Basic Internet Marketing: Brian Mak at SMECC - 20130129
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Transcript of Basic Internet Marketing: Brian Mak at SMECC - 20130129
Brian Mak
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101: What is SEO and why is it important SEO = Search Engine Optimization = people can easily find you in lycos and excite
Traffic - This important because it drives traffic to your website
Not all traffic is created equal Social Media
Direct to site
Organic Search
Paid Search
Email referral
Bookmarked
Top 8 sites
What do you want your traffic to do?
Irony
Social Media
Direct to site
Organic Search
Paid Search
Email referral
Bookmarked
Top 8 sites
It’s all relative and comes back to SEO
Refer to: http://www.va4business.com/business/887/seo2012/ Shortened: http://tinyurl.com/hkcommonsseo
7s – SEO – It’s not rocket science
1. Link metrics for a specific page (21%) – Get quality links
2. Domain level link authority (21%) – popularity contest
3. On page keyword usage (15%) – "all in" words
4. Domain level keyword usage (11%) – your URL is important
5. Social Activity on page level (7%) – who’s talking about you
6. Social activity on domain level (7%) – be social
7. Traffic / Query Data (6%) – nerd data: bounce rates, click through rates, engagement
8. Bonus: Site Architecture
Now what? Why should anyone care about your site?
1. Link metrics for a specific page (21%)
2. Domain level link authority (21%)
3. On page keyword usage (15%)
4. Domain level keyword usage (11%)
What are my action points?
5. Social Activity on page level (7%)
6. Social activity on domain level (7%)
7. Traffic / Query Data (6%)
Press
Share
Be shared
Get Organized
Some Tricks
Videos
Location
Quick Examples
Regus
Search term: serviced offices
Quick Examples Search term: Russian guy from rocky
Quick Examples Search term: suit tailor Search term: Hong Kong suits