“Integrated Brand Planning Redefined” barcelona marketing business models July 17th 2015
Barcelona KEY - Presentation July 2013
18
-
Upload
master-executive-mbi-en-upc -
Category
Business
-
view
132 -
download
1
description
BARCELONA KEY is a project headed by the Government of Catalonia, Barcelona City Council and Sant Adrià de Besòs Town Council. The aim of BARCELONA KEY is to attract top-level international investment projects in new academic, research and value-added business activity to Catalonia in order to strengthen the role of Barcelona and Catalonia as an economic and knowledge hub. Barcelona KEY will be a key element in building up our capacity to export knowledge. This initiative aims to attract investment in a quality urban space on the Barcelona waterfront. WHO ARE THE TARGETS? The aim of the Barcelona Knowledge Economy Yard is to attract: public and/or private institutions of international renown in the field of knowledge and with a solid relevant history in their area of activity. - Value-added business activity - Research institutions - Higher education institutions
Transcript of Barcelona KEY - Presentation July 2013
![Page 1: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/1.jpg)
![Page 2: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/2.jpg)
![Page 3: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/3.jpg)
![Page 4: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/4.jpg)
![Page 5: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/5.jpg)
![Page 6: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/6.jpg)
![Page 7: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/7.jpg)
![Page 8: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/8.jpg)
![Page 9: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/9.jpg)
![Page 10: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/10.jpg)
![Page 11: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/11.jpg)
![Page 12: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/12.jpg)
![Page 13: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/13.jpg)
![Page 14: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/14.jpg)
![Page 15: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/15.jpg)
![Page 16: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/16.jpg)
![Page 17: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/17.jpg)
![Page 18: Barcelona KEY - Presentation July 2013](https://reader033.fdocuments.in/reader033/viewer/2022052622/55971bfc1a28ab35538b4697/html5/thumbnails/18.jpg)