Slide 1

BBC Radio 3 Sat 1700-1830 Jazz Show

Note: data inside this pack refers to 17:00-18:00 as this was

the most common slot for the programme in Q2 17

Summary

• The Saturday 5pm-6pm Jazz slot has a steady audience of 151k live listeners,

with this remaining stable for the last 2 years.

• The programme’s audience skews more female (48% vs. 44% for Radio 3), older

(58% over 65 vs. 47%) and more ABC1 (96% vs. 73%) than the network overall.

• Audience appreciation is strong in this slot, higher than the Radio 3 average.

• The vast majority of live listening (90%) is done in home, with around a tenth

(9%) in car.

• Online requests are driven by live listening, although request numbers are not

significant.

Av. Hrs per listener:

00:39

Share of listening:

1.7%

Weekly Reach (000’s):

151

Proportion who

also listen to: Breakfast Mon-Fri 06.30-09.00: 41%

Jazz Record Requests Sat 16.00-

17.00: 55%

Jazz Now Mon 23.00-24.30: 1%

AI average:

83

Slide 3

SN

AP

SH

OT

– S

at

17

00

-18

00 J

azz

Sh

ow

: Sa

t, 1

7:0

0-1

8:0

0

Source: RAJAR Q2 2017 15+/Pulse (latest quarter)

Average age:

62 Proportion target

audience:

(35-54 ABC1s): 12%

52% 48%

Slide 4

Live radio listening

performance &

appreciation

2.3

1.8

1.3

1.9

1.8

2.1

2.0

1.7

0

0.5

1

1.5

2

2.5

Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17 Q2 17

169 151 108

142 140 164 142 151

0

50

100

150

200

0

0.5

1

1.5

Share % Reach (000s)

Slide 5

Reach is steady at c150k, while share has nudged down

in the most recent quarter

Source: RAJAR Q2 2017 15+

Source: Pulse Panel

84 83

82 82

2015 2016

Jazz Show 5-6pm

Sat

Radio 3 Average

The show’s appreciation (AI) is strong, and up on

the Radio 3 average

Appreciation Index

00:48 00:51

00:48

00:39 00:39 00:40

Adults 15+ 35-54 55+

Q2 16 Q2 17

Slide 7

Average time spent listening stands at 39mins, having

dipped -9mins over last year, and is consistent across

demographics

Ave. hours per listener

Source: RAJAR Q2 2017 15+

0

20

40

60

80

100

120

140

160

16:30 16:45 17:00 17:15 17:30 17:45 18:00 18:15

Q2 2016

Q1 2017

Q2 2017

Reach is marginally stronger in the second half

of the programme, with dips in the first 30 mins

Slide 8

Reach (000s) Sat 1700-1800 Jazz Show Sat, 17:00-18:00

Source: RAJAR Q2 2017 15+

Slide 9

The Audience

The audience skews

more well off:

96% are ABC1

The programme

attracts a more male

audience:

52% vs 48%

96%

4%

ABC1

C2DE

6% 11%

6%

7%

13%

58%

15-24

25-34

35-44

45-54

55-64

65+ 52% 48% male

female

The audience skews

65+:

58% are 65+

The audience in this slot are more likely to be

female, older and ABC1 than the Radio 3 average

Source: RAJAR Q2 2017 15+

Radio 3 average

55% male

Radio 3 average

47% are 65+

Radio 3 average

73% ABC1

Slide 11

Reach has remained broadly level for the 55+ age

group over the longer term while there is a downward

trend for the younger 35-54s

20

107

0

20

40

60

80

100

120

140

160

Q3

2007

Q4

2007

Q1

2008

Q2

2008

Q3

2008

Q4

2008

Q1

2009

Q2

2009

Q3

2009

Q4

2009

Q1

2010

Q2

2010

Q3

2010

Q4

2010

Q1

2011

Q2

2011

Q3

2011

Q4

2011

Q1

2012

Q2

2012

Q3

2012

Q4

2012

Q1

2013

Q2

2013

Q3

2013

Q4

2013

Q1

2014

Q2

2014

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

Q1

2017

Q2

2017

35-54s 55+

Reach (000s) by age groups for Sat 1700-1800 Jazz Show

Source: RAJAR Q2 2017 15+

Slide 12

Listening by platform and

location

90% 9% 0%

The Saturday slot sees the majority of people

reached at home (90%), with around a tenth in

their cars

Source: RAJAR Q2 2017 15+

0

20

40

60

80

100

120

16:30 16:45 17:00 17:15 17:30 17:45 18:00 18:15

At Home

In A Car/Van/Lorry

At Work/Elsewhere

Reach to those listening at home moves slightly

upwards mid-show

Slide 14

Reach (000s) Sat 1700-1800 Jazz Show Sat, 17:00-18:00

Source: RAJAR Q2 2017 15+

Slide 15

A rise in digital listening has seen DAB listening

levels now broadly in line with AM/FM listening

DAB

AM/FM

Online

2014: 51.8%

2017: 46.5%

2014: 39%

2017: 44.8%

2014: 1.7%

2017: 2.2%

Source: RAJAR Q2 2017 15+

Slide 16

Similar to the station, iPlayer requests are driven by live

listening – although request figures are small

Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off-schedule included; UK only. Figures monthly

6 4 4

8 5

7 5 5 6

3 4 2

4

4 3

5

4

4

5 3 4

3 4

3

0.0

5.0

10.0

15.0

Tho

usa

nd

s

Catch-up UK Requests

Live UK Requests

Live & Catch-up: Sat 5pm-6pm slot iPlayer Requests

Slide 17