Bajaj XCD Runs Into Rough Weather
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Bajaj XCD runs into rough weather The company has contacted customers who bought the 125cc XCD to replace faulty electronic components for self start and head lamps along with a part of ‘noisy’ centre-stand PTI Email Print del.icio.us digg newsVine font size New Delhi: Two-wheeler maker Bajaj Auto (BAL), which is trying to wean away customers from the low margin 100 cc segment, has run into rough weather having to replace faulty components in its newly launched DTS-Si XCD 125. According to industry sources, the company has contacted customers who bought the 125cc XCD to replace faulty electronic components for self start and head lamps along with a part of ‘noisy’ centre-stand.
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Transcript of Bajaj XCD Runs Into Rough Weather
Bajaj XCD runs into rough weatherThe company has contacted customers who bought the 125cc XCD to replace faulty electronic components for self start and head lamps along with a part of ‘noisy’ centre-stand
PTI
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New Delhi: Two-wheeler maker Bajaj Auto (BAL), which is trying to wean away customers from the low margin 100 cc segment, has run into rough weather having to replace faulty components in its newly launched DTS-Si XCD 125.
According to industry sources, the company has contacted customers who bought the 125cc XCD to replace faulty electronic components for self start and head lamps along with a part of ‘noisy’ centre-stand.
When contacted, Bajaj Auto Ltd Managing Director Rajiv Bajaj said it was not a case of recall but admitted of “possibly a particular case somewhere”.
The company had last month launched the 125cc XCD, which it claims clubs features of a 150cc bike with the mileage of a 100cc motorcycle, at Rs41,000 (ex-showroom).
‘XCD 125’ is also the company’s main weapon in its strategy to exit the high-volume, low-margin 100cc segment, which it said has shown negative growth in the past few months.
The 100cc bike segment has shown a constant decline in the current fiscal while all the remaining motorcycle segments have been growing. With the innovative XCD 125, the company is trying to provide customers with the value for their money, BAL had said on an earlier occasion.
Except the 100cc segment, which is nearly 60% of the overall two-wheeler market, all other segments such as 125cc, 150cc and gear-less scooters are growing.
“The customer is losing interest in 100cc bikes which would lead to the demise of this segment very soon. We are not exiting the 100cc customer, we are exiting the 100cc products by offering consumers a better product,” the company had said.
The monthly production of the model would be ramped up from 20,000 units in September to 50,000 in October and subsequently to 70,000 units by November.
The production costs of Bajaj Platina and XCD are almost equal and the company expects to earn an additional Rs3,000 on sale of evert XCD unit.
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Saturday, February 21, 2009
Bajaj XCD : Positioning Problem ?
Brand : Bajaj XCDCompany : Bajaj Auto
Brand Analysis Count : 381
Bajaj XCD was launched in September 2007. The brand was expected to boost the fortune of Bajaj Auto and intended to give nightmares to the market leader Hero Honda.
XCD was a 125 cc motorcycle planned by Bajaj to pip the largest selling motorcycle brand Splendour. Indian twowheeler market is dominated by the 100 cc segment which constitutes around 60% of the total volume sold. Bajaj so far was not able to come out with a brand worthy of competing with Splendour . Its major challenger brand Discover , although was moderately successful failed to dethrone the Splendour.
XCD 125 was launched with much hype and fanfare. After Pulsar, everyone had high expectations over new product launches from Bajaj.
The launch ad for XCD 125 was a hi-fi ad which frankly I did not understand. The ad seemed to be expensive with lot of digital effects but conveyed nothing. May be the company wanted to position the brand as a hi-tech brand.
watch the launch ad here : XCD launch ad
Then came the down-to -earth campaigns for XCD. These campaigns were highly popular . The ads had two characters meeting at different places and the non-XCD owner getting pissed off at all these
partner-pub-8194 ISO-8859-1 Search
marketingpractice
encounters.Watch the campaigns here : XCD- Traffic signalXCD BasementXCD Showroom
The traffic signal advertisement was the most popular one and was really a cool ad. The characters were so popular that Sun Direct Digital TV used the same characters and theme for their commercial - watch here : sun direct
During this phase , XCD directly pitched against 100 cc bikes. Bajaj forecasted that over a period of time, 100 cc bikes will be replaced by more powerful 125 cc bikes. Since Bajaj had earlier failed to foresee the shift of consumer from scooters to motorcycles, it did not wanted the history to repeat itself.
So in a pre-emptive move, Bajaj launched the 125 cc brand XCD ahead of Hero Honda.
