Base Research and Consultancy profile

BASE RESEARCH (INDIA)

Main- Office

PLOT No-72,GOPAL NAGAR EXTN.(X-BLOCK)NAJAFGARHNEW [email protected]

DATA Collection

method

Understand Client

need


Approved DATA to

client

In Hard & Soft Copy

Specialist Fields

Consumer/FMCGRetail ResearchFood & DrinkKidsBusiness & Industrial (B2B)Financial ResearchE-Commerce & OnlineEmployee ResearchCustomer Research


Customer ResearchControls & InstrumentationEnvironmentPublishingMedia & AdvertisingOpinion ResearchProduct Testing/DevelopmentUtilities & Fuel

The key to BASE’s success has been a centralized approach to data collection assignments. Conducting multimarket projects from one location offers a wide range of benefits, which the vast majority of the leading MarketResearch agencies now take advantage of Data Integrity

Cost Effectiveness

Time Efficiency


Single Project Manager

Fast Problem Solving

Combined results

Ease of briefing/debriefing

Remote monitoring

BASE achieves this centralized approach by operating a 24/7 data collection facility that conducts interviewing into North India on a parallel basis and global work on a shift pattern to match the particular time zones required.BASE prides itself on being able to offer the full range of data collection services. Our aim is to provide all of our clients with a 'one-stop' service for all of their requirements. The main services offered are as follows, but please feel free to contact us for advice on any assignments that do not match these main methodologies.

International CATI


International CATI

International Web

Mixed-Mode Projects

Focus Group Recruitment

Face-to-Face Recruitment

Field Work Area’s

Well equipped with sophisticated technology and experiencedprofessionals, we have been able to offer pro-active Market Researchfieldwork services that include:-

Face-to-Face Interviews


䞼Face-to-Face interviews are the most effective method of datacollection in all research work.䞼We have a national field force, all trained to the industrystandards and all successfully completing projects for us on aregular basis.䞼 We conduct in-home interviews, street interviews and exitinterviews.

Clinics

Consumer Clinics are the most effective way of recruitment, total quota


Consumer Clinics are the most effective way of recruitment, total quotaand time slot management. We recruit and manage car clinics andconsumer clinics on a regular basis. We have a talented team which isexperienced enough to understand the criticality and thus updates you onrecruitment, total quota and time slot management. We also handle allother desired logistics like Cars / Products for display and venue hire, etc.

Depth Interviews

With extensive experience in accompanied shopping, we also recruit in-depth one-on-one interviews across a host of business and

consumer sectors. Techniques used include:


consumer sectors. Techniques used include:

One-on-ones

Paired depths

Accompanied shops

Group Discussions

The recruitment of respondents is the essence of the research industry and this fact is evident at a group discussion.

Our rich experience in this area and our drive for perfection has acquired us a wide client base. Techniques used include:

Standard group discussions (focus groups) Mini groups


Mini groups Peer groups

Family groups Triads

Extended Creative Groups Workshops (all day and half day)

Pre-tasking, product placement groups and recalled groups

Hall Tests / Central Location Tests

Base research’s market research sleuths have access to almost every prominent high street location. A trained deputy operates underneath each supervisor so we are in a position to conduct lots of halls


each supervisor so we are in a position to conduct lots of halls simultaneously

Project Manager Planning & Coordination

ᚘThe Project Manager is the conduit between the managementand the client. Project Managers keep our clients well informedthroughout the course of a project. Their responsibilities includepreparing documents, selecting the most talented people in thefield for the study, briefing clients' field team, ensuring that iswork is being expedited in accordance with the requirements ofthe clients.

Planners : Quality


Planners : Quality

The Quality Coordinators are the ones ensuring field reporting, checking quality, overall monitoring, and leading the desired team. They are a key player for proper execution of the assignment.

Quality Control

We ensure the highest possible interviewing and recruiting standards using the following procedures:

-From time to time, a supervisor will accompany an interviewer on a particular project in order to observe them in action.

-By back-checking and pre-checking with respondents that have been interviewed or recruited to check that everything was as it should have

been/that they qualify for the interview / group discussion.


--By editing (or hand checking) each and every completed questionnaire

returned to Base Research.

- On qualitative work, previous group attendance lists are checked to minimize repeat respondent’s unless otherwise agreed upon.

Through our quality procedures we set

out to:Safeguard the general public against abuses of the personal

interview relationship.

Benefit the end client by providing a further guarantee of standards of integrity and field quality.


Benefit the survey practitioner by offering acknowledged evidence to distinguish the ethical professional from the amateur and the

charlatan.

Benefit the research profession by improving relations with other influential groups concerned with the welfare of society.

Terms & Conditions:Indian Clients:

We start a Project only after the receipt of written acceptance of the quotation. Acceptance of the quotation is deemed to include

acceptance of these Terms of Business.

