Barcelona Service Jam 2014

Organised by:

Supported by:

Welcome to the Barcelona Service Jam 2014!7-9 March

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Truly a global event!

Taking place at the same time in 100+ different locations all over the world!

3 | Start End

What will we be doing

today?Mingle

Welcome

Introduction

Theme Brainstorming

Warm UpOpportunity areas

Team creation

The users

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Organised by

Claro PartnersNavigating disruptive shifts

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Claro Partners | Navigating disruptive change

Claro helps corporations and startups to navigate disruptive shifts in society and business

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AldoNL

RichUSA

MeganUK

ElisabethNL

MwengeCongo

MercèSpain

Some of our team members

SebastianGER

We are an international, inter-disciplinary team

• Social science, anthropology, and design research

• Service, interaction, and product design

• Business strategy and marketing

JiriBelgium

MandyLebanon

GunesTurkey

AbbyUSA

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We deliver impact around the world

Adidas (sportswear)

BBVA (banking)

BNP Paribas (banking)

Havas (media)

HP (imaging+computing)

Hyundai (automotive)

Intel (technology)

Johnson Controls(automotive)

Intuit (software)

La Caixa (banking)

Motorola (consumer electronics)

Nestlé (consumer goods)

Nokia (mobility)

Orange (telecom)

Procter & Gamble (consumer goods)

Samsung (mobility+home)

Sanoma (media)

Skype (communications)

Telefónica+O2(telecom)

Vodafone (telecom)

With our network of leading-edge partners, we have conducted projects around the globe in more than 20 countries and have the expertise and processes to deliver great results.

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Claro combines these two approaches to deliver holistic innovation

Builds things up Lateral associations, intuition,

stories User inspired Iterative, frequent adaptations Keeps options “alive” Integrates constraints Embraces risks and fails early

through prototypes/tests

Breaks things down Exhaustive analysis and priorities Customer validated Linear, defined approach Prioritises to close Circumvents constraints Minimises risks through thorough

analysis

BUSINESS THINKING DESIGN THINKING

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Delivering business innovation & service design in the context of disruptive shifts

Ownership

Services delivered by businesses to consumers

Big data and aggregated resources

Access

Services created & delivered through networks

Small data & personalised experiences

Internet connects everyone

Internet connects everything

Request our point of view papers on each of these topics at [email protected]

Key takeaways from our 10-month exploration of the IoT

We interviewed leading IoT experts and industry leaders and innovators

AJ

Add Rick Lisa (photo on the bottom right) + Intel logo

“The Internet of Things is about the internet expanding into the physical world”

- Florian Michahelles | Auto-ID Labs

The IoT is about the interaction between Internet, Things and Data

Internet

Things

Data

The IoT is about the interaction between Internet, Things and Data … and the value this creates for people and business

New value for people and business:CapabilitiesServicesExperiencesBusiness models …

Internet

Things

Data

“Trying to determine the market size of the Internet of Things is like trying to calculate the market for plastics, circa 1940. At that time, it was difficult to imagine that plastics could be in everything.”

- Michael NelsonProfessor of Communication, Culture & Technology at Georgetown University

IoT-enabled products & services can deliver different experiences

Good Night Lamp

Lockitron

Findery

Jawbone UP

The Internet of Things is nascent…like the internet in 1995, the IoT is just getting started01

1.0

Infrastructure and core hardware

Hardware & Infrastructure

Operating System

Devices

Services


Operating System

Devices

Services

2.0

Connected devices running on an

operating system

3.0

Value-added services & apps built on top of data from connected devices


Operating System

Devices

Services

Intranets of Things

Internet of Things

The Internet of Things is nascent…like the internet in 1995, the IoT is just getting started01

1.0

Infrastructure and core hardware


Operating System

Devices

Services


Operating System

Devices

Services

2.0

Connected devices running on an

operating system

3.0

Value-added services & apps built on top of data from connected devices


Operating System

Devices

Services

The IoT will be built by many different players with many different roles02

Internet-connected things and their uses will be so varied and present everywhere that the IoT won’t be the result of one single entity’s work.

