brand guideline

We are pleased to present our new Brand Guide-lines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It rep-resents a unique spirit and tradition known for our passionate commitment to giving customers the highest relax experiences and private moment, while relieving the stress.

The guidelines art the result of a comprehen-sive exploration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implemen-tation of these guidelines will help us build our ongoing efforts to communicate our well-known core message of pleasure, relax, and renew.

I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.

content1. identity

-logo-logo usage

- name & tagline

2. color-primary palette

-secondary palette

3. Typography-overview

-usage

4. graphic elements-square motif-graphic band

-checkerboard patten

5. imagery-photography

-typography -illustration

6. brand strategy -overview

-application

7. print media - direct mail

-bounceback card

8. exterior signage -storefront logo sign

9. interior signage-store hours sign-floor-standing banner-sign fixture system -individual signs-cash wrap sign -directional sign-asset protection

10. special demographic areas -branded display-contemporary display

11. electronic media -email promotional-email informational website

12 labels & packaging -private labels-shopping bags -wrapping paper

13. Specialized cam-paigns -more campaign -gift card-membership card

14. corporate communi-cations-stationery

identitybrandboardwordslogo

1

B a t h B o d y W o r k s

1brand boardwords

logo

identity

relaxpriv

ate m

omen

t

r

efre

sh

destre

ss sensual fragrance renew pleasure release

identity 1We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.

The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to com-municate our well-known core message of pleasure, relax, and renew.

I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.

brand boardwords

logo

We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.

The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to com-municate our well-known core message of pleasure, relax, and renew.

I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.

1brand boardwords

logo

identity

plus

drops

infinite

x

We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.

The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to com-municate our well-known core message of pleasure, relax, and renew.

I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.

1brand boardwords

logo

identity

colorprimary palettesecondary palette

2

primary palettesecondary palette

2 color 2We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.

The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to com-municate our well-known core message of pleasure, relax, and renew.

I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.

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campaignssubway poster

3

relaxrelaxbathandbodyworks .com/re lax

2 3We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.

The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing eff orts to com-municate our well-known core message of pleasure, relax, and renew.

I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.

renewrenewbathandbodyworks .com/renew

refreshrefreshbathandbodyworks .com/refresh

campaignssubway poster

electronic media

website

4

electronic media

website

We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.

The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing eff orts to com-municate our well-known core message of pleasure, relax, and renew.

I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.

4

specializedcampaigns

membership cardgift card

5

use of this card constitutes acceptance bythe member of the terms and conditions of

the band and body Insider program. This is not a credit card and is property of bath and body

works and must be returned upon request.

bath and body works.com

02820160628995

use of this card constitutes acceptance bythe member of the terms and conditions of

the band and body Insider program. This is not a credit card and is property of bath and body

works and must be returned upon request.

bath and body works.com

02820160628995

2 5We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.

The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing eff orts to com-municate our well-known core message of pleasure, relax, and renew.

I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.

specialized campaigns

membership cardgift card

2 5We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.

The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing eff orts to com-municate our well-known core message of pleasure, relax, and renew.

I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.

specialized campaigns

membership cardgift card

gift cardgift card

2 5We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.

The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing eff orts to com-municate our well-known core message of pleasure, relax, and renew.

I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.

specialized campaigns

membership cardgift card

gift cardgift card

bathandbodyworks.com/gifts

gift card

bathandbodyworks.com/gifts

labels & packaging

labelspackaging

6

2 6We are pleased to present our new Brand Guidelines for Bath and Body Works. As you know, Bath and Body Works is more than a bran name. It represents a unique spirit and tradition known for our passionate commit-ment to giving customers the highest relax experiences and private moment, while relieving the stress.

The guidelines art the result of a comprehensive explo-ration of the many ways in which when we can increase the consistency of the visual communications associated with Bath and Body Works. A consistent application and implementation of these guidelines will help us build our ongoing efforts to com-municate our well-known core message of pleasure, relax, and renew.

I appreciate your participant, and look forward to seeing the new Brand Guidelines in use across Bath and Body Works enterprise.

labels & packaging

labelspackaging