Quotations are valid for 30 days from the date of issue. If, however, the terms of reference or methods are changed you agree that the

quotation will be revised accordingly.


quotation will be revised accordingly.

Quotations are made exclusive of Service Tax. All monetary amounts are in INR unless agreed by us in writing in advance. Invoices must be settled in INR to the full amount with any bank charges to be paid

by the client.

Where Base Research have been asked to provide cash expenses / incentives a separate Incentive Invoice will be raised. Such Invoices

are due for IMMEDIATE payment INR FULL.

All other invoices are due for payment after 21 days unless otherwise agreed in

writing.

In the case of invoices that are sent to third parties the liability for outstanding

money shall revert after 40 calendar days to the person or persons or company

responsible for commissioning the Fieldwork.

Base Research reserve the right to suspend any work on a Project where invoices

Cont…


Base Research reserve the right to suspend any work on a Project where invoices

are not settled according to these terms and conditions.

If a Project is cancelled, reduced in scale or curtailed by arrangement between the

Client and the Company, the Cancellation Provisions as set out in our Cancellation

and Postponement page will apply

Non Indian Clients

Work on a Project will only commence upon receipt of written acceptance of the quotation. Acceptance of the quotation is deemed to include

acceptance of these Terms of Business.

Quotations are valid for 30 days from the date of issue. If, however, the terms of reference or methods are changed you agree that the quotation

will be revised accordingly.


will be revised accordingly.

Quotations are made exclusive of Service Tax. All monetary amounts are in INR unless agreed by us in writing in advance. Invoices must be settled

in INR to the full amount with any bank charges to be paid by the client.

Any amounts that Base Research may give in currencies other than INR are illustrative only.

50% of our Fees are payable on commissioning plus any disbursements that exceed our credit limits .Base Research will raise an Initial Invoice for this purpose. Such Invoices are due for payment

after 7 days. The balance of the Fees plus all other agreed disbursements will be invoiced upon completion.

Where Base Research have been asked to provide cash expenses they will either be included in the Initial Invoice or Base Research may at its sole discretion issue a separate Actual Reimbursement Invoice. Cash payments will be made by Base Research only after settlement


Cash payments will be made by Base Research only after settlement of any such Initial Invoices.

All other invoices are due for payment after 21 days unless otherwise agreed in writing.

Base Research reserve the right to suspend any work on a Project where invoices are not settled according to these terms and

conditions.If a Project is canceled, reduced in scale or curtailed by arrangement between the Client and the Company, the Cancellation Provisions as

set out in our Cancellation and Postponement page will apply.

Force Majeure

Base Research shall not be liable for any delays, failures, losses or damage of any kind whatsoever including any delay by Market Xcel in the provision

of any Services where such delay arises from any cause beyond the reasonable control of the Company.


Such causes include but are not restricted to Acts of God or of the public enemy fires floods adverse weather earthquakes traffic or transport

disruption or failure illness epidemics quarantine restrictions strikes or other industrial action freight embargoes electrical cut or shortage communication equipment or system failures acts or omissions of subcontractors or other

third parties or any other circumstances beyond its control.

Jurisdiction and DisputeResolution

All the matters of dispute shall be subject to Delhi jurisdiction. Where any party becomes involved in a dispute claim or potential claim in

relation to which they are or may become parties to legal proceedings they will take steps to:

a) Follow a reasonable procedure prior to and with the intention of avoiding formal legal proceedings;


avoiding formal legal proceedings;

b) Encourage all parties involved to use an alternative dispute resolution (ADR) procedure at an early stage and at any other relevant stages

where appropriate;

c) in the event that any party involved requests ADR and any of the parties wishes to decline, put their reasons for so declining in writing to the

other parties involved

During the course of a project Base Research may carry out any of the following services.Notwithstanding the items listed here Base Research always considers every Client request with theaim of satisfying all the needs of our Clients.


provide Qualitative Fieldwork schedules, confirm bookings of venues and filming services on behalf of the Client,

prepare and dispatch any materials or equipment requested by the Client, provide maps and/or directions to venues,

Arrange and distribute Incentives, provide quota / recruitment updates,

provide Qualitative respondent details prior to the date of the event, (As May Be Agreed)

.

Although we cover entire India Operations but to name the center’swhere we have local teams/affiliates** working with us are as follows:

NORTH WEST EAST SOUTH

� Jaipur � Mumbai � Kolkata � Chennai

� Ludhiana � Ahmedabad � Guwahati � Banglore

� Hyderaba


� Lucknow � Pune � Patna� Hyderaba

d

� Kanpur � Bangalore

The availability of teams is subject to the Project Profile which in turn is derived from the Product Category to be Surveyed, The target respondent to be interviewed and any other factor as may be.

Base Research and Consultancy profile

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Transcript of Base Research and Consultancy profile