Albert Bandura and the Bobo Doll Experiment

http://1.bp.blogspot.com/-chg6hpuV5dY/UaFzw4tBq_I/AAAAAAAAAg8/5FFJQ5A79vs/s1600/23123.JPGHannah Chu

OutlineAlbert BanduraThe Bobo Doll ExperimentBobo Doll Video

http://www.personal.psu.edu/bfr3/blogs/asp/Experiment-Observational-Learning-dengan-Bobo-Doll-oleh-Albert-Bandura.jpg

Albert BanduraUniversity of British Columbia, University of Iowa, Stanford University

Best known for his social cognitive theory

Also known widely for his study of imitation aggression with the Bobo Doll (Nolen, 2012)http://news.stanford.edu/news/2007/december5/gifs/graw_bandura.jpg

Famous Psychologist - social cognitive Social Cognitive Theory is a theory of learning in which people learn by observing other people (imitation)

The Bobo Doll ExperimentTested how children learn and imitate aggressive behavior (Bandura, Ross & Ross,1961)Genetic predisposition & abusive homes combined with the media increases violent criminal behavior (Heath, Kruttschnitt,and Ward, 1986)Biggest factors contributing to media violence: desensitization and limited consequences (Dale, L.D., DiLoreto, J.D., Couto, M.C., Klein, J.K., Borto, J.B., McDonald, K.M., Pidano, A.P., McEvoy, K.M. & Olson, H.O., 2013)

http://upload.wikimedia.org/wikipedia/commons/thumb/0/02/Bobo_doll-en.svg/480px-Bobo_doll-en.svg.png

Issue of imitation of aggressiveness is prevalent today b/c of the violence in the world.Examples: Aurora, Colorado Batman movie shooting; Video Game GTA spurring hit and run sprees; June 3rd Russian child stabbed 19 times due to Slenderman Gamemany friends love these forms of entertainment; long debated question of whether video games and TV causes violence

The Set-Up

http://www.simplypsychology.org/bob-sample.jpg

36 boys and 36 girls Total 72 -Stanford University Nursery School - 3 to 6 years oldChildren pre-tested for aggressiveness by observation. 5-point rating scale rated: physical, verbal, toward inanimate objects, aggressive inhibition. Matched pairs design - children matched to everyday aggression.24 children watch male or female model behaving aggressively toward Bobo doll. Verbal "Pow, Boom. Another 24 children had non-aggressive model played in a quiet and subdued manner for 10 minutes - ignored Bobo Dollnon-aggressive toys:tea set, crayons, three bears, plastic farm animals. aggressive toys: mallet and peg board, dart guns, 3 foot Bobo doll.

ResultsChildren that viewed the aggressive models were more aggressiveGirls who viewed male models - more physical Girls who viewed a female model - more verbalBoys were more physically aggressive Children are more likely to model their behavior after nurturant models vs. threatening models(Bandura, Ross & Ross, 1961; Bandura & Bussey, 1999)

Problems: measures were taking immediately, there was no measurement of long term effects; done in lab -> less validity in real environments; could be seen as unethical to expose children to violencePositives: There was a measurement of all types of situations;

https://www.youtube.com/watch?v=hHHdovKHDNU

Questions?

ReferencesAlbert Bandura. (2012). In Encyclopdia Britannica online. Retrieved from http://www.britannica.com/EBchecked/topic/51636/Albert-Bandura

Bandura, A. B., & Bussey, K. B. (1999). Social Cognitive Theory of Gender Development and Differentiation. Psychological Review, 106. Retrieved from http://www.uky.edu/~eushe2/Bandura/Bandura1999PR.pdf

Dale, L.D., DiLoreto, J.D., Couto, M.C., Klein, J.K., Borto, J.B., McDonald, K.M., Pidano, A.P., McEvoy, K.M. & Olson, H.O. (2013). Positive and Negative Content in Commercials Airing on Nine Television Channels. Psychology of Popular Media Culture, 2(3). Retrieved from http://psycnet.apa.org/psycinfo/2012-30418-001/

Heath, L. H., Kruttschnitt, C.K., & Ward, D. W. (1986). Television and Violent Criminal Behavior: Beyond the Bobo Doll. Springer Publishing Company, 1. Retrieved from http://www.gordonstate.edu/Faculty/lsanders-senu/Televion%20and%20Violent%20Criminal%20Behavior%20Beyond%20the%20Bobo%20Doll.pdf