Hence, during the launch phase, Bajaj tried to convince the potential 100 cc bike customers to switch to 125 cc. These customers were in the middle-class segment and the price of these bikes were in the range of Rs 40,000- Rs 45,000.
In the campaigns, XCD tried to tell the consumers that 125 cc bikes are more powerful , fuel efficient and had lot of features like electronic start, LED lamps and digital speedometers that 100 cc bikes does not have.
More over the brand had the legendary DTS-Si engine which was proprietary technology from Bajaj.
Despite all these, the XCD failed to take-off. The company expected XCD to even overtake Pulsar interms of the sales volume. But after the initial spike, XCD failed to enthuse the market.
The first reason was the product failure. Immediately after the launch, there were reports on product problems and recall. Although there was no PR disaster, consumers were taken aback by the newspaper reports. ( report) The product also failed to deliver on the expectations generated by the advertisements regarding the mileage.
Another significant reason was the positioning issue. Bajaj XCD was destined to fight with Splendour . So through out the campaign , it wanted to establish the Points of Parity with Splendour and other 100 cc bikes.
But contrary to Bajaj's expectations, the consumers established Points of Parity of XCD with Pulsar. The main culprit was the ingredient brand DTS-Si. Since Bajaj XCD also had the DTSi technology, consumers expected the same level of performance with that of Pulsar.
Also consumers never put XCD 125 in the same category as 100 cc. Hence the comparison was with
higher CC brands like Pulsar. Since XCD was no where near Pulsar, obviously consumers never was happy. Bajaj wanted to do a break-away positioning but the strategy failed.
Bajaj also confused the consumers by launching Platina 125 DTSI. Platina is the entry level brand and launching that brand with 125 cc engine killed any remaining prospect of XCD 125, since there is not much difference between the two brands except the price.
In 2009, Bajaj is trying a second luck with the XCD brand. In January , the company launched XCD 135 DTS-Si. The new variant is touted as India's first commuter sports bike.
The brand is currently running a television commercial in all channels : Watch it here
In my personal opinion, it is a lousy commercial which is a sheer waste of money. It is totally absurd and the idea is nothing new. I think some other brand had earlier advertised about the " one pillion rider " theme. Two girls fighting for a pillion ride is not a big ' aha' and the ad is too lengthy one which is a waste of money at this time of cash-crunch.
Here again Bajaj is trying to create a new category of bikes. The new XCD boasts of 5 speed gear box, front disc brakes, digital speedometers etc which is seen on the premium bikes. XCD also is powered with DTS-SI engine and is priced at Rs 45,000.
I don't think that Bajaj has learned from the mistakes from the failure of XCD 125. Here again the positioning of XCD is strikingly similar to Pulsar. Now the only difference between Pulsar and XCD is interms of engine power and price. Even the styling has become almost the same.
XCD 135 brand is again creating points of parity with Pulsar .I am sure that XCD will not match the power of Pulsar and those customers who expect the Pulsar's qualities in XCD are bound to be disappointed.
I don't understand why Bajaj has not been able to create a seperate identity for XCD rather thankeep its association with Pulsar. The advertising agency has also done the damage of creating a campaign which is strikingly similar to Pulsar campaigns by including the famous stunt called Stoppie where the biker lifts the rear wheel and balances using the front. .These stunts and visuals were trademarks of Pulsar ads.
Bajaj is also ignoring its best-selling Pulsar brand . It was not able to create new memorable campaigns for the flagship Pulsar and now they are messing up Pulsar by using same positoning platform for other bikes.
I have a feeling that Bajaj is now panicking because of the comeptition from Yamaha and Honda. In the Panic, it is creating strategies to boost short-term sales rather than investing for the long term. Brands take time to establish but Bajaj is trying to do things fast.
Having said that, the most important determinant of success in the two-wheeler segment is the product's performance. Splendour has been ruling the Indian roads on pure performance than anything else. If XCD 135 is able to create new benchmarks for performance, then there is nothing that can stop it from becoming successful - even lousy positioning cannot block its success.
Related Brand
Pulsar Brand Update on Pulsar
Labels: automobile brands, Bajaj, failed brands, New Product Launch
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1 Comments:
Phani Raj said...
I think Pulsar is the only reason why Bajaj is not able to create another successfull brand in the market. The have set very high expectations in terms of performance and looks. One more mistake i feel bajaj is now doing is a 135cc engine. To my understanding there is never a successfull 135cc bike in Indian market , remember Hero Honda Ambition.
