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Basics of Print Planning

Expanded Presentation November 1, 2010By Philip Vantassel, C.P.M.Printer1@charter.net

Overview

Everyone touches and sees printing, whether it is a:– Newspaper– An electric service bill– An owner’s manual for the car

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Overview - continued

If an item is printed, someone needs to plan the job.

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Printing comes in many forms

M & M Candies Capsules Books Brochures Maps T-shirts

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START

For this print-planning overview let’s use the acronym “START” .

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Substrate

The material used to print on. The substrate many times is paper but

also can be:– Plastic– Foil– T-shirts– M&M candies– Medicine capsules – Wallpaper– etc.

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Substrate – Paper Type

Bond Text Index Vellum bristol

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Substrate – Paper Finish

Coated Un-coated Vellum Linen

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Substrate – Paper continued

Basis weight Size options Grain

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Type of work

Equipment and finishing processes– Cutting– Folding– Stitching– Binding

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Is this job a:

Sell sheet-print and trim Brochure- prints, trims and fold Catalog-print, trim, fold, stitch Perfect bind Wire-o GBC Padding

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Arrangement

How the work is laid out on the substrate. What are the finishing requirements? Based on the image to be printed is their

equipment limitations? Is mechanical ghosting a concern?

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Resources

Materials Outside services

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Resources - Special Materials

Cartons Shrink wrapping Special cartons Special skids PMS inks Special coatings Glues

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Resources – Outside Services

Foil stamping Embossing Mounting Lamination Special shipping Special packing requirements

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Total

The quantity ordered. How you plan to print a quantity of ten

is different than a quantity of ten million.– Web– Digital– Sheet-fed

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