BBA 3006 Industrial Marketing (Assignment)

8/9/2019 BBA 3006 Industrial Marketing (Assignment)

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BBA 3006

INDUSTRIAL MARKETING

TAN WAH TIONG

940928-14-5531

201565

LOH YONG CHIANG

DECEMBER 2014

NO DETAIL PAGE

1.0 C!"#!" 1

2.0 I!"$%&'"(! 2

3.0 B%)

- TASK 1

- TASK 2

3-16

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- TASK 3

- TASK 4

- TASK 5

4.0 R#*#$#!'#+ 1,

2.0 Introduction

I!%&+"$( /$#"(! $ &+(!#++ " &+(!#++ /$#"(! (+ "# /$#"(!* %+ !%

+#$('#+ ) !# &+(!#++ " !"#$. I!%&+"$( %+ $# "+# ! (!%&+"$) &+#+ "

7$%&'# ! #!% 7$%&'" *$/ !# $ /$# $ /"#$(+. I!%&+"$( /$#"(! +

!! + &+(!#++-"-&+(!#++ B2B /$#"(! (+ $!' * '//&!('"(!+ !%

+#+ "" +7#'((:#+ (! 7$(%(! %+ !% +#$('#+ " "#$ &+(!#++#+ $"#$ "! "

(!%((%& '&+"/#$+

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E;/7# * B2B +#(! 7$'#++ (+ ! $!(:"(! +##+ " +7(" "# $ #"##! "#

" *($/+ +#% ! ! #&"(! * #' *($/+" *$ "#!%#$ +##'"(! 7$'#++ $%(! * "#!%#$ '!"$'" !#"("(!+ !%

+(!(! * *(! '!"$'".

S#(! '"(("(#+ (!# ! 7$'#++#+ * 7$+7#'"(! >&(*)(! (! /(!

$#7$#+#!""(!+ 7$#7$(! "#!%#$+ %##7(! +"$"#(#+ !% '!"$'" !#"("(!+

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3.0 Body

3.1 Task 1

Types o Product Lines Deined

?($+" * 7$7$(#"$) $ '" 7$%&'"+. T#+# ("#/+ $# **#$#% !) (! '#$"(!

'!*(&$"(!+ !% 7$%&'#% (! !"('(7"(! * O$%#$+. @$%&'"-(!# %#'(+(!+ '!'#$!

%%(! %##"(! $ $#7+("(!(! 7$%&'"+ (! "# (!#

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!&/#$&+ ''#++$(#+ !% 7"(!+. ?$ #;/7# NCR **#$+ (!# * $#"(

W$+""(!+ &+#% ) $# '&+"/#$+ (# W-M$" !% ,-EI##! +"$#+ + # + )

+/#$ &+(!#++#+. T# +(' W$+""(! '! # #;7!%#% " '!!#'" " +'!!#$+

'#' $#%#$+ ##'"$!(' 7)/#!" %#('#+ !% "#$ ''#++$(#+ " /##" &+(!#++


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>&!"("(#+ +&' + ! ($'$*" /%# /) * (!" "(+ '"#$). T# 7$%&'" (!# (+

%#+'$(#% (! "#$/+ * "# '/7!)


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3.2 Task 2

Ar!u"ent or and a!ainst t#e use o $usiness product porto%io

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?($+" * T# U!%#$% (+ $!% (" /$#" +$# !% %#'(!(!

+$# $". T# U!%#$% + $!% (+(((") !% '!+&/#$ "7-*-/(!%. I"

")7(') '/7#"#+ ! 7$('# 7$/"(! $ +/# "#$ *&!'"(! %(/#!+(!+. A+

$#+&" (" (+ + (#) " # "# #+" $#"&$!+ !% "&+ '(! "# (!#+"/#!"

