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Barry Group Strategy Forward
Transcript of Barry Group Strategy Forward
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Introducing Barry Group
• A full service strategic planning, marketing and communications firm
• Since 1985, we have helped hundreds of regional and national clients find a path to continued success
• Ideally positioned to provide efficient and personalized service to clients headquartered across the United States
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The path to success
Charted through
• Strategic Planning
• Differentiation
• Effective Implementation & Communication
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The path to success
On the following slides are just a few examples of how Barry Group utilized strategic planning, differentiation and effective communication to put clients on a path to success.
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Barry Group helped palette manufacturer, J.F Rohrbaugh, innovate and implement a new product offering – colored mulch.
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Barry Group totally rebranded York County’s transit system to the highly memorable rabbittransit. Awareness and ridership have increased ever since.
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Barry Group developed a strategic campaign to aid an anemic physician referral program for Hanover Hospital. The DocFinder campaign has increased calls & referrals dramatically.
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Barry Group helped Dallco define their brand as a “Made in the USA” manufacturer and developed materials and a process to generate new leads in new markets.
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Barry Group developed a new strategy and communications plan that solidified Shipley Energy’s 14 divisions under one brand umbrella and helped communicate their competitive difference.
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Barry Group has used extensive research and strategic communications to help the NYAAIF fight insurance fraud for nearly a decade.
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What makes us different?
Our core philosophy and the way we work
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Our Philosophy
Marathon vs. Sprint
• Our philosophy focuses on building a long-term, consistent marketing culture rather than a short-burst, trial-and-error sprint marketing approach
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The Way We Work
Minimize Risk – Maximize Results
• To minimize the risk to your marketing budget, a systematic, replicable series of steps that are taken through every phase of the work we do
• From initial strategy and research, these steps are taken to ensure your brand and message resonate with the intended target audience during creative implementation.
We call this process…
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Minimize Risk – Maximize Results
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Minimize Risk – Maximize Results
Strategy needs to lead everything you do. Implementing a solid strategy then leads to…
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Build the structure for lasting success.
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Barry Group uses planning models to reach your goals.
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Miss a step and you won’t reach the other side.
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Start Building
• Build your bridge to success today – we’re not here to sell…we’re here to solve
• Look at marketing as an investment, not an expense
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Focus on You
• A meeting with us is focused on you – a frank discussion about what you are facing and what you want to accomplish
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Contact Barry Today
• Call 717-856-1500 ext. 222
• Email [email protected]
• Visit www.barrygroup.com
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Leading the way to