BASIC MANUAL - Odebrecht · 02. Logo The exclusive Odebrecht logo and the red box compose our logo....

BASICMANUALLogo application

01. Introduction

We’re an Organization originatedin Brazil and with global presence.In order to have a consistentand admired brand everywherewe go, we must learn how tocorrectly apply our brand.

02. Logo

The exclusive Odebrecht logo and the red box compose our logo.

Important: Always use original filesand never change the predefinedmeasurements or drawings.

01. INTRODUcTION 02. LOGO

exclusion zone colors backgroundsVersions maximum reduction

03. vIsUaL UNIvERsE

CONSTRUCTION

All proportions shouldbe respected as indicatedin the adjacent figure.


CONSTRUCTiON COlORS baCkgROUNdSVERSiONS maximUm REdUCTiON

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exClUSION zONe

The exclusion zoneguarantees the integrityof the logo and is measuredby the height of the letter “e”.


CONSTRUCTiON exClUSiON zONe baCkgROUNdSVeRSiONS maximUm RedUCTiON

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COlORS

ODEBRECHT REDPANTONE 485C C 0 M 100 Y 100 K 0 R 228 G 31 B 43 Hexadecimal #e41F2B

Our logo is applied in whiteover the Odebrecht Red box.


CONSTRUCTiON exClUSiON zONe COlORS baCkgROUNdS maximUm RedUCTiON

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VeRSIONS

Primary Version:logo in white over the red box.

We do not use a red logo overa white background.

ATTENTION:!



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Secondary Version:logo with white border.

RESTRICTED USE

VeRSIONS



03. vIsUaL UNIvERsE

Positive Grayscale Version:logo in white overthe black box.

RESTRICTED USE

We do not use a black logo overa white background.

ATTENTION:!

VeRSIONS


CONSTRUCTiON exClUSiON zONe COlORS VeRSiONS maximUm RedUCTiON

03. vIsUaL UNIvERsE

BACkgROUNdS

Do not apply the Odebrecht logoover other red tonalities or colors thatdon’t contrast with the Odebrecht Red.

ATTENTION:!

We apply the logo overthe Odebrecht Red or otherbackgrounds that contrastwith this color.


CONSTRUCTiON exClUSiON zONe COlORS VeRSiONS maximUm RedUCTiON

03. vIsUaL UNIvERsE

We only use the grayscale Version of our logo in black-and-white printed materials – e.g. fax and memos.

Do not apply the white border in otherversions of the logo. Its use is exclusivefor the secondary version.

ATTENTION:!

BACkgROUNdS


CONSTRUCTiON exClUSiON zONe COlORS baCkgROUNdSVeRSiONS

03. vIsUaL UNIvERsE

mAxImUm RedUCTION

In print, our brand shouldbe 15mm wide or more.

In digital media, our brandshould be 120 pixels (72 dpi) wide or more.

15mm or 120 pixels (72 dpi)

03. Visual universe

It’s important that the essenceof our brand is maintained andcomprehended in our visual universe.Here you’ll find guidelines thatwill help you build the elementsto compose this universe, suchas the color palette and typography.


TyPOGRaPhic

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Our main color is theOdebrecht Red.

Our chromatic universeis composed of 3 supportingcolors: Odebrecht Burgundy,Odebrecht graphiteand Odebrecht Silver.

ODEBRECHT REDPANTONE 485C C 0 M 100 Y 100 K 0 R 228 G 31 B 43 Hexadecimal # e41F2B

ODEBRECHT GRAPHITE

PANTONE Cool gray 9C

C 0 M 0 Y 0 K 70 R 117 G 120 B 123 Hexadecimal #75787B

ODEBRECHT BURGUNDY

PANTONE 187C C 0 M 100 Y 100 K 30 R 166 G 25 B 46 Hexadecimal #A6192e

ODEBRECHT SILVER

PANTONE Cool gray 2C

C 0 M 0 Y 0 K 10 R 208 G 208 B 206 Hexadecimal #d0d0Ce

CHROmATIC


ChROMaTIC

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Our visual identity hasan exclusive typographic family.

To obtain a copy of this font,contact our Communicationsdepartment.

Odebrecht Slab ABCDEFGHIJKL abcdefghijkl 0123456789

Odebrecht Slab Italic ABCDEFGHIJKL abcdefghijkl 0123456789

Odebrecht Sans ABCdeFgHIJkl abcdefghijkl 0123456789

Odebrecht Sans Italic ABCDEFGHIJKL abcdefghijkl 0123456789

Odebrecht Sans Bold ABCDEFGHIJKL abcdefghijkl 0123456789

Odebrecht Sans Bold Italic ABCDEFGHIJKL abcdefghijkl 0123456789

TyPOgRAPHIC


ChROMaTIC

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Our history Nossa história

InternacionalizationInternationalizaçãoOne of challenges that Odebrecht faces is the mission of establishing a single standard of quality that is up to speed with the world’s most demanding markets. And without failing to respect the particular characteristics of each country when dealing with very different cultures.

Perfurar túneis nas Cordilheiras dos Andes, a -18ºC e enfrentando tremores de terra até 30 vezes ao dia. Construir uma hidrelétrica em meio aos conflitos internos de Angola. Esses foram alguns dos desafios assumidos pela Odebrecht quando, em 1979, partiu para a internacionalização de suas atividades. Até hoje, a Odebrecht já passou por 35 países, em quatro continentes.

Odebrecht SlabUsed in titles and headlines.

Odebrecht Slab ItalicUsed in titles and highlights in other languages.

Odebrecht Sans BoldUsed in subtitles and headlinesof longer texts.

Odebrecht Sans Bold ItalicUsed in subtitles and headlines of longertexts in other languages.

Odebrecht SansUsed in longer texts.

Odebrecht Sans Italic Used in citations in other languages.

TyPOgRAPHIC


ChROMaTIC

03. vIsUaL UNIvERsE

For technical content, formswith variable data, emailsand other materials in whicha system font is required, we usethe typographic family Tahoma,in its Regular and Bold variations.

Use the secondary typographicfamily only when the maintypography is unavailable.

ATTENTION:!

January XX, [email protected]

Dear Mr. Silva,

So you can learn about our signage, this document is a demonstration of theOdebrecht letterhead.

With the page set to the A4 format, the body text of your letter should fill theentire page, respecting the following spacing: header of 4 cm, lower marginof 1.5 cm and left and right margins of 2 cm.

Use the Tahoma font in size 10, with spacing of 120% (1.2 or 12 points),depending on the word processor, and align the text to the left or justify it.

Don’t forget to skip a line (Enter) between paragraphs. That will facilitate thereading and allow a quick breather between ideas.

Now that you’ve read and understood our tips, you’re ready to start composingyour letters.

TyPOgRAPHIC

Here you’ll find the guidelinesnecessary to use and apply our logo.Follow them at all times.

The elements here enclosedare not to be altered or usedin the creation of new logos.

Project: InterbrandJune, 2013

BASIC MANUAL - Odebrecht · 02. Logo The exclusive Odebrecht logo and the red box compose our logo....

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