BBC Radio 1 · Slide 16 BBC Radio 1 Late Night Dance Music Shows: Fri, 22:00-25:00 . Av. Hrs per...

BBC Radio 1 Late Night Dance Music Shows: Wed, 01:00-04:00

Av. Hrs per listener:

01:34

Share of listening:

3%

Weekly Reach (000’s):

52

Proportion who

also listen to: Huw Stephens Wed 22.00-25.00:

64% Adele Roberts Wed 04.00-06.30:

17%

Slide 2

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AP

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– L

ate

Nig

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Da

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usi

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ho

ws:

We

d,

01:0

0-0

4:0

0

Source: RAJAR/Pulse (latest quarter)

Proportion target

audience:

(15-29s) : 42%

60% 40%

Samples too small

No AIs available for this slot

Live radio listening

performance &

appreciation

4.2

3.1

1.4

3.0

1.5

2.0

4.4

3.2

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16

58 57

23 40 33

55 63 52

0

20

40

60

80

0

0.5

1

1.5

Share % Reach (000s)

Slide 4

The slot received an audience of 52k in Q4 16

Source: RAJAR Q4 2016 15+

01:55 01:59

01:42

02:10

01:34 01:31

02:04

00:51

Adults 15+ 15-34 35-54 55+

Q4 15 Q4 16

Slide 5

Time spent listening is high at an average of 1hr

34 per listener

Ave. hours per listener


0

10

20

30

40

50

60

70

04:00 00:30 01:00 01:30 02:00 02:30 03:00 03:30

Q4 2015

Q3 2016

Q4 2016

Audience reach is strongest in the first half hour

of the show

Slide 6

Reach (000s) Late Night Dance Music Shows Wed, 01:00-04:00


The Audience

The audience skews

less well off:

72% are C2DE

The programme

attracts a more male

audience:

60% vs 40%

28%

72%

ABC1

C2DE

42%

6% 26%

7%

10% 9%

15-24

25-34 35-44

45-54

55-64

65+

60%

40%

male

female

The audience skews

15-24:

42% are 15-24

The audience to the programme is more male

(60%), younger (42% are15-24) and less well of (72% are C2DE)


Those aged 35-54 have increased in this slot

0

5

10

15

20

25

30

35

40

45Q

1 2

015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

15-34 35-54s 55+

Reach (000s) by age groups for Late Night Dance Music Shows Wed, 01:00-04:00

Source: RAJAR Q4 2016 15+ : Caution Small Sample

Listening by platform and

location

34% 23% 43%

Many of the audience are reached at

work at this time


0

5

10

15

20

25

30

04:00 00:30 01:00 01:30 02:00 02:30 03:00 03:30

At Home

In A Car/Van/Lorry

At Work/Elsewhere

In car listening is strongest during the first half

hour

Slide 12

Reach (000s) Late Night Dance Music Shows Wed, 01:00-04:00


Listening to the show via digital devices is

increasing

DAB

AM/FM

Online

2013: 65.8%

2016: 65.1%

2013: 3.3%

2016: 30.3%

2013: 4.3%

2016: 2.5%


This slot’s iPlayer requests are predominantly

pushed by the live listen

Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off-schedule included; UK only. Figures monthly

0.0

0.0

0.0

0.0

0.0

0.0

0.0

Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17

Millio

ns

Catch-up UK Requests

Live UK Requests

Live & Catch-up Wed, 01:00-04:00 slot iPlayer Requests

BBC Radio 1 Late Night Dance Music Shows: Fri, 22:00-25:00

Av. Hrs per listener:

01:13

Share of listening:

6%

Weekly Reach (000’s):

346

Proportion who

also listen to: Greg James Fri 16.00-19.00: 41%

Danny Howard Fri 19.00-22.00:

64%

Slide 17

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AP

SH

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Da

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usi

c S

ho

ws:

Fri,

22:0

0-2

5:0

0

Proportion target

audience:

(15-29s) : 40%

77% 23%


Samples too small

No AIs available for this slot

Live radio listening

performance &

appreciation

2.9

5.0

4.3

4.7

3.1

2.5

4.5

6.0

0

1

2

3

4

5

6

7

Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16

190 256 303 296

181 205 237 346

0

100

200

300

400

0

0.5

1

1.5

Share % Reach (000s)

Slide 19

This slot reached 346k in Q4 16


01:01 00:57

01:15

01:00

01:13 01:15 01:12 01:07

Adults 15+ 15-34 35-54 55+

Q4 15 Q4 16

Slide 20

Time spent listening has an average of 1hr 13m

per listener

Ave. hours per listener


0

50

100

150

200

250

21:30 21:45 22:00 22:15 22:30 22:45 23:00 23:15 23:30 23:45 00:00 00:30 01:00

Q4 2015

Q3 2016

Q4 2016

Audience reach is strongest in the first half hour

of the show

Slide 21

Reach (000s) Late Night Dance Music Shows Fri, 22:00-25:00


The Audience

The audience skews

less well off:

63% are C2DE

The programme

attracts a more male

audience:

70% vs 30%

37%

63%

ABC1

C2DE

25%

28% 22%

11% 4%

10% 15-24

25-34 35-44

45-54

55-64

65+

70%

30%

male

female

The audience skews

25-34:

28% are 25-34

The audience to the programme is more male

(70%), younger (28% are 25-34) and less well of (63% are C2DE)


This slot received over 180k listeners between 15-

34

0

50

100

150

200

250

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

15-34 35-54s 55+

Reach (000s) by age groups for Late Night Dance Music Shows Fri, 22:00-25:00


Listening by platform and

location

69% 18% 13%

The majority of people are reached at home

(69%)


0

20

40

60

80

100

120

140

160

180

21:30 21:45 22:00 22:15 22:30 22:45 23:00 23:15 23:30 23:45 00:00 00:30 01:00

At Home

In A Car/Van/Lorry

At Work/Elsewhere

At home listening is strongest during the first half

hour

Slide 27

Reach (000s) Late Night Dance Music Shows Fri, 22:00-25:00


Listening to the show via digital devices is

increasing

DAB

AM/FM

Online

2013: 63.4%

2016: 68.8%

2013: 11.4%

2016: 11.8%

2013: 7.5%

2016: 16%


This slot’s iPlayer requests are predominantly

pushed by catch-up

Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off-schedule included; UK only. Figures monthly

0.0

0.0

0.0

0.0

0.0

0.1

0.1

0.1

0.1

0.1

Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17

Millio

ns

Catch-up UK Requests

Live UK Requests

Live & Catch-up Fri, 22:00-25:00 slot iPlayer Requests

BBC Radio 1 · Slide 16 BBC Radio 1 Late Night Dance Music Shows: Fri, 22:00-25:00 . Av. Hrs per...

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