Bangalore BMTC city bus branding VOLVO

VOLVO BUS Branding

BANGALORE CALL:8095442255 /8123402019

Email : [email protected] Visit : www.akulaads.com

IT IS NOT ONLY COST EFFECTIVE ALSO BEST MEDIA TO REACH TARGETED CAPATIVE AUDIENCE

mailto:[email protected]


https://www.google.co.in/imgres?imgurl=http://www.indiainfosoft.in/images/Real_estate.png&imgrefurl=http://www.indiainfosoft.in/&docid=twDpF6Cp48McfM&tbnid=uLw6b6iVgReqUM:&w=230&h=270&ei=bo7uVLq7FIGVuASB5oDgBw&ved=0CAIQxiAwAA&iact=c

Call:8095442255/8123402019 Email: [email protected] Visit : www.akulaads.com

► The expected reach through Volvo Buses is around 2 lakh travelers each day and effectively over 8 lakh unique passengers in a month (locals and visitors)

► Given the high prices of tickets on Volvo buses, the target audience is SEC A+, SEC A and SEC B+

► The Volvos have an eclectic mix of travelers, dominated by working professionals (around 60%)

► Over 35% of the passengers are found to be equipped with smart phones

► The passengers are seen as heavy influencers owing to their vast social networks

► Highly segmented target audience► No clutter► The audience spends idle time

inside the bus hence increasing the Opportunity to see. (A minimum of 15 mins is spent in the bus)

► Higher value for every advertising rupee spent as multiple messages can be published simultaneously

► Impact index# for this media is much higher than traditional media channels

Targeted captive audience

Reach

Profile

Impact TARGET GROUP

BANGALOREVOLVO BUS BRANDING




62%

38%

Gender ratioMaleFemale

16%

70%

12% 2%

SEC Classification

SEC A+SEC ASEC B+SEC B

8%23%

59%

8%2%

Age Profile <18 years18-25 years25-40 years40-60 years>60 years

Employment statusEmployed

Self-Em-ployedStudent

Not work-ing

PROFILE In house primary research

sample size 750





PREMIUM ROUTES MAP





Route Number Link

356C https://goo.gl/maps/t69yj

335E https://goo.gl/maps/7OGGy

500K https://goo.gl/maps/cx6Nn

201R https://goo.gl/maps/nrfN6

500D https://goo.gl/maps/2DFfd

PRIME ROUTES



https://goo.gl/maps/t69yj

https://goo.gl/maps/7OGGy

https://goo.gl/maps/cx6Nn

https://goo.gl/maps/nrfN6

https://goo.gl/maps/2DFfd



► Advertisement size of 3.5 X 6.5 inches

(l*b)

► The handles rise over all passengers

hence high visibility

► 15 grab handles available for

advertisement in each bus

► Impact: Unobstructed visibility from all

angles

INTERIOR BRANDING PROPERTY -1

GRAB HANDLES





► Advertisement size of 20 X

30 inches

► Impact: Large space ensures

visibility from outside the bus


DRIVER BACK DISPLAY





► Advertising space of 11 X 12

inches

► 25 high visibility passenger seat

backs available

► Impact: Larger creative space

unavoidable by seated passengers


PASSENGER SEAT BACKS





INTERIOR BRANDING

VIEW






OUR FEW VALUABLE

CLIENTS

THANK

YOU



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Bangalore BMTC city bus branding VOLVO

Marketing

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