Barometre 2013 marketing digital
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Transcript of Barometre 2013 marketing digital
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Baromètre du Marketing Digital 2013
26 Février 2013
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Bienvenue Pierre Casanova Directeur Général Adobe France Directeur Région Adobe SouthWest
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1. Table Ronde : Analyse des résultats du Baromètre Digital 2013 2. Mythes et Légendes du Digital Marketing 3. Tirage au sort et remise d’un terminal mobile
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Introduction
Les participants à la table ronde
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Introduction
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SFR Thibault Gossé Digital Marketing & CRM Manager Crédit Agricole Cheuvreux Thomas Jorion Analyste Digital Marketing Un acteur leader de l’Assurance Marketing Manager
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Résultats du Baromètre
Animateur Pascal Malotti
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Préambule
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Un panel toujours aussi représentatif pour donner du sens aux résultats que
nous allons commenter…
Merci !
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!Introduction
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Le digital dans la transformation de l’entreprise ?
Adobe Confidential – Do not distribute.
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Le digital dans la transformation de l’entreprise ?
Adobe Confidential – Do not distribute.
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Le digital dans la transformation de l’entreprise ?
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Acquisition
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Quelles priorités dans vos leviers d’acquisition ?
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Quelles priorités dans vos leviers d’acquisition ?
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Des évolutions en cours…
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Quelles priorités dans vos leviers d’acquisition ?
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Conversion
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Qu’est-ce qu’une conversion type pour une marque ?
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Quels freins à la conversion ?
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Fidélisation
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La fidélisation est-il un enjeu de CRM pour votre marque ?
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Le online est-il important pour votre stratégie CRM ?
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Quel programme de fidélisation ?
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Conclusion
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A venir en 2013
Des prédictions pour 2013 ?
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Valtech en quelques mots
Agence de marketing digital
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We are a new breed of digital marketing & technology agency
Hello, we are Valtech.
Notre mission
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France Germany
Sweden Denmark UK
USA Turkey
Brazil
Middle East India
Asia Pac
Korea
15 offices, 8 countries, 3 continents.. 1400 people, One agile organization.
100+ International Digital Projects delivered.
Une présence internationale
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Une vision intégrée des projets
Strategy-Design-Creation-Architecture-Development-Integration-Testing-Roll-out-Support-Optimisation
Projet Agile
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Notre différence
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Ce que nous pouvons faire pour vous
CREATE BUILD TRANSFORM
Ré-inventer l’expérience de marque
Transformer le business et la façon d’opérer
Développer les services et les plateformes
digitales intégrées au SI
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Ils nous font confiance
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Nous contacter!
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Pascal Malotti Directeur Pôle Conseil, Valtech [email protected] Valtech 103 rue de Grenelle 75 007 Paris [email protected] +33 1 76 21 15 00 valtech.fr