$#>&($#% " '/7#"# (" ("+ +"$!#$ $(+ *$ /$#" +$#. T# U!%#$% + !" #

/(++#% +&% (" %(+77#$ *$/ "# /$#" + '&+"/#$ )") (+ ")7(') *$

$!%+ (! "(+ >&%$!". I! "# ?MCG '"#$) T# U!%#$% '&% # $#7'## )

+&7#$ /$#" 7$("# #+.

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) (! #-%#*(!#% "$#" /$#" !% () *'&+#% +"$"#) " +#$(! "#

!##%+ * "" +#/#!". T# C#!#$ $!% (+ () '$#"(# !% !(/#. I" *"#!

'#!#+ "# #+"(+/#!" ) '/(! &7 (" (!!"(# 7$%&'"+ !% +#$('#+ !%

)+ " /$#" "#/. T# C#!#$ $!% /(" #;((" "# 7"#!"( " #'/#

#%(! $!%+ "# 77# * "# $!% +7$#%+ #)!% ("+ "$#" /$#" *"#! ) $%-

*-/&" *$/ ("+ ) '&+"/#$+.

?&$"#$/$# T# L#%#$ (+ $!% (" ( /$#" +$# !% 7+("(#+$# $". I" (+ $!% "" $%("#+ #!#$) !% //#!"&/. T# L#%#$ %/(!"#+

(! 7#$'#7"(! "#$/+ "# #++#!"( $!% #>&("(#+ * "# '"#$) ?$ #;/7# "#

#++#!"( #>&("(#+ (! "# &;&$) %+ +#'"$ (!'&%# 7$%&'" %#+(! %#+(!#$ $#7&""(!

>&(") +"$# %'$ (/# '$#"(! !% 7&('("). C&+"/#$+ $# *"#! 7$#7$#% "

*$(# +/# /(!$ #$$$+ *$/ T# L#%#$ % " "# ( $#$% "#) # *$ "#

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$!%. H##$ " /(!"(! ("+ #%#$+(7 7+("(! "# $!% /&+" '!"(! " +")$##!" (! ("+ '"#$) $ #""#$ )#" #% "# '!#+=(!!"(! (! "# '"#$).

M$##$ T# E;-C/7 (+ $!% (" ( /$#" +$# &" !#"(#

+$# $". I" (+ $!% "" (+ ((! ** * ("+ 7+" $(#+. T# E;-C/7 +"(

#;(("+ +&**('(#!" $!% #>&(") " $#"(! "# /$(") * ("+ #;(+"(! '&+"/#$ +# &"

!" #!& " ""$'" !# !#+. S(/7) 7&" "# $!% + +" ("+ ((") " (!!"# !%

+") $##!" (! ("+ '"#$). H##$ + "# &;&$) %+ +#'"$ + '#$)

%#/!+"$"#% T# E;-C/7 '&% # $#+&$$#'"#% + "#$# /(" +"( # (!#$#!"

#>&("(#+ (! "# $!%.

3.3 Task 3

&ey c#aracteristics and types o $usiness $uyer

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I!!"$+ $# "# 7&$+&(! * !# "#'!) 7$%&'"+ $#++(#). T#) +/#"(/#+

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* /$#"(! '/7(! (+ #++#!"( #'&+# "#($ #!%$+#/#!" $#++&$#+ "# "#$

7)#$+ (! "# /$#"7'# "" "# 7$%&'" %#+ (! *'" $.

E$) A%7"#$+ $# &)(! (!" !# 7$%&'" '!'#7"+ #$) #$) (! "#($ (*#')'# &"

&!(# I!!"$+ "#) $# !" "#'!(+"+ "# (!% * 7#7# (# !#

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(+(! "#) $# #) " 7#!(! &7 !) (-"#' /$#" +#/#!".

