FURTHER RISE IN TRUST IN INDONESIAWITH BUSINESS AS THE MOST TRUSTED INSTITUTION IN THE COUNTRY, SAYS THE 2014 EDELMAN TRUST BAROMETER

THE LATEST RESULTS SEE A BIG RISE IN INDONESIAN TRUST IN NGOS

A RISE IN TRUST IN GOVERNMENT, BUT STILL BUSINESS AND THE MEDIA ARE THE MOST TRUSTED OF THE FOUR INSTITUTIONS

RANKING GLOBALLY

THE COUNTRY REMAINS ONE OF THE MOST “TRUSTING“ NATIONS IN THE WORLD

OUT OF THE 27 COUNTRIES SURVEYED

UP A TOTAL OF 6% FROM LAST YEAR.

TO 53% TO

73%+22%+6%

with an overall trust index average of 72%

22% RISE IN THE LEVEL OF TRUST IN NGOS AMONGST INFORMED PUBLICS

THERE WAS ALSO A SURPRISE RISE IN TRUST IN GOVERNMENT

INDONESIANS TRUST PUBLICALLY TRADED COMPANIES THE MOST

BUSINESS CLAIMED THE NUMBER ONE SPOT AS THE MOST TRUSTED INSTITUTION

With 82% overall trust (the highest trust score for business in the world).

State-owned enterprises (SOEs) were the least trusted, with a trust score of 68% compared to91% for publically traded companies.

WHEN ASKED WHICH SPOKESPERSON THEY SAW AS THE MOST CREDIBLE, INDONESIANS LISTED ‘TECHNICAL EXPERTS‘, ‘ACADEMICS‘ AND ‘A PERSON LIKE YOURSELF‘.

‘TRUST A GREAT DEAL’ SCORES FOR BUSINESS WERE, ON AVERAGE, MORE THAN TWICE THOSE FOR GOVERNMENT ACROSS ETHICS & TRUTH TELLING

FOR BUSINESSES WANTING TO BUILD TRUST, SOCIAL ISSUES CONTINUED TO BE HIGH TRUST DRIVERS, WITH ‘LISTENING TO CUSTOMERS’, ‘ACTING ETHICALLY‘, AND ‘LOOKING AFTER EMPLOYEES‘ RANKING AS THE HIGHEST TRUST BUILDING ATTRIBUTES.

INDONESIANS LISTED ‘BUILDING INFRASTRUCTURE’ AS THE MOST IMPORTANT ROLE FOR GOVERNMENT IN BUSINESS.

THE KEY TAKEAWAY FROM TRUST THIS YEAR WAS THAT BUSINESS IS MUCH MORE TRUSTED THAN GOVERNMENT AND EXPECTED TO GET INVOLVED IN SOCIETY AND COMMUNITIESIN THE PUSH FOR CHANGE.

visit www.edelman/Trust2014 for more information

53% 82%