wait for women to extend their hand first.

Once a relationship develops, air-kissing on both cheeks,

starting with the left is often added as well as a pat on the

back between men.

HAPTICS- Sense of touch


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There are four types of distances:-

Intimate distance is when the persons move or stand

closely, touching each other.

Personal distance is one or two feet.

Social distance is three to eight feet.

Public distance is about ten feet.

PROXEMICS- Distance


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In Italy and Latin America the personal space distance is

much smaller than in Great Britain and Sweden. So when

someone from Sweden travels to Italy, he or she is likely to

feel quite uncomfortable interacting with a local person

whose concept of personal space is quite different.

PROXEMICS- Distance


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Study of the use of time nonverbal communication.

The way we perceive time, structure our time and

react to time is a powerful communication tool.

Time perceptions include punctuality, willingness to

wait, and interactions.

CHRONEMICS- Time


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"Time is money" is not a common phrase in Italy.

In the north, punctuality is viewed as a virtue and

your business associates will most likely be on time.

Many companies are closed in August, and if they are

open many Italians take vacations at this time, so it is best

not to try to schedule meetings then.

The Italian bureaucracy and legal systems are rather

slow; therefore expect decisions and business actions to

take time. The best times to make business appointments are

between 10 a.m. and 11 a.m., or after 3p.m.

CHRONEMICS- Time


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CHROMATICS- Colours

In Italy Purple Color is not used as it is

considered unlucky.

OLEFACTICS- Odour

Italians prefer mild smell as compared to

middle east countries who prefer strong smell


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Gift Giving Etiquette

Do not give chrysanthemums as they are

used at funerals.

D

o not give red flowers as they indicatesecrecy.

Do not give yellow flowers as they indicate

jealousy

If you bring wine, make sure it is a good

vintage. Quality, rather than quantity, is

important.


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GIFTS

Do not wrap gifts in black, as is traditionally a

mourning colour.

Do not wrap gifts in purple, as it is a symbol of bad

luck.

Gifts are usually opened when received.

When invited to someone's home, bring gift-

wrapped chocolates, pastries, or flowers.Flowers mustbe given in even numbers, except for

a dozen (12) or half-dozen (6), especially if roses.

Avoid giving anything in a quantity of 17, as 17 is

considered to be bad luck, or a doomed number.


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CROSS CULTURAL

NEGOTIATIONS The Italians are voluble or very eloquent in their

conversation whereas the Europeans are very

reserved and talk less.

In the north, people are direct, see time as money,

and get down to business after only a brief period of

social talk.

. In the south, people take a more leisurely approach

to life and want to get to know the people with

whom they do business.


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Allow your Italian business colleagues to set the

pace for your negotiations. Follow their lead as to

when it is appropriate to move from social to

business discussions.

Negotiations are often protracted.

Never use high-pressure sales tactics.

Heated debates and arguments often erupt inmeetings. This is simply a function of the free-flow

of ideas.

Haggling over price and delivery date is common.

CROSS CULTURAL

NEGOTIATIONS


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FORMS OF ADDRESS

When introducing a group of people yourself, it is

proper etiquette to introduce the most senior

members of the group first, followed by the

women, and then any other members present.

Italians prefer to do business with people they

know and trust. A third party introduction will go a

long way in providing an initial platform from which

to work


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Forms of address are Signore (Mr) and

Signora (Mrs) followed by the family name.

You should only address someone by their

first name if this is how they have introduced

themselves, otherwise it could be seen as

too informal and disrespectful.

FORMS OF ADDRESS


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VISITING CARDS

Generally the visiting cards or the business cards

are printed on the both the sides.

On one side the information is printed in the local

language and on the other side it is in English.

Do not exchange business cards at social occasions;

but it is the norm at business functions and

meetings.


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DINING ETIQUETTE

If an invitation says the dress is informal, wear

stylish clothes that are still rather formal, i.e. jacket

and tie for men and an elegant dress for women.

Punctuality is not mandatory. You may arrivebetween 15 minutes late if invited to dinner and up

to 30 minutes late if invited to a party.

If you are invited to a meal, bring gift-wrapped such

as wine or chocolates.

If you are invited for dinner and want to send

flowers, have them delivered that day.


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Remain standing until invited to sit down. You may be

shown to a particular seat.

Table manners are Continental -- the fork is held in the left

hand and the knife in the right while eating.

Follow the lead of the hostess - she sits at the table first,

starts eating first, and is the first to get up at the end of the

meal.

The host gives the first toast.

It is acceptable to leave a small amount of food on your

plate.

Pick up cheese with your knife rather than your fingers.

If you do not want more wine, leave your wineglass nearly

full.

DINING ETIQUETTE


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