E$) M$(") (+ +$(! +/# * "# E$) A%7"#$+ ((") " $#"# " "#'!) &"

&"(/"#) "#) $# %$(#! ) +"$! +#!+# * 7$'"('("). T#) !" " +## #-

#+"(+#% $#*#$#!'#+ #*$# (!#+"(! +&+"!"(). B#'&+# "#$# $# + /!) 7#7#

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(! "(+ +#/#!" $&) !#-"($% * "# # %7"(! (*#')'#(!!(! "#($

&+(!#++ (+ #++#!"( *$ "# /!&*'"&$#$ " $#(:# !) +&+"!"( 7$*("+ !% $".

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*$/ $# #-#+"(+#% '/7!(#+. L(# "# E$) M$(") "# L"# M$(")

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'/7&"#$ $#7$#+#!""(! * "# &/! $(! + #;/7#+. B" $# "#'!(')

*+'(!"(! &" !#("#$ **#$+ !) 7$#! &+#*&!#++ " "# &)#$. E+7#$!" + !##$

(%#) &+#% !% !#&$ !#"$+ # +"( !" 7$(%#% "# 7$/(+#% %!'#+ (!

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$"(*('( (!"#(#!'#. T#+# 7$%&'"+ !) 77# " I!!"$+ #'&+# "#) "#!% "

# "#'!) *$ "#'!)+ +#.

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!% "#$#*$# /) !" &) "# 7$%&'". M$# &+#+ 7$$//# CR+ !% %#+"7

+'!!#$+ + #;/7#+ * 7$%&'"+ "" +"$% " "(+ +"#. B" #$# $#"(#)

/"&$# 7$%&'"+ "" **#$#% *#"&$#+ "# L"# M$(") %(%!" !#'#++$() $ '$#

" #$! " &+#. D#(+(! +"$"#) " $(! &"((") " "(+ $&7 ) (!#+"(! (! "# $("

"(!+ J +(/7(*('"(! (!"#$"(! $#7'(! "##$ (+ (" " 7$%&'"+

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'/7!(#+ (! " #7 *$/ "# E$) A%7"#$ " "# E$) M$("). T# E$)

A%7"#$+ " "#'!) !% (!!"(# !# 7$%&'"+ + '!# #!". T#) $#

((! " # '/7(!+ (! "# *'# * 77+("(!. I! +$" "#) $# ((! " &" !

(/ !% "#$"# 7$%&'" *+ *$ &/7 ! "# '/7#"("(!. B) '!"$+" "# E$)

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7$%&'" !##%+ " # /$# '/7#"# !% /"&$# " &/7 "(+ '+/.

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3.3 Task '

Ne( Product de)e%op"ent process

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?($+" * "# #!#$"(! * (%# (+ &"((:(! +(' (!"#$! !% #;"#$! SWOT

!)+#+ + # + '&$$#!" /$#"(! "$#!%+ !# '! %(+"!'# "#/ *$/ "#

'/7#"("(! ) #!#$"(! (%#(#+ (' "# **$%((") ROI !% (%#+7$#%

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/(!%. D&$(! "# N@D 7$'#++ ##7 "# +)+"#/ !(/# !% &+# *#;(# %(+'$#"(! #$

(' '"(("(#+ $# #;#'&"#%. Y& /) !" " %##7 /&"(7# #$+(!+ * )&$ $%

/7 +'#% " +&(" %(**#$#!" ")7#+ !% $(+ ##+ * 7$#'"+.

B#+(%#+ +'$##!(! "# I%# (+ W('(" 7++#++(! /$# ("(! (!%&+"$) "! /+"

"#$ +""#+ (+ +##(! /!) !# (!!"(!+ +"7 (" S"#7 2 J +'$##!(!. D )&

=! S#" +7#'(*(' '$("#$( *$ (%#+ "" +&% # '!"(!% $ %$77#%. S"(' "

"# $##/#!" &7! '$("#$( + 7$ 7$#'"+ '! # +#!" ' " "# (%#-77#$ #$)

!. B#'&+#7$%&'" %##7/#!" '+"+ $# #(! '&"(! $#+ (# W('("

7$#+'$##!(! 7$%&'" (%#+ /#!+ "(! )&$ T7 3 '/7#"("$+ !# (!!"(!+

(!" ''&!" /&' /$#" +$# "#)$# '/7(! &7 " #!#*("+ #!%

'!+&/#$+ '&% #;7#'" #"'. A! (!"#$#+"(! (!%&+"$) *'" A("(! (!%&+"$((+"+ (

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++&/# "" ($7!#+ $# $&!%#% 7#$ +#.