9:08 PM
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Bajaj AutoFrom Wikipedia, the free encyclopedia
Jump to: navigation, search
Bajaj Auto Limited
Type Public
Founded 1945
Headquarters Pune, Maharashtra, India
Key peopleRahul Bajaj (Chairman), Rajiv Bajaj (Managing
Director)
Revenue Rs. 81.063 billion (2005) or USD 1.32 billion
Net income Rs. 11.016 billion
Employees 10,250 (2006-07)
Website www.bajajauto.com
Bajaj Auto is a major Indian automobile manufacturer started by a Rajasthani merchant. It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near Aurangabad) and
Pantnagar in Uttaranchal. The oldest plant at Akurdi (Pune) now houses the R&D centre Ahead. Bajaj Auto makes and exports motorscooters, motorcycles and the auto rickshaw.
The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946.[1]
Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment.
The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.[2]
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj near Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.
According to the authors of Globality: Competing with Everyone from Everywhere for Everything, Bajaj has grown operations in 50 countries by creating a line of value-for-money bikes targeted to the different preferences of entry-level buyers.[3]
Contents[hide]
1 Timeline of new releases 2 Spinoffs and acquisitions 3 Products 4 Low cost cars 5 References 6 External links
[edit] Timeline of new releases
1960-1970 - Vespa 150 - Under the licence of Piaggio of Italy 1971 - three-wheeler goods carrier 1972 - Bajaj Chetak 1976 - Bajaj Super 1977 - Bajaj Priya 1977 - Rear engine Autorickshaw 1981 - Bajaj M-50 1986 - Bajaj M-80, Kawasaki Bajaj KB100, Kawasaki Bajaj KB125,
1990 - Bajaj Sunny 1991 - Kawasaki Bajaj 4S Champion 1993 - Bajaj Stride 1994 - Bajaj Classic 1995 - Bajaj Super Excel 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw 1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit 2000 - Bajaj Saffire 2001 - Eliminator, Bajaj Pulsar 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200 (Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel Injection) , XCD
125 DTS-Si 2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135cc model) 2009 - Bajaj Pulsar 135(December 9)[4](January) Bajaj XCD 135 cc , Bajaj Pulsar 150 DTS-i UG IV,
Bajaj Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220 DTS-i , Bajaj Discover 100 DTS-Si.
[edit] Spinoffs and acquisitions
The demerger of Bajaj Auto Ltd into three separate corporate entities—Bajaj Finserv Ltd (BFL), Bajaj Auto Ltd (BAL), and Bajaj Holdings and Investment Ltd (BHIL)—was completed with the shares listing on May 26, 2008.[5]
In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG (holding company of KTM Sportmotocycles AG). The two companies have signed a cooperation deal, by which KTM will provide the know-how for joint development of the water-cooled four-stroke 125 and 250 cc engines, and Bajaj will take over the distribution of KTM products in India and some other Southeast Asian nations.[6] Bajaj said it is open to taking a majority stake in KTM and is also looking at other takeover opportunities. On the 8th of January 2008, Managing Director Rajiv Bajaj confirmed the collaboration and announced his intention to gradually increase Bajaj's stake in KTM to 25%.[7]
[edit] ProductsMain article: List of Bajaj Auto products
Bajaj has made a number of motorcycles, scooters and cars. Motorcycles in current production are the XCD, Platina, Discover, Pulsar and Avenger. Cars include the Bajaj ULC ultra-low-cost car.
[edit] Low cost cars
Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuel-efficiency of 30 km/litre, or twice an average small car, and carbon dioxide emissions of 100 gm/km.[8]. The car is scheduled to be launched in 2012.[9]
It is a Tata Nano competitor. The Bajaj venture will have an initial capacity of 400,000 units, while Tata expects eventual demand of 1 million Nanos.
[edit] References
1. ̂ The Forbes 2000 by Country2. ̂ "India's Richest - #20 Rahul Bajaj". Forbes. http://www.forbes.com/lists/2005/77/Q12C.html.
Retrieved 2008-12-09.3. ̂ Sirkin, Harold L; James W. Hemerling, and Arindam K. Bhattacharya (2008-06-11). GLOBALITY:
Competing with Everyone from Everywhere for Everything. New York: Business Plus, 304. ISBN 0-446-17829-2.
4. ̂ [1]5. ̂ "Bajaj Auto demerger complete". The Economic Times.
http://economictimes.indiatimes.com/Features/The_Sunday_ET/Corporate/Bajaj_Auto_demerger_is_complete/articleshow/3069396.cms. Retrieved 2009-05-21.
