Basic Layout & Design

By: Charlena K. Vinglass

Understanding Design

• There are four good design principles in design: proximity, contrast, alignment and repetition.

• There is one thing to keep in mind….

Keep it Simple!• Overusing color and just using too many

graphics and images can detract from your main goal.

Proximity

• Proximity: Proximity is the placing of similar objects together physically and objects that aren't alike further apart (Houle, 2013).

Contrast

• Contrast: Contrast is the occurrence of differing elements, such as color, value, and size. It creates interest and pulls the attention toward the focal point (Houle, 2013).Think of light on dark and dark on light. However, you need to play with the color wheel to see what works best with your brochure. Most of the of time, it is best to have a light background.

Alignment

• Alignment: The adjustment of an object or words and pictures in relation with other objects (Houle, 2013).

Repetition

• Repetition: The recurrence of elements like lines, colors, fonts and font sizes, to make the piece look like it was created cohesively and not randomly. Any element that occurs is generally repeated, which often differs from the main point of interest (Houle, 2013).

References

Houle, Andrew. (2013). 4 Principles of Good Design for Websites, Retrieved on May 19, 2013, from http://www.myinkblog.com/4-principles-of-good-design-for-websites/

Image References

Alignment. Retrieved on May 19, 2013, from campimnews.blogspot.com

Contrast. Retrieved on May 19, 2013, from emaccreative.wordpress.com

Good Design. Retrieved on May 19, 2013, from www.myinkblog.comProximity. Retrieved on May 19, 2013, from campimnews.blogspot.com

Repetition. Retrieved on May 19, 2013, from www.underworldmagazines.com