BanConnect

The New Bank Experience - Design Management Master - IED Barcelona 2010

Think different

Bank different

Mandy Bouchedid | Marcus Carlsson | Miguel Pacheco | Peta Johnston 26/7 - 2010


Time is Gold



People aim to optimize their time



customize

multitask

delegate

alternative solutions

How do people optimize time?



Banks manage

gold

Banks manage

time

=Mandy Bouchedid | Marcus Carlsson | Miguel Pacheco | Peta Johnston 26/7 - 2010


A bank’s main touch points



Physical banking

Traditional Approach



Today’s Approach

physicalbanking

online banking



GlobalTrends



social micropayment

Blogger

Musician

Reader

Viewer

Listener

Viewer

Listener

Film Maker

$

$ $$

Generosity

Artist


Think Tankan organization that conducts research and engages in advocacy


Sharing



Do it Yourself


“

”

Today we share information, our life stories, our thoughts and opinions, and

crucially, our ideas.

This has created a society populated by

those who operate like this every day of their lives.


- WGSN 2010



• Time is gold

• Buying time

• Sharing & generosity

• Alternative methods (substitution)

MainDrivers


more “pull”


less “push”


Banks should offer seminars,

business tips and mentoring

for their business clients.


”“

-Freelancer, Barcelona



Persona



Maria Sanchez

Owns her own consultancy company with 3 other partners.

Teaches a masters course part-time.

Ambitious, career focused, adventurous, environmentally and socially aware.

‣ Age: 36 years old ‣ Sex: Woman

‣ Nationality: Catalan

‣ Resident: Barcelona‣ Education:- Industrial design [Escola Superior de Disseny, Elisava]

- MBA Strategic Management [USA]



Maria’s Mindset



Maria’s Actors


International Network


Maria’s actors

Network Events

Business

Partners

Personal

Lawyer

Clients Account

Online Banking

Think Tank

Catalan Network

International Network

Financial Advisor

1

2

3


Online Banking


Maria’s ExtremeMonday


24:00

06:00

03:00

12:00

18:00

09:0015:00

21:00


Maria’s extreme monday

)))))


24:00

06:00

03:00

12:00

18:00

09:0015:00

21:00

)))))

Maria loses majority of her time traveling between meetings.

She looks to optimize her time in other aspects.



Where Maria wastes time

24:00

06:00

03:00

12:00

18:00

09:0015:00

21:00

)))))

Maria is adaptable to different working environments.

She is often working in a range of spaces with a range of platforms.

Maria’s productive places




Maria’s Typical

SaturdayMandy Bouchedid | Marcus Carlsson | Miguel Pacheco | Peta Johnston 26/7 - 2010


24:00

06:00

03:00

12:00

18:00

09:0015:00

21:00

Maria’s typical saturday



24:00

06:00

03:00

12:00

18:00

09:0015:00

21:00

Maria’s typical saturday

Maria meets two new contacts (networking event) for lunch in the center of city.



“I need more time...more time

to work...”



Where professional meets personal

Blurry linesIt’s not what you know,

it’s who you know


Business &pleasure


Maria’sMonthly

Cash FlowMandy Bouchedid | Marcus Carlsson | Miguel Pacheco | Peta Johnston 26/7 - 2010

Total Income € 4.600


Maria’s monthly cash flow



Rent €1.200 1st - 5th / monthly La Caixa|Cash/Transfer

€ 3.400




Bank Loan €9006th - 10th / monthlySantander|Auto-Transfer

€ 2.500




€ 1.950

Bills/Utilities €5506th - 15th / monthlyCaixa Catalynua, La Caixa|Auto-Transfer, Cash




€ 1.290

Fitness club €170 La Caixa|Auto Transfer

Gas/Insurance €330 Online Transfer

Cleaning €160 Cash

20th - 25th / Monthly




€ 1.050

Market €24030th / MonthlySabadell|Debit Card/Cash




€ 800

Retirement €25030th / monthlyOnline Bank Transfer





€ 800

At the end of the month, Maria is left with



MariaNeeds...



Diversity|network



Flexibility|time



Organization|simplicity



Opportunity Space



Use a bank anytime for

anything

Network experience

Loantime

Useanother

currency



Loan Time

Use Another Currency

Use A Bank Anytime For

AnythingNetwork

Experience

more time

benefit education

timeknowledge

loyalty

increase interest

cultural space

Community

Shareknowledge

Guidance

Experience

Connectingpeople

Advice

Pitch ideas

Access tocontacts

Contacts

Opportunity Space



ConceptMandy Bouchedid | Marcus Carlsson | Miguel Pacheco | Peta Johnston 26/7 - 2010


BanConnect enables entrepreneurs, business

owners and freelancers to select, network and realize their projects using the bank’s

existing infrastructure.



The goal is to create business

partnerships and connections that

result in successful ventures and

projects coming to life.



Bank Supplies Contacts = Business for the Banks

Concept Flow 1

Needs:- Time

- Competence

MARIA




Concept Flow 1

Needs:- Time

- Competence

MARIA Bank converts: Needs > Opportunities

Contact Bank




Concept Flow 1

Needs:- Time

- Competence

MARIA Bank converts: Needs > Opportunities

FreelancerBusiness Owner

Contact Bank

Opportunities = New Currency




Concept Flow 1

Needs:- Time

- Competence

MARIA

Contact Bank

Bank converts: Needs > Opportunities






Concept Flow 1

Needs:- Time

- Competence

MARIA

Contact Bank




Information, Contacts, Time, Competence




Concept Flow 1

Needs:- Time

- Competence

MARIA

Contact Bank




Information & Contacts = Business for the Banks

Commission

New clients

Customer Loyalty


Benefits



Concept Flow 2

MARIA

Needs:- Time- Financing- Skills




Concept Flow 2

MARIA

Idea + Needs/Opportunities





Concept Flow 2

MARIA


Business Owner

Freelancer

Opportunity Currency





Concept Flow 2

MARIA



Business Owner

Freelancer

Can Provide:- Financing/Investment- Knowledge/ Skill





Concept Flow 2

MARIA



Business Owner

Freelancer



Investment in manpower, time

and money




Concept Flow 2

MARIA



Business Owner

Freelancer


Bank Supplies Contacts =

Commission for the Banks


Benefits

The New Bank Experience - Design Management Master - IED Barcelona 2010Concept Flow 3

Company with problems: - Monetary (Can’t pay mortgage) - Lack of Competence Etc.

Business Owner




Business Owner

Bank present opportunity (problem) to suitable investors

Business Owner

FreelancerMARIA




Business Owner


Business Owner

FreelancerMARIA

MARIA

Business Owner




Business Owner


Business Owner

FreelancerMARIA

Becomes stakeholders /Investors in the struggling company

MARIA

Business Owner




Business Owner


Business Owner

FreelancerMARIA


MARIA

Business Owner

Bank receives mortgage payments again

Avoid business takeover


Benefits



Business Owner


Business Owner

FreelancerMARIA


MARIA

Business Owner


Scenario

[Video]

Thank you.



BanConnect

Design

Transcript of BanConnect