The real value of the IoT will not come from the technology itself, but the services built on top and enabled by it03

Peers and other devices

Other service providers

Retailers

Brands

Brand provides services

Retailer provides services (camera

rented)

Other appropriate

services

Connects with other users

Prints photos remotely

Sends photos to friends


Operating System

Devices

Services

COLLABORATIVE

CORP

S.D

EV

Internet of Things

A significant part of the IoT will be built from the bottom-up, by entrepreneurship and experimentation04


Operating System

Devices

Services

CORP

ORA

TIO

NS

TOP DOWN

PC industry


Operating System

Devices

ServicesCO

RPO

RATI

ON

S

Mobile industry

DEV

IoT creators face multiplied complexity bridging the physical and the digital05

PHYSICAL ELEMENTS DIGITAL ELEMENTS

@ClaroPartners #iotcanvas

Smart phone app and internet service set activity goalsget feedback on progress

Data centre that runs website and app (e.g. Amazon)

Bluetooth to phoneMobile data/Wifi to internet

PrototypeARM Mbed devkit

Flash memoryMicrocontrollerGPS+movement sensorsLEDS+vibration

Prototype3D printed PU

TPU rubberABS harness

Produce and ship from Foxconn

Nike storesElectronics retailers

App storesNike+ website

Free appRev. share from 3rd party apps

Device $149

Make you fitter!

@ClaroPartners #iotcanvas

Barcelona has great potential to become the IoT startup hub by 2020

• Quality of life, international energy• Growing startup ecosystem, with various IoT startups• Thriving makers and IoT community• Mobile World Capital > IoT World Capital*

Explore The Internet of Things in a hands-on, creative workshop

IoT-lab• Creating experiences through the Internet of

Things• with designers, developers, makers and

strategists • Wed 9th of April

http://claropartners.com/iotlab

Get involved with Startupbootcamp Data & IoT in Barcelona

Looking for startups, corporate partners, mentors and accredited investors: [email protected]

Shape

Refine idea

ShapeRefine idea

BuildBeta launch

SellEarly adoption

DEMODAYDEMO

DAY

The leading European, mentor-driven, intensive accelerator program is coming to Barcelona to build a program focused on Smart Data & Internet of Things in partnership with Claro Partners.

mailto:[email protected]?subject=Interested%20in%20Startupbootcamp%20Data%20&%20IoT

Let’s build the Next Big Thing from Barcelona…Aldo de Jong, Co-Founder

Claro Partners: [email protected]

Startupbootcamp Data & IoT: [email protected]

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What exactly is service design?

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The five principles of service design

BE USER-CENTRED it’s all about people

CO-CREATE design with, not just for

ESTABLISH A SEQUENCEa service is a flow of correlated actions

DEFINE CONCRETE TOUCHPOINTSservices are experienced through physical contact points

THINK HOLISTICALLYimprove people’s day-to-day lives

2.

1.

3.

4.

5.

WHAT IS SERVICE DESIGN?

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User feedback

Business case

P. to validate

P. to express

Reframe

The user

Design ProcessWHAT IS SERVICE DESIGN?

Teams

Brainstorm

Know the user

P. to present

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What will we be doing this weekend?

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User feedback

Business case

P. to validate

P. to express

Reframe

Know the user

P. to present



The user

Teams

Brainstorm

Friday

18.30h to 22.00h

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The user

Teams

Brainstorm

P. to present



User feedback

Business case

P. to validate

P. to express

Reframe

Know the user

Saturday

9.00h 21.00h

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P. to express

Reframe

Know the user

The user

Teams

Brainstorm



Sunday

9.00h to 17.30h

User feedback

Business case

P. to present

P. to validate

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Design ProcessWHAT IS SERVICE DESIGN?

User feedback

Business case

P. to validate

P. to express

Reframe

The user

Teams

Brainstorm

Know the user

P. to present

Friday Saturday Sunday

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Our MentorsBARCELONA SERVICE JAM

…

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Why?