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7$%&'" %##7/#!" !(! #$# "# /$#"(! /#++#+ ( $ #+" (+ *"#!

"# (#+" 7$" * "#+"(! "# '!'#7". D#+ "# '!+&/#$ &!%#$+"!% !##% $ !"

"# 7$%&'" $ +#$('#

B&+(!#++ A!)"('+ $# + !# * "# 7$'#++#+. D&$(! "# N# @$%&'" D##7/#!"

7$'#++ &(% +)+"#/ * /#"$('+ " /!("$ 7$$#++. I!'&%# (!7&" /#"$('+ +&' +

#$# "(/# (! #' +"# + # + &"7&" /#"$('+ "" /#+&$# "# * &!'#%

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*##%'. I" (+ (/7$"!" *$ ! $!(:"(! " # (! $##/#!" *$ "#+# '$("#$( !%

/#"$('+. E#! (* ! (%# %#+!" "&$! (!" 7$%&'" ##7 (" (! "# 77#$ #'&+# (" '!

7$# " # ++#" *$ *&"&$# 7$%&'"+ !% +(+ *$ #$!(! !% $".

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( 7$(%# )& (" (!*$/"(! (! +" /(!&"# (/7$#/#!"+ !%

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#'/(! +)!!)/&+ (" #" "#+"(! !% ("+ #**#'"(# T&+!%+ * 7$$//#$+

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!% "#'!(' +&77$" (+ '!+(+"#!") /!("$(! 7$$#++. K##7(! )&$ %(+"$(&"(!

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7(7#(!#+ %#% (" 7$%&'"+ (+ ! (!"#$ 7$" * "(+ 7$'#++ " + !# 7$#*#$+ !"

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+% /(! +&$# (!"#$! '+"+ $#!" #$+%(! !# 7$%&'" 7$*("+. Y&

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3.* Task *

T#ree pricin! strate!ies

?($+" * +(//(! +"$"#) (+ "# +(//(! (+ "# 7$'#++ * +#""(! ( 7$('#+

+#% ! . I!+"#% * +(! )&$ 7$('#+ ! )&$ '/7#"("(! +(//(! 7$('#

'/#+ *$/ ("(! "# '/7!) !% "# *(!!'( )&$ 7$%&'" $#7$#+#!"+ ")&$ '&+"/#$. T(+ +"$"#) '! # #/7)#% (! #/#$(! /$#"+ #$# '#$"(!

'&+"/#$+ ( )+ !" "# !##+" /+" %!'#% 7$%&'" (#. I" + $+

# (! /"&$# /$#" #$# '&+"/#$+ # $#%) $#(:#% "# * )&$

7$%&'" !% $# ((! " 7) *$ " "#) +## + $"(# (!#+"/#!".

S&$7$(+(!) +(//(! + $+ (! %#'(!(! /$#"+ + )&$ %(#$% '&+"/#$+ $#

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((! " 7) ( &'+ *$ " "#) +## + ! %#$ &" +&7#$($ 7$%&'" (" %(!%(! +&77).

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+#% ! "# /$#" !% !" ! )&$ 7$%&'" )&$ '/7!) $ "# * #("#$

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7$%&'" &" +"( 7$%&'" "" + $#%) "#+"#% ) "#$+ (! "# #/#$(! 7#$(%. T(+

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19/22

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20/22

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21/22

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Page 20of 22


22/22

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BBA 3006 Industrial Marketing (Assignment)

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