Bang Bang – Jessie J featuring Ariana Grande and Nicki Minaj

Annabel Street

• The first shot of this video is an aerial shot of Los Angeles which shows the urban location of the video and suggests the mainstream audience and genre of the song.

• The names of the three female artists appear in a very bold, block font which reflects the big, bold city and suggests the strong attitudes of the women. The font is pink which implies that they are stereotypical girly girls. This is followed by the title of the song in the same font.

• This video goes with Andrew Goodwin’s theory of the concept of looking (at the female body). The camera focuses on their bums instead of their faces, these two shots are examples. The first is of Nicki Minaj, who is known for having a big bum. The shot is a long shot but we only see the back of her, emphasising her bottom in the tight skirt she is wearing.

• The other shot is of a backing dancer, as the lyrics say ‘she got a booty like a Cadillac’ it cuts to a shot of her wearing very revealing shorts while she wiggles her bum. Her head is out of shot which again puts the audiences full attention on her bum.

• Close ups are used throughout the video which is conventional, especially when lip syncing. Because there are three artists in this video and fans will have a favourite, they will want to see them clearly, so each of them are shown in close up shots.

• Throughout the video, we see public reactions to Jessie J. In this shot we see men and women looking at her as she gets out of a car. The different genders suggest that she is attracting women as well as men and goes against stereotypes that girls are only attracted to boys. One of the men is shirtless and we his fit body which will attract viewers. This also suggests that if you act and look like Jessie J you will get the attention of good-looking boys’ (and girls’) .

• Along with the close up shots I mentioned earlier, Jessie J makes direct contact with the audience by pointing towards the camera. This makes the audience feel special - as if she is talking to them.

• The wide angle shot allows us to see the backing dancers behind her, making her look more important as she has people following her and looking out for her. Backing dancers are also stereotypical in pop music videos.

• Towards the end of the video it seems as though they are in a club which shows Goodwin’s theory that there is a relationship between the music and the visuals. It suggests that the song could be heard in a club as we see a DJ surrounded by people dancing.

• This shot also shows a lady dancing in the foreground but we don't see her face. Just like the shots I mentioned earlier, we only see her body and she is wearing very revealing, small clothes. This again shows Goodwin’s theory of the concept of looking.