6. ̂ "Bajaj Auto takes 14.5% stake in KTM Sports". business-standard.com. 2007-11-05. http://www.business-standard.com/common/storypage_c_online.php?leftnm=11&bKeyFlag=IN&autono=29745. Retrieved 2007-12-03.[dead link]
7. ̂ Rina Chandran (2008-01-10). "Bajaj to develop bikes with partner KTM". Reuters India.8. ̂ ENN: How green is my low-cost car? India revs up debate9. ̂ [2]
[edit] External links
Companies portal
Bajaj Auto Ltd Tata rival bullish about Nano , BBC, 2008-06-05, chairman Rahul Bajaj speaks to BBC's Chris
Morris about prospects
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Retrieved from "http://en.wikipedia.org/wiki/Bajaj_Auto"Categories: Bajaj Auto | BSE Sensex | Companies listed on the Bombay Stock Exchange | Companies based in Maharashtra | Companies based in Pune | Companies established in 1945
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Bajaj PulsarFrom Wikipedia, the free encyclopedia
Jump to: navigation, search
Bajaj Pulsar DTS-i
Manufacturer Bajaj Auto
Production 2001-present
Class standard
Engine
150/180/200/220 cc Air-cooled, Oil Cooled,
four-stroke cycle, single piston, kick start /
electric start
Power 20 hp (15 kW) @ 8,500 rpm (220 cc version)
Torque 19.12 N·m (14.10 lb·ft) @ 6,500 rpm
Transmission 5-Gear
SuspensionFront: Telescopic fork, 135 mm travel
Rear: Nitrox gas assisted shock Absorbers.
BrakesFront: 240/260 mm (disc)
Rear: 130/230 mm (Drum/Disc)
Tires 17" tube/tubeless
Wheelbase 1320 mm
Weight 140-149 kg (wet)
Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. The two wheeler was developed by the product engineering division of Bajaj Auto in association with motorcycle designer Glynn Kerr Tokyo R&D.[1] Currently there are four variants available -with engine capacities of 135 cc, 150 cc, 180 cc and 220 cc. More than a million units of Pulsar were sold by November 2005. With monthly sales of more than 48,000 units in June 2009, Pulsar is the leader in the 150 cc segment in India with a market share of 43%.[2]
Contents[hide]
1 History 2 Specifications 3 Evolution
o 3.1 2001 o 3.2 2003 o 3.3 2005 o 3.4 2006 o 3.5 2007 o 3.6 2009
4 Technology o 4.1 DTSi
4.1.1 Patent infringement allegations o 4.2 ExhausTEC
5 Awards o 5.1 2008 o 5.2 2007 o 5.3 2003 o 5.4 2002
6 References 7 External links
[edit] History
Before the introduction of the Pulsar, the Indian motorcycle market trend was towards fuel efficient, small capacity motorcycles (that formed the 80-125 cc class). Bigger motorcycles with higher capacity virtually did not exist (except for Enfield Bullet). The launch and success of Hero Honda CBZ in 1999 showed that there was demand for performance bikes. Bajaj took the cue from there on and launched the Pulsar twins in India on November 24, 2001.[3] Since the introduction and success of Bajaj Pulsar, Indian youth began expecting high power and other features from affordable motorcycles.
The project was faced with internal resistance, reservations by Mckinsey and doubts on its effects on Bajaj's relation with Kawasaki. The project required approximately 36 months for completion and cost Bajaj Rs 1 billion.[4]
Pulsar-180 engine sound
The Engine sound of a Pulsar 180 while running.
Problems listening to this file? See media help.
[edit] Specifications
Pulsar 135 [5]
2010 Pulsar 150
DTS-i
2010 Pulsar 180
DTS-i
[Ceased in 2009] Pulsar
200 DTS-i
[Ceased in 2009] Pulsar 220 DTS-Fi
2010 Pulsar 220F DTS-i
2010 Pulsar 220S DTS-i
Power (bhp) 13.5 14.09 17 18.2 20 21.04 21.04
Torque (N·m) 11.4 12.8 14.22 17.98 18.7 19.12 19.16
Wheelbase (mm)
1325 1330 1345 1345 1350 1350 1350
Weight (kg) 122 143 147 147 150 152 148
Top Speed (km/h)
115[6] 116 125 135 140 144.5145
[7]
[edit] Evolution
[edit] 2001
The original Pulsar came with a 150 cc air-cooled, single-cylinder, petrol, spark-ignited four-stroke engine which made 12 bhp of maximum power. They featured a single spark plug to ignite the air-fuel mixture fed from a carburetor, simple spring shock absorbers, round headlamp dome and 1,265&mm wheelbase. Disc brakes as standard equipment was a novelty in Indian motorcycles of the early 2000s. Other standard features were parking lights and an aircraft-type fuel tank lid.
