Logistics & Supply Chain Management - barilla spa case study - 2009
Barilla Spa Case
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Barilla Spa Case
Submitted byApurva mittal
Gaurang agarwalRiya Giri
Yash Maurya
![Page 2: Barilla Spa Case](https://reader038.fdocuments.in/reader038/viewer/2022100801/588b20f71a28abed688b4c97/html5/thumbnails/2.jpg)
INTRODUCTION
Founded by Pietro Barilla in 1875. 21% annual growth rate during the 1980’s.World’s largest manufacturer as of 1990.35% market share in Italy.22% market share in Europe.Strong brand image.In depth market campaign
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Key Issues
• Increasing operational inefficiencies• Cost penalty This results from large week to week variations
in its distributors order pattern.
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Distribution Channel
• Raw Material• Supplier• Manufacturer• Distributor• Customer• End Consumer
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Product distribution
A.• Independent storesB.• Independent supermarkets• Chain supermarkets
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Bullwhip effect
Amplified Variation in demand as one moves up the Supply chain.
Retailer Wholesaler
DistributorFactory
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Cause of Bullwhip effect
• Demand forecast• Long lead times• Order batching• Price fluctuations
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Implementations of JID
• Barilla logistics would forecast and deliver the appropriate quantities at specific time.
• Better able to meet demand.• Would allow barilla to distribute workloads
more evenly and efficiently.• Decisions on distributions are transferred to
barilla.
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JID benefits
• Decreases wasted overtime.• Decrease inventory and carrying cost.• Improve service sales.• Increase ROI for all
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