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What Bath & Body Works is.. The Company Launched in 1990 in New Albany, OH A brand was launched...
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Transcript of What Bath & Body Works is.. The Company Launched in 1990 in New Albany, OH A brand was launched...
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Bath & Body Works
What Bath & Body Works is.. http://vimeo.com/groups/8432/videos/
16256812
The Company Launched in 1990 in New Albany, OH
A brand was launched under the Umbrella of the Limited Company.
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Products Solds
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Company Size
Total Stores = 1606 United States Canada Middle East
Total Selling Sq Feet= 3,850,000
Company Net Sales (in millions)= $2,515
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Who is the Target Customer?
Primary: Women age 18-44 Product categories target specific customer
based on the products Secondary: Men and Children
Products specifically geared
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Current Marketing Srategy Integrated Marketing
Bounce-Back Coupons Direct Mail Email Capture Mobile Coupons Facebook YouTube
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YouTube Online Web Commercials to introduce
new products Customer get to share reviews, how to
use coupons to get the best deal http://
www.youtube.com/user/bathandbodyworks?blend=7&ob=5
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Facebook Fans get exclusive free gifts Customers also have chances to Facebook
Chat with creators of the products Fans get a chance to review products and
talk about their Bath & Body Works experiences
http://www.facebook.com/bathandbodyworks
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SWOT Analysis Strengths
Reasonable Price Recognized Brand Image Strong Customer Loyalty
Weakness Large box company that carry same type of
products Unsuccessful promotion of new natural
products
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SWOT Analysis Cont. Opportunity
E-Commence- better understanding of target market
Social Media Optimization Twitter Promote and educate natural products
Threats Reduced Spending due to economy Competition form other body care shops
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New Digital Marketing Strategy
Stronger presence on Twitter
Social Shopping on Website