The 180 cc version made 15 bhp of maximum power and came with a twin-tone horn, which was optional equipment on the 150 cc version. Electric Start (ES) was also offered as an option on both the bikes.[8]
[edit] 2003
The second generation Pulsars featured Bajaj Auto's newly developed DTSi technology, which increased the power rating of both versions by 1 bhp (0.75 kW) each and also increased fuel economy.[9] This model also introduce a new headlamp assembly, 1,320 mm wheelbase,[10] and standard twin-tone horn and trip meter.
[edit] 2005
In 2005, Bajaj launched another upgrade of the Pulsar. The bike was offered with 17-inch (430 mm) alloy wheels as standard option, and the stance was also lowered by about 12 mm. It was the first time any bike maker in India had offered 17-inch (430 mm) profile wheels at the rear. The fuel tank now had a capacity of only 15 litres.[11] The power output was now further increased to 13.5 bhp (10.1 kW) @ 8500 rpm for the 150 while it increased to 16.5 bhp (12.3 kW) @ 8500 rpm for the 180.[12] The rear shock absorbers were now gas-filled Nitrox absorbers.
the LCD screen introduced with the UG-3 version of the Pulsar
[edit] 2006
Bajaj introduced another version of Pulsar. New features included: pilot lamps separated from the main headlamp, turn indicators with clear lenses and amber bulb, self-cancelling turn indicator switch, flush LCD screen with digital read-out of key vehicle data, non-contact speed sensor, non-contact backlit switches, twin-stripe LED tail-light assembly and side panels altered for a sharp, tapering-towards-the-rear look. The engine had increased torque availability, reduced vibration and improved gear shift feel. They also introduced the 1 down 4 up variant of the gear box for the first time on sub-150 cc variants.[13]
The new headlamp design introduced for the entire Pulsar series in 2006
[edit] 2007
Main article: Bajaj Pulsar 220 DTS-Fi
In July 2007, Bajaj began selling the Bajaj Pulsar 220 DTS-Fi and Pulsar 200 DTS-i, the former featuring fuel injection and oil cooled engines, a digital dash, and modern styling. This bike has some features which are totally new to the Indian market, like the fuel injection itself, rear disc brake and clip-on handlebars (the first two only available in the 220 model except for Hero Honda Glamour).
[edit] 2009
Bajaj released the UG IV (fourth upgrade) versions of the Pulsar 150 and Pulsar 180 in April 2009. The upgrades for the Pulsar 150 included an all-black theme, tank scoops similar to those on the Pulsar 200, a 3D Pulsar logo, and a changed electrical system (full DC). Power also increased from 13.5 bhp to 14.09 bhp (at 8,500 rpm).
Electrical enhancements like auto head light switch-off after few seconds of turning the engine off to protect the battery, self cancelling turn signals ,icon illumination (horn icon, indicator icon, engine cut off icon, etc.), side stand warning light, duel digital trip meter, low fuel warning light (which also flashes when the engine is revved too hard), and low battery indicator are common features among all the variants.
The Pulsar 180 received upgrades like wider tyres, split seat, tank scoops, clip-on handlebars, 3D Pulsar logo, swing arm suspension borrowed from Pulsar 200, and thicker forks. The power was increased to 17 PS.[14]
Bajaj launched a carbureted version of Pulsar 220 on June 2009, tagging it as "the fastest bike in India".[15] It also discontinued the production of Pulsar 200 on July 2009.
[edit] Technology
[edit] DTSi
DTSi stands for Digital Twin Spark Ignition, a Bajaj Auto trademark. Bajaj Auto holds an Indian patent for the DTSi technology.[citation needed] The Alfa Romeo Twin-Spark engines, the BMW F650 Funduro which was sold in India from 1995 to 1997 also had a twin-spark plug technology, and the Rotax motorcycle engines,more recently Honda's iDSI Vehicle engines use a similar arrangement of two spark-plugs. However very few small capacity engines did eventually implement such a scheme in their production prototypes.
