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Fashion Promotion Campaign Fashion Promotion Campaign

BB|DD: Bubbly Bright Daring DarkBB|DD: Bubbly Bright Daring Dark

Fashion Promotion Campaign

224 N Murphy AveSunnyvale, CA 94086

Description

Formal

Business

Be Different

Casual

Objectives

Our three main goals of this campaign are to:1. Increase advertisement and awareness of the

store.

2. Increase sales of dresses and accessories in the fall and winter months.

3.Motivate employees to assist customers in finding the perfect dress.

How We Will Reach Our GoalsWe will use different forms of advertisement

throughout the campaign.

Newspaper and magazine advertisement will be minimal due to our save paper stance. We will use mostly online advertisement and word of mouth.

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BudgetExpenses: Cost in USD ($)

ADVERTISING:

* A 6” by 6” ad in the local newspaper for four months

$2,000

*Display Boards $500

* Promotional Banners $200

* Ad on FB (5 dollars a day for 3 months) $500

* Radio ad (3 times a day for 6 months; 30 seconds)

$1,500

SPECIAL EVENT EXPENSES

* Season fashion show $10,000

*Bi-weekly casual fashion show $2,500

* Coupons $500

IN-STORE

* Seasonal decorations $300

* Computers $5,000

TOTAL $23,000

Target Market

Primary Market:Teenage girls ages 13 to 21

Secondary Market:Mothers of teenage girls

OCTOBER 2011

Beginning the campaign

Professional Fashion Show

Fashion Show

NOVEMBER 2011

Thanksgiving

Fashion show

Winter Fashion show

DECEMBER 2011

Christmas Eve Christmas Day

Place seasonal decorations

Remove decorations

Fashion Show

Fashion show

JANUARY 2012

Fashion Show

Fashion show

FEBRUARY 2012

Spring Fashion show

Valentine’s Day Fashion show

PROM Fashion Show!

Evaluate Our ProgressWe will evaluate our progress by doing the

following:1.We will conduct online surveys through sites

such as FaceBook and Twitter2.We will track our monthly income throughout

the time of the campaign and compare it to previous records.

Thank you!