BBH Hive Societal Marketing
-
date post
17-Oct-2014 -
Category
Business
-
view
4.089 -
download
2
description
Transcript of BBH Hive Societal Marketing
![Page 1: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/1.jpg)
SOCIETAL MARKETING
![Page 2: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/2.jpg)
WHAT YOU WON’T SEE IN THIS DECK
Pepsi Refresh(RED)
Tom Tom ShoesToyota Prius
Pampers
![Page 3: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/3.jpg)
SOCIETAL MARKETING
![Page 4: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/4.jpg)
WHY SOCIETAL MARKETING?
Some companies are doing a very good job aligning corporate responsibility initiatives to brands. These companies are doing such a good job that non-profits should pay attention to what the corporate sector is doing.
In other words, Cause Marketing can learn a lot from Societal Marketing.
![Page 5: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/5.jpg)
THE NEED TO ZAG WHEN OTHERS ZIG
Society is immune to this message Society is intrigued by this message
![Page 6: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/6.jpg)
SCOTT NATURALS
click to view article
![Page 7: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/7.jpg)
BOXED WATER
![Page 8: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/8.jpg)
TIMBERLAND
click to view video
SOURCE: David Yeend, Marketing Plus Good Blog
![Page 9: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/9.jpg)
DAWN
click to view video
![Page 10: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/10.jpg)
MILK BONE
click to view video
SOURCE: David Yeend, Marketing Plus Good Blog
![Page 11: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/11.jpg)
HAAGEN-DAS
click to view case study
![Page 12: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/12.jpg)
SUN CHIPS
![Page 13: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/13.jpg)
GETTING COMPANIES TO ACT
SOURCE: David Yeend, Marketing Plus Good Blog
![Page 14: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/14.jpg)
GETTING COMPANIES TO ACT
SOURCE: David Yeend, Marketing Plus Good Blog
![Page 15: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/15.jpg)
AIRCEL - INDIA
SOURCE: David Yeend, Marketing Plus Good Blog
![Page 16: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/16.jpg)
AIRCEL - INDIA
![Page 17: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/17.jpg)
AIRCEL - INDIA
![Page 18: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/18.jpg)
AIRCEL - INDIA
![Page 19: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/19.jpg)
AIRCEL - INDIA
![Page 20: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/20.jpg)
AIRCEL - INDIA
![Page 21: BBH Hive Societal Marketing](https://reader031.fdocuments.in/reader031/viewer/2022020206/54418623b1af9ff74b8b4760/html5/thumbnails/21.jpg)
ECO OCEAN - ISREAL
SOURCE: David Yeend, Marketing Plus Good Blog
click to view video