BARCELONA SERVICE JAM

This year Jam is all about PROTOTYPING

A prototype is an early version of a thing, that allows you to test your

assumptions and get input on how to improve your idea

The 10+3+1 process

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JAM ATTITUDE

So keep in mind…

DOINGNot Talking

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Jam Essentials to remember

1. DO NOT USE copyrighted material

2. ALWAYS be uploading

3. TAG #GSJam and #GSJ_BCN

4. DOING not talking

5. Don’t share the theme until Saturday

6. Not having FUN is not allowed!

GLOBAL SERVICE JAM

#GSJam

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Useful InformationBARCELONA SERVICE JAM

Food & DrinksProvided

• Water

• Beer

• Fruits

NOTES:

• Feel free to bring your lunch or beverages for the day!

• BAU Cafeteria

• Rambla Poblenou

MaterialsProvided

• Post-its

• Flip chart paper

• Markers & Pens

• Gluesticks & Scissors

• Magazines & Cardboard

Please bring

• Any material you might need….

• F. ex. Aluminium foil, old cloth, boxes

• Arduino, lamps, Batteries

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Useful Information

• Walk 500m straight to Rambla del Poblenou

• Next corner to the left:Mercadona and cash machines

• To the right:Pizza, Tapas, Bars, etc,


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Before we start, please…

Register your team members at:

planet.globalservicejam.org

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#GSJam, #GSJ_BCN


Stay in touch

Share the experience with the World in form of posts, tweets, videos.

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Important Rule

If you see organizers or anyone with one hand up in the air:

1. put up your hand as well

2. stop talking and listen

Let’s do a test!


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About the teamsBARCELONA SERVICE JAM

MAKE SURE YOU HAVE EVERY BADGE REPRESENTED IN YOUR TEAM

Designer Developer Strategist

Experienced Mentor

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Warm up

Play time

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Warm up

Play time

Intro - bum

Samurai

Countdown - jump

First thought

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GLOBAL SERVICE JAM

Jam Theme

3

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GLOBAL SERVICE JAM

Jam Theme

2

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GLOBAL SERVICE JAM

Jam Theme

1

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GLOBAL SERVICE JAM

Jam Theme

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Enjoy the process

Theme Brainstorming

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ACTION

Brainstorm time

Nº 1 Nº 2 Nº 3

Table 1 Table 2 Table 3

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ACTION

Brainstorm time

5 people 5 people

5 people

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Brainstorming teamsACTION

MAKE SURE YOU HAVE EVERY BADGE REPRESENTED IN YOUR TEAM

Designer Developer Strategist

Experienced Mentor

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Warm up

Play time

Intro - bum

Samurai

Countdown - jump

First thought

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Enjoy the process

Theme Brainstorming

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ACTION

Brainstorm in 3 different Areas

PeopleIndividual

5 minutes

Environment

5 minutes

Business

5 minutes

1. First thoughts – word associations

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ACTION


Team 1 Team 2 Team 3

2. Collect the papers of one theme

PeopleIndividual

Environment BusinessPeopleIndividual


Environment Business

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ACTION


3. Identify areas of opportunity

PeopleIndividual



Environment Business

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ACTION


4. Share back

PeopleIndividual

Environment

Business

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Team 1 Team 2

Team 3

ACTION


4. Form teams around areas of opportunity

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Give a name to your team

Team creation

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Who might be your users?

The users

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The user

Teams

Brainstorm

P. to present



User feedback

Business case

P. to validate

P. to express

Reframe

Know the user

Saturday

Jam startsat 9.00h

Be in time so you don’t disappoint your peers by being late

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Don’t forget to

Register your team members at:

planet.globalservicejam.org

Organised by:

Supported by:

GET SOME SLEEP, IT WILL BE A LONG SATURDAY!

Hosted by:

Barcelona Service Jam 2014

Self Improvement

Transcript of Barcelona Service Jam 2014