[edit] Patent infringement allegations
In September 2007, Bajaj Auto filed a claim accusing that the development of TVS Flame was in violation of their patent for DTS-I.[16] TVS Motors countered by threatening to sue Bajaj Auto for libel.[17][18] On February 2008, the Madras High Court in Chennai restrained TVS from launching it with the twin spark plug technology.[19] TVS appealed against this decision, claiming that crucial evidence was not taken into account[20] and in March 2008, launched the Flame with a modified engine containing one spark plug.[21] The DTSi idea is a simple one to understand - it involved usage of two spark plugs (instead of one) per engine cylinder. On September 16, 2009 the Supreme Court of India permitted TVS motors to manufacture and sell the 125cc TVS Flame with Twin Spark Technology.[22]
[edit] ExhausTEC
ExhausTEC stands for Exhaust Torque Expansion Chamber, a technology patented by Bajaj.[23] The technology involves use of a small chamber connected to the exhaust pipe of the engine to modify the back-pressure and the swirl characteristics, with an aim to improve the low-end performance of the bikes. The ExhausTEC technology is claimed to be highly effective in improving the low- and mid-range torque.[24]
[edit] Awards
The different variants of Pulsar have won the following awards.[25]
[edit] 2008
Bike India awards—Bike of the year (up to 250 cc)[26]
Indian Motorcycle of the Year[27]
[edit] 2007
CNBC-TV18 Autocar Auto Awards—Bike of the Year
[edit] 2003
BBC World Wheels Award—Viewers' Choice Two Wheeler of Year BBC World Wheels Award—Best Two Wheeler between Rs 55,000 to Rs 70,000 BBC World Wheels Award—Best Two Wheeler between Rs 45,000 to Rs 50,000 NFO Automotive—Motorcycle Total Customer Satisfaction Study ICICI Bank OVERDRIVE Awards—Bike of the Year
[edit] 2002
OVERDRIVE Awards—Most Exciting Bike of the Year
[edit] References
1. ̂ Asian technological entrepreneur2. ̂ Closing Bell. The Economic Times. July 2, 2009. http://economictimes.indiatimes.com/Market-
Live/Market-Live/articleshow/4727376.cms. Retrieved 2009-07-30.3. ̂ "Pulsar design". http://www.bsmotoring.com/oldsite/2001/01feb10_1.htm. Retrieved 2007-
04-06.4. ̂ [1][dead link]
5. ̂ "Bajaj Pulsar 135 LS". Bajaj Auto. http://www.pulsar135ls.com/tech.html. Retrieved 21 December 2009.
6. ̂ "Pulsar 135LS Review- Light and Sporty". Business Standard. http://www.bsmotoring.com/news/pulsar-135ls-reviewlightsporty/1458/2. Retrieved 21 December 2009.
7. ̂ Aspi Bhathena (performance tester) (June 22, 2009). Road test: '09 Pulsar 220. Bike India. http://www.bikeindia.in/reviews/roadtest/The-EmperorStrikes-back/. Retrieved 2010-02-18.
8. ̂ "Pulsar DTSi: Suave but savage". The Hindu Business Line. 2003-11-30. http://www.thehindubusinessline.com/iw/2003/11/30/stories/2003113000101100.htm. Retrieved 2010-07-28.
9. ̂ "DTSi Technology". http://www.blonnet.com/iw/2003/11/30/stories/2003113000101100.htm. Retrieved 2007-04-06.
10. ̂ "Wheelbase". http://www.thehindubusinessline.com/iw/2003/11/30/stories/2003113000121100.htm. Retrieved 2007-04-06.
11. ̂ "2004 design upgrades". http://www.indiabike.com/roadtest/shootout/shootout_dec2004/design.htm. Retrieved 2007-04-07.
12. ̂ "2004 power upgrades". http://www.indiabike.com/roadtest/shootout/shootout_dec2004/engine.htm. Retrieved 2007-04-07.
13. ̂ "2006 Pulsar features". http://www.blonnet.com/iw/2006/11/05/stories/2006110502471700.htm. Retrieved 2007-04-09.
14. ̂ Bunny Punia (April 24, 2009). Bajaj Pulsar 180 UG IV — Full Test . BIKE India. http://www.bikeindia.in/reviews/roadtest/Bajaj-Pulsar-180-UG-IV---Full-Test/Post.aspx Bajaj. Retrieved 2009-05-04.
15. ̂ New Pulsar: Fastest production bike in India16. ̂ "Patent row: Bajaj-TVS spat may end up in court". Economic Times (India Times). 2007-09-06.
http://economictimes.indiatimes.com/Patent_row_Bajaj-TVS_spat_may_end_up_in_court/articleshow/2341713.cms. Retrieved 2008-01-11.
17. ̂ "TVS takes lead in legal war with Bajaj". Economic Times (India Times). 2007-10-27. http://economictimes.indiatimes.com/News/News_By_Industry/Auto/Two-wheelers/TVS_takes_lead_in_legal_war_with_Bajaj/articleshow/2493910.cms. Retrieved 2008-01-11.
18. ̂ "Bajaj says to defend patent; TVS says will sue for libel". Reuters. 2007-09-03. http://in.reuters.com/article/businessNews/idINIndia-29302820070903. Retrieved 2008-01-11.
