BAROMETRE CAC40
-
Upload
tequilarapido -
Category
Business
-
view
2.563 -
download
1
description
Transcript of BAROMETRE CAC40
![Page 1: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/1.jpg)
superviz.in social media performance
CAC 40Baromètre des compétences digitales du CAC 40
![Page 2: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/2.jpg)
disclaimer
superviz.in social media performance
![Page 3: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/3.jpg)
tequilarapido.3superviz.in social media performance
1) des clients dans le panel
2) une agence, pas un institut
3) un media dynamique
![Page 4: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/4.jpg)
baromètre
superviz.in social media performance
![Page 5: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/5.jpg)
tequilarapido.5superviz.in social media performance
1) compétences digitales
2) digital= web + social + mobile
3) pas collection d’outils, un média
![Page 6: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/6.jpg)
méthodologie
superviz.in social media performance
![Page 7: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/7.jpg)
tequilarapido.7superviz.in social media performance
1) trois domaines de compétences
2) un score pour chacun
3) le total pondéré = QI digital
![Page 8: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/8.jpg)
tequilarapido.8superviz.in social media performance
1) site = 35%
2) medias sociaux = 50%
3) mobile = 15%
![Page 9: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/9.jpg)
classement
superviz.in social media performance
![Page 10: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/10.jpg)
tequilarapido.10superviz.in social media performance
BRILLANT
EFFICACE
MOYEN
LIMITÉ
DÉPASSÉ
20,00%
35,00%
17,50%
17,50%
10,00%
![Page 11: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/11.jpg)
tequilarapido.11superviz.in social media performance
RANKING GROUPE QI DIGITAL TYPE
1 Renault 2744 Brillant
2 France Télécom - Orange 1962 Brillant
3 Crédit Agricole 1674 Brillant
4 Schneider Electric 1564 Brillant
5 BNP Paribas 1553 Brillant
6 Lafarge 1445 Efficace
7 Accor 1415 Efficace
8 Alstom 1317 Efficace
9 EADS 1313 Efficace
10 LVMH 1311 Efficace
![Page 12: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/12.jpg)
sites
superviz.in social media performance
![Page 13: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/13.jpg)
tequilarapido.13superviz.in social media performance
GROUPES GLOBAL
Alcatel-Lucent http://www.alcatel-lucent.fr/ 80
Suez Environnement http://www.suez-environnement.fr/ 77
GDF Suez http://www.gdfsuez.com/ 74
Arcelor-Mittal http://www.arcelormittal.com/ 70
BNP Paribas http://www.bnpparibas.com/ 67
Crédit Agricole http://www.credit-agricole.com/ 66
Peugeot Citroën (PSA) http://www.psa-peugeot-citroen.com/ 66
EDF http://www.edf.com/ 63Renault http://www.renault.com/ 62Vivendi http://www.vivendi.com/ 62
![Page 14: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/14.jpg)
tequilarapido.14superviz.in social media performance
1) brand content/curation (60%)
2) Intégration des médias sociaux
3) approche services (42%)
![Page 15: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/15.jpg)
tequilarapido.15superviz.in social media performance
![Page 16: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/16.jpg)
tequilarapido.16superviz.in social media performance
97%FLASH
38%62%MOBILE
3%
Have Don’t Have
RESPONSIVE 97%3%
![Page 17: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/17.jpg)
superviz.in social media performance
médias sociaux
![Page 18: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/18.jpg)
tequilarapido.18superviz.in social media performance
55% 85% 60% 58%
FACEBOOK TWITTER YOUTUBE MOBILE
+7pts +5pts +7pts +3pts
![Page 19: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/19.jpg)
tequilarapido.19superviz.in social media performance
2007 2008 2009 2010 2011
10
57
8Adoption de Facebook
2007 2009 2010 2011
France Télécom Renault Accor EDF
BNP Paribas Crédit agricole EADS
GDF Suez Alstom Vinci
Saint-Gobain Peugeot LVMH
Essilor Danone Safran
Lafarge SA Bouygues
Publicis Groupe Schneider Electric
Capgemini
![Page 20: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/20.jpg)
tequilarapido.20superviz.in social media performance
Absents :
Air liquide, Alcatel-Lucent, Arcelor-Mittal, AXA, Carrefour, Essilor
International, L'Oréal, Michelin, Pernod-Ricard, PPR, Sanofi-
Aventis, Société Générale, STMicroelectronics, Suez
Environnement, Technip, Unibail-Rodamco, Vallourec, Veolia
Environnement, Vivendi, Peugeot Citroën (PSA).
Présence sur Facebook
Aucune page
Page non officielle
Page officielle
![Page 21: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/21.jpg)
tequilarapido.21superviz.in social media performance
GROUPES SCORING
Renault 32France Télécom 30Accor 28BNP Paribas 27LVMH 27Lafarge SA 24Alstom 21Danone 21Total 21Capgemini 20
238 732
0,35%
214 445
27 344
0,30%
150 390
0,15%
69 709
0,14%
0,23%
0,66%
0,17%
0,39%
0,20%
16 095
17 595
8 835
13540
15 369
TAUX D’ENGAGEMENT
NOMBRE DE FANS
0,02%
![Page 22: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/22.jpg)
tendances
superviz.in social media performance
![Page 23: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/23.jpg)
tequilarapido.23superviz.in social media performance
BRILLANT
EFFICACE
MOYEN
LIMITÉ
DÉPASSÉ
Renault
France Télécom
BNP Paribas
Crédit Agricole
EADS
Alstom
LVMH
EDF
Alcatel-Lucent
Schneider Electric
Saint-Gobain
GDF Suez
Essilor International
Société Générale
Publicis Groupe
Total
Danone
Safran
Peugeot Citroën (PSA)
Bouygues
Suez Environnement
Arcelor-Mittal
Vinci
L'Oréal
Air liquide
Pernod-Ricard
STMicroelectronics
Michelin
Carrefour
PPR
Technip
Vallourec
Unibail-Rodamco
20,00%
35,00%
17,50%
17,50%
10,00%
Veolia Environnement
Sanofi-Aventis
Capgemini
Lafarge SA
Accor
Vivendi
AXA
+7,5%
+12,5%
-7,5%
-7,5%
-5%
![Page 24: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/24.jpg)
tequilarapido.24superviz.in social media performance
Dépassé
Moyen
Efficace +10%
+13%
+18%
PERNOD RICARD
SAINT-GOBAIN
EADS
Limité
Efficace
Brillant
Créé en Janvier 2012, le compte twitter du groupeentre directement à la 19ème place du classement.
Audience Facebook en croissance de 65% par rapport à Septembre.
La page Facebook du groupe est celle qui a le taux
d‘engagement le plus élevé du CAC40 (1,44%).
![Page 25: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/25.jpg)
tequilarapido.25superviz.in social media performance
Have Don’t have
PINTEREST 43%57%
INSTAGRAMHave Don’t have
87%13%
![Page 26: BAROMETRE CAC40](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b611684a79595e6f8b45b1/html5/thumbnails/26.jpg)
tequilarapido.26