BACK TO SCHOOL · NRJ, Studio Brussel, Pure, Ultratop, …) with fun sites like SouthPark, MTV,...
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BACK TO SCHOOL is going to be very different in 2020
Transcript of BACK TO SCHOOL · NRJ, Studio Brussel, Pure, Ultratop, …) with fun sites like SouthPark, MTV,...
BACK TO SCHOOLis going to be very
different in 2020
A NEW REALITY01.
02.
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Back to School 2020 will be different
TARGET GROUPSWho is responsible for purchase of school supplies?
SNAPCHATSnapchat is their everyday yearbook
SPOTIFYThe ideal partner for study & focus time
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05. NATIVE ADVERTISINGPlace your branded content in the heart of our premium sites
06. DAVIDTarget specific behavioral audiences on a premium national network
07. CONTEXTUAL ADVERTISINGPlace your ads in the most relevant contexts
08. VIDEO ADVERTISINGExtend your TV campaign to online and get incremental reach on your plan
A new Reality01Back to School 2020 will be different
A new Reality
• Students and their families are welcoming a fresh start this year, whether they’re heading to a new normal at school or starting virtual classes from home depending on the status of COVID-19 spread.
• There will be a need for new and/or different school supplies.
• Expect higher competition than previous years: clothing, school/office supplies, …
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Target GroupsWho is spending or responsible for purchase of school supplies?
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Back to school target groupsB
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PUPILS
Aged under 17, GenZno budget, but have own opinion and influence parents
STUDENTS
18 to 24 aged, GenZhaving a own budget to make purchases
PARENTS
Millenials who manage the household budget and make purchases for their children
Pupils
of parents say their children influence their
household purchase decisions
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92%
Snapchat is their everyday yearbook. Our community
spends an average of 30+ min per day on Snapchat and
opens the app 30x per day on average.
SNAPCHAT
Our Kids & Parents package consists of a selection of
high quality and relevant sites like: MNM, Scholieren,
famili, Auféminin, Tête à modeler, MagicMaman &
Doctissimo.
The Music & Youth package combines gaming apps/sites
(De Slimste Mens, Switch, GameHouse, 9Lives, …) with fun
sites like SouthPark, MTV, Comedy Central and more.
CONTEXTUALQ
Students
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Snapchatters in Belgium are over 5x as likely as Non-
Snapchatters to be students.
SNAPCHAT
Relevant behavioral segments or combination of segments
DAVID
The Music & Youth package combines gaming apps/sites (De
Slimste Mens, Switch, GameHouse, 9Lives, …) with fun sites like
SouthPark, MTV, Comedy Central and more.
CONTEXTUALQ
Use the targeting options to reach students via specific playlists,
audience segments and focus on mobile.
SPOTIFY
Your branded content in the heart of premium sites as Studio
Brussel, MNM, NRJ
NATIVE ADVERTISING7
Parents
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32% of Snapchatters in Belgium are parents. They are 25%
more likely than parents who are Non-Snapchatters to say
they always like to try new products, and are 68% more likely
to be regularly informing others about these new products too.
Use the targeting options to reach parents via audience
segments.
SPOTIFY
Our Kids & Parents package consists of a selection of high quality and
relevant sites like: MNM, Scholieren, Auféminin, Tête à modeler,
MagicMaman & Doctissimo. Also consider our Woman package.
CONTEXTUALQ
SNAPCHAT
Relevant behavioral segments or combination of segments
DAVID
Your branded content in the heart of premium sites as Auféminin,
Doctissimo, één, Radio 2, …
NATIVE ADVERTISING7
Snapchat03Snapchat is their everyday yearbook
Snapchat is in session earlier during back-to-school
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Snapchat apps opensbetween 7:00-8:00 AM
August 4 August 15 September 2 September 26
Source: Snapchat internal data
Apps opens
Snapchatters recruit their real friends for back-to-school shopping advice
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~40%of College Snapchatters use
Snapchat when they shop so they can get advice from friends and
family.
Snapchatters are shopping in all-new ways
Snapchatters don’t just make impulse purchases — they do their homework. By launching a Lens AR experience, Snapchatters can try on your products in AR while they are in the consideration stage of making a purchase.
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are interested in trying new products in AR before they buy
them.
75% 70%of Studentsof Pupils
Snapchatters of all ages are making shopping lists
Pupils and millennial parents are adding classic back-to-school staples to their shopping lists. Gen Z Students are browsing big-ticket items like laptops, tablets, furniture, and home decor.
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Students
Parents
Pupils
SpotifyThis school year, double down on your history lecture via podcast, easily share your favorite tunes with classmates, or get serious about studying with the perfect playlist.
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Music moves the brain to payattention whichhelps the learningprocess.
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Music improves concentration + productivity
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Tasks
Music makes repetitive tasksmore enjoyable. Research has found that sounds of theenvironment, like ocean waves, increases focus and efficiency related to productivity.
Concentration
Studies has found that tasks that are completed with music are completed faster and more creatively than those tasks withoutany motivator like music.
Rhythm
On average, people who don’t listen to music while studying take 20 min longer in focusing compared with while listening to music. According to various studies, listening to Mozart while studying helps elevate comprehension.
Memory
Music creates an atmosphere that heightens cognitive capacity increasing memorisation and information association.
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Use our targeting options
Reach users currently listening to music
aligned with back to school moments:
Focus/Study, Chill, Dinner, Commute,
Party, Road Trip, etc …
Reach demographic-based and interest-
based audience segments aligned with back
to school moments:
Millennials, Parents, Moms & Dads, Tech
Early Adopters, Smartphone Users, etc …
13-24 listen mostly On the Go
with 62% of the streams
happening on Mobile
PLAYLIST TARGETINGAUDIENCE SEGMENTS FOCUS ON MOBILE
Native Advertising05Place your branded content in the heart of our premium sites
Native Advertising
What is native advertising?
Native advertising is a type of branded content that helps you reach your target audience by placing paid content in a credible, editorial environment. This is always done in a transparent and high-quality way, without interrupting the reading experience.
What are the advantages of native advertising?
Research shows that 86% of readers claim to have a positive perception towards native advertising. It has impact on important KPI’s:
o Improved perception of your brand values
o Increased brand awareness
o Relevant content drives action
What can you expect?
We offer guaranteed reads on your native content embedded in premium content websites.
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Source: Simone Krouwer, UA
Content idea’s
• Brooddoos verrassingen
• 5 gezonde snacks voor op school
• Gezonde tussendoortjes
• …
Content idea’s
• Veilig terug naar school (met de fiets, zichtbare kleding, …)
• Wat maakt een goede boekentas?
• Nieuwe outfit voor de speelplaats
• …
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Content idea’s
• 5 hacks voor je studentenkot
• Kies de juiste laptop voor een vliegende start
• 3 must-have gadgets voor het nieuwe academieiaar
• Basisstukken om fashionableterug naar de aula te gaan
• …
FOOD PARENTS & WOMEN STUDENTS
DaviD
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06Target specific behavioral audiences on a premium national network
DaviD, the Belgian Market Place
• It’s about DIGITAL ASSETS (display, video, audio)
• It’s an ALLIANCE of premium Partners (Pebble Media, IPM,
Produpress)
• Working with PREMIUM INVENTORY brought together in a
common marketplace
• Inventory is ENRICHED WITH DATA by segmenting audiences
based on the pool of common crossed data of all publishers
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DaviD, the Belgian Market PlaceB
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Students Parents
Relevant behavioral segments or combination of segments
• Age 18y - 24y, 198.929 MAU’s*
• Festival Lovers/Pop-culture,912.400 MAU’s
• Gamers,270.813 MAU’s
Relevant behavioral segments or combination of segments
• Families with kids, 7.880 MAU’s
• Family & Relationships,279.627 MAU’s
Check out the segment finder here.
* MAU’s = Monthly Active Users
Contextual Advertising07Place your ads in the most relevant contexts
Contextual Advertising
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• Our Kids & Parents package
consists of a selection of high
quality and relevant sites like:
MNM, Scholieren, Auféminin, Tête à
modeler, MagicMaman &
Doctissimo.
• The Music & Youth package
combines gaming apps/sites (De
Slimste Mens, Switch, GameHouse,
9Lives, …) with fun sites like
SouthPark, MTV and more.
• Checkout Scholieren.com, the
reference site for this target group.
• The Music & Youth package
combines music sites (FunRadio,
NRJ, Studio Brussel, Pure, Ultratop,
…) with fun sites like SouthPark,
MTV, Comedy Central and more.
• Add the Gaming package to be at
the core of this target group:
GameHouse, Zita, 9Lives,
GameQuarter and the gaming apps
Switch and De Slimste Mens.
• Our Kids & Parents package
consists of a selection of high
quality and relevant sites like:
MNM, Scholieren, famili, Auféminin,
Tête à modeler, MagicMaman &
Doctissimo.
• Also consider our Woman package
to reach moms with these sites:
Auféminin, Eurékasanté, Avantages,
VIJF, Cosmopolitan, Scholieren,
Elle, Magicmamman, Marie-Claire
and more…
PUPILS STUDENTS PARENTSjXh
Video Advertising
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08Extend your TV campaign to online and get incremental reach on your plan
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Viewers / Reach per month
2,1mio
Total video inventoryper month
31mio
Pebble Media Video Network
Short form & Long form offer
Video Advertising
Video on ContextualPackages