19. ̂ "HC restrains TVS from launching Flame motorcycle". http://www.blonnet.com/2008/02/17/stories/2008021751350100.htm.
20. ̂ "Patent dispute: TVS Motor goes on appeal". http://www.blonnet.com/2008/02/27/stories/2008022752430200.htm.
21. ̂ "TVS Flame launched with modified engine". http://www.blonnet.com/2008/03/11/stories/2008031151070200.htm.
22. ̂ "Apex court allows TVS to sell ‘Flame’". http://www.blonnet.com/2009/09/17/stories/2009091752340100.htm.
23. ̂ "Bajaj gets engine technology patent". Sify.com. http://sify.com/finance/fullstory.php?a=jehaFDgbfca&title=Bajaj_gets_engine_technology_patent. Retrieved 2010-07-28.
24. ̂ Bajaj gets patent for EshausTEC technology25. ̂ [2][dead link]
26. ̂ [3][dead link]
27. ̂ "Bajaj Pulsar 220 DTS-Fi bags Indian Motorcycle Award". Moneycontrol.com. http://www.moneycontrol.com/india/news/pressmarket/bajaj-pulsar-220-dts-fi-bags-indian-motorcycle-award/19/43/342552. Retrieved 2010-07-28.
[edit] External links
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Bajaj Pulsar DTSi
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Generation next technology included in the package of the equipments of this high flying bike is the revolutionary digital biking. Digital biking is the combination of various advanced systems like digital CDI,
TRICS III and Digital Twin Spark ignition (DTSi).
Bajaj Pulsar
Its highly masculine outlook with sporty, dashing structure gives the complete satisfaction of dare riding. Bajaj Pulsar enables its rider to tackle the situation of overcrowded street due to the presence of 17" alloy wheels with 1330 mm wheelbase.
Its comfort statement includes front telescopic suspension, Nitro X - Nitrogen assisted rear gas shockers with triple rated spring. Due to these comfort features, this bike is highly accommodative in any terrain.
Feeling of proper riding is provided by different high end features like improved clutch, cylinder head with Roller Rocker Arms, optimized intake and exhaust systems & new valve timings. Its advanced ExhausTEC (Torque Expansion Chamber) technology ensures the higher performance at lower rpm.
This bike comes in two different variants:
Pulsar 180 DTS-i UG Pulsar 150 ES DTS-i UG Pulsar 200 ES DTS-i UG Pulsar 220 DTS-Fi
Pulsar 180 DTS-i UG
This bike comes with the power of 16.5 bhp (12.28 kW) @ 8000 rpm and torque of 15.22 Nm @ 6000 rpm. Its engine capacity is 180 cc.
View Technical Specification of Pulsar 180 DTS-i UG
Bajaj Pulsar DTSi add
Pulsar 150 ES DTS-i UG
Its engine delivers maximum output of 13.5 bhp (9.94 kW) @ 8000 rpm and performance of 12.28 Nm @ 6500 rpm. Its engine capacity is 150 cc.
View Technical Specification of Pulsar 150 ES DTS-i UG
Pulsar 200 ES DTS-i UG
Bajaj Pulsar's another powerful variant to have graced the Indian tarmac is the elegant 200 cc bike which has become the fancy of any Indian bike enthusiast's. The bike features 200 cc fuel injected engine and has a self-adjustable oil cooler that adjusts the lube oil viscosity which in turn polishes its overall performance. It has a large front fork of 33 mm that enhances its shock absorbing quality. Some of the bike's salient features are :
Stylish petrol tank flap along with anti scratch tank pad Has fuel injection New silencer with ExausTEC technology that maintains engine torque Split seat that provides better sitting space Has a comparatively light weight Delivers the maximum power of 18 PS Excellent performance giving 17" alloy wheels
View Technical Specification of Pulsar 200 ES DTS-i UG
Pulsar 220 DTS-Fi
Bajaj Motors launches the yet another variant called Pulsar DTS-Fi. It has a world's first 4 stroke digital twin spark fuel injected engine of 220 cc. This ravishing variant has a unique digital speedometer along with engine malfunction indicator which would convey any malfunction to the user. Pulsar 220 DTS-Fi is the India's first bike to deliver a high wattage of H7, 55W of light that ensures the constant illumination at all times. Other salient features are as follows:
High Oil Temperature indicator Low Battery Voltage indicator Choked Air Filter indicator Low Engine Oil Level indicator High beam is a clear lens parabolic lamp Low beam is a ellipsoidal projector lamp Front and Rear tubeless tyres
Highest power output of 20 PS
View Technical Specification of Pulsar 220 DTS-Fi
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» Motorcycle » Bajaj XCD-125 DTS-Si
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Bajaj XCD-125 DTS-SiAds by GoogleNew Yamaha SZUnmatched Power, Comfort & Style.. Stay Ahead @ a Price of Rs. 49000! - Yamaha-Motor-India.com/SZMarket WatchStock Market Price & Updates. Live. Market News, Stock Trends & more. - Moneycontrol.com/Market+WatchEmergency Lights OnlineHuge Selection Of Rechargeable. Lights. Buy & Get up to 35% Off. - www.HomeShop18.com/EmergencyLightsLaunched with a catchy name, the all-new Bajaj XCD 125 DTS Si is here to stay. Introduced with engineering expertise and state-of-the-art functions, XCD 125 offers easier maneuverability with impressive fuel economical performance. The catchy design, wider tyres, the value added feature of LED tail light and the exhilarating power of DTSi engine would definitely keep you 'distinctly ahead' .
Bajaj Auto Ltd., launched the much awaited bike Exceed with a short and crispy name of XCD-125, powered with the latest DTS-SI technology. Bajaj Auto Ltd. has projected XCD-125 DTS-Si to offer the features of 150cc, performance of 125cc and the mileage of 100cc.
The all-new XCD-125 has number of unique features like digital speedometer, LED tail lamp (for the first time), chain cover with built in noise-damping feature, Full DC electrical system for quick and easy start. The power packed performance has been taken care by the 125 cc engine loaded with revolutionary DTS-SI (Digital Twin Spark Swirl Induction) technology that promises to offer 10.85 Nm @ 5000 rpm and the unbelievable mileage of 109 KMPL.
The Bajaj XCD comes with four color options and have an attractive price tag of Rs. 41,000 (ex-showroom).
Company Segment USP
Bajaj Auto Ltd. 125 CCRevolutionary DTS-SI (Digital Twin Spark Swirl Induction) technology
Striking Features
All new 'Digital Twin Spark - Swirl induction' (DTS-Si) engine for better fuel efficiency Digital Speedometer
LED tail lamp and headlamp with twin prismatic pilot lamps New concept of folding front number plate Full DC electrical system for constant illumination Unbelievable mileage promise of 109 KMPL
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Bajaj Pulsar in India
SUBRAT RATH
2010/10/12 |135 views|0
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After the huge of Bajaj Boxer in 100cc bikes segment, India's second largest two wheeler manufacturer Bajaj Auto introduced a new bike Bajaj Pulsar in 150cc segment to attract premium segment bike buyers in Indian market. And since its first launch, Bajaj Pulsar continuously doing well and it gains much popularity in Indian market. We can say it is the most successful bike in 150cc segment. After getting the huge market response for 150cc engine powered Bajaj Pulsar, the company introduced the more powerful version of this bike to target speed and thrill lovers premium bike buyers. These more powerful versions of Bajaj Pulsar are powered by the 135cc, 180cc and 220cc engine and it offers excellent acceleration and engine
performance.
Related Coverage
Bajaj Autos Pulsar Launches New Experiential Website
Two Awesome Bikes of BajajTVS Apache RTR 180 Vs Bajaj Pulsar 180 DTSiBajaj Boxer to re-launch in India by next yearIt's stylish and sporty look with comfy seats, power and wider tyres attracts the youth specially college going guys.
The company launched Bajaj Pulsar 135cc recently in India with competitive price to grab the 125cc to 135cc bike market.
Bajaj Pulsar is available with four variants which are powered by four different capacities engines and delivers different level of engine power and performance. Bajaj Auto uses number of innovative technology in making of Bajaj Pulsar that offers great ridability, comfort, power and impressive look. The Bajaj's own patented DTS-i (Digital Twin Spark Ignition) and ExhausTEC (Torque Expansion Chamber) technology increases the overall performance and fuel efficiency of the Bajaj Pulsar.
Its all Black Styling, 3D Chiseled Logo, Vertical Stack Twin Projector Headlamps, Split Seats, Clip-on Handle Bar and Large Anti-Scratch Tank Shrouds enhances the sporty and aggressive look of Bajaj Pulsar. Disc-Brakes, Wider Tyres, 12V DC, Light Alloy Wheels and Comfy Split Seats offers comfortable driving experience. From past two years the competition in this segment become more tough with the launch of new bikes in this segment like Hero Honda Hunk, Hero Honda CBZ Xtreme, TVS Apache, Yamaha FZ-16, Yamaha FZS and Yamaha Fazer but still Bajaj Pulsar is